Abhishek Kulkarni
Bengaluru,Karnataka
Summary
Dynamic Digital Marketing & Brand Communications Specialist with 8+ years in hospital marketing. Proven expertise in designing and executing impactful digital campaigns, managing social media strategy, and driving patient engagement across hospital brands. Skilled in stakeholder coordination, content creation, and performance optimisation for hospital services, events, and brand reputation.
Overview
9
9
years of professional experience
Work History
Assistant Manager – Brand & Digital Communications
Gleneagles BGS Hospital
01.2025 - Current
- Leading hospital brand communication strategies across digital, social media, and offline platforms
- Designing and executing service-line promotional campaigns, patient awareness drives, and doctor engagement videos
- Coordinating multi-specialty events and outreach programs for increased footfalls and brand recall
- Managing social media pages with consistent content calendars to build digital presence and community engagement
- Collaborating with clinical teams to conceptualise and produce patient education and promotional videos
- 7 months
Senior Executive – Brand & Digital Communications
SPARSH Hospitals
01.2023 - 12.2025
- Spearheaded hospital digital marketing strategy across Yeshwanthpur and Yelahanka units
- Developed and managed multi-unit social media content calendars for consistent brand voice and engagement
- Executed doctor-led digital content, PR initiatives, TV interviews, and internal branding projects
- Managed creative execution for outreach clinics, health camps, walkathons, and marathons to strengthen hospital community connect
- Handled photo/video shoots, health package campaigns, digital display content, and coupon promotions to drive service uptake
- 3 years
Digital Marketing Executive
AI Bharatha
02.2019 - 12.2022
- Increased digital engagement by 15% through targeted social media and influencer outreach strategies
- Coordinated hospital client campaigns by creating patient-centric content and optimising paid ads for reach and conversions
- Provided website UX insights to enhance hospital service pages for better patient experience and lead capture
- 4 years
Junior Executive – Digital Marketing
Foiwe Info Global Solutions
03.2020 - 04.2021
- Managed multi-platform social media for healthcare clients, boosting traffic by 30% in 6 months
- Conducted PPC research and executed targeted campaigns to improve online consultation bookings and service enquiries
- Maintained online brand tone by managing patient queries and community responses effectively
- 1 year 2 months
Junior Executive – Digital Marketing
Coherent Technologies
02.2017 - 03.2020
- Executed hospital and healthcare digital campaigns across search, display, and social networks
- Developed website and landing page content to promote specialty services and packages
- Analysed campaign performance via Google Analytics, optimising for better ROI and patient acquisition
- 3 years 2 months
Education
Bachelor of Engineering -
Dr. B.R. Ambedkar University, IET Khandari
03.2015
Skills
- Hospital Digital Marketing Strategy
- Social Media Campaigns & Management
- Healthcare Content Creation & Video Production
- Stakeholder & Doctor Coordination
- Digital Branding & Reputation Management
- Patient Engagement Campaigns
- Analytics & Performance Optimisation
- Event Promotions & Outreach Programs
LANGUAGES
English
Hindi
Kannada
Telugu
Hobbies and Interests
Reading healthcare marketing trends, learning new digital tools, playing cricket
Timeline
Assistant Manager – Brand & Digital Communications
Gleneagles BGS Hospital
01.2025 - Current
Senior Executive – Brand & Digital Communications
SPARSH Hospitals
01.2023 - 12.2025
Junior Executive – Digital Marketing
Foiwe Info Global Solutions
03.2020 - 04.2021
Digital Marketing Executive
AI Bharatha
02.2019 - 12.2022
Junior Executive – Digital Marketing
Coherent Technologies
02.2017 - 03.2020
Bachelor of Engineering -
Dr. B.R. Ambedkar University, IET Khandari