Abhishek Kumar

Digital Marketing Lead & Campaign And SEO Manager.

Spearheaded the digital marketing team, driving growth through paid and organic campaigns. Focused on key metrics like ROI, lead generation, conversions, click-through rates, and continuous campaign tracking for optimization.

Oversaw and ensured ongoing campaign optimization aligned with client goals.

Leveraged data analytics to uncover key campaign insights and develop actionable strategies. Recommended budget optimizations to maximize campaign performance and ROI.

Ensured client success by crafting clear and concise reports that communicated campaign goals, key learnings, actionable recommendations, and next steps.

Established a robust data foundation by implementing and managing essential tracking tools (Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch) for comprehensive campaign measurement and optimization.

• I led my digital marketing team to plan successful online campaigns for our clients. We worked together to figure out what the client wanted to achieve, what the campaign should focus on, and the best ways to reach their goals.
• Created and executed data-driven digital marketing plans for clients, including paid search (PPC), lead generation, SEO (on-page, off-page, technical), social media marketing, content marketing, email marketing, and LinkedIn Ads.
• Monitored and analyzed campaign performance to ensure alignment with client goals and objectives.
• Analyzed data, developed key insights and action plans based on campaign performance, and recommended budget adjustments.

• Generating online leads for clients by managing their SEO for multiple websites and lead generation campaigns on Facebook and Instagram. Analyzed campaign data to develop actionable strategies and recommended budget optimizations to maximize results.
• Developed and implemented comprehensive digital marketing strategies encompassing Paid Search (PPC), Lead Generation, SEO/OnPage/OffPage/Technical, Social Media Marketing, Social media Strategies, Retargeting Ads, Display Advertising, Content Marketing, Native Ads, Video Marketing, Email Marketing, and LinkedIn Ad.

• Executed on-page and off-page SEO strategies to improve website traffic, keyword ranking, and overall search engine visibility.
• Monitored and analyzed website performance using tools like Google Analytics and Search Console to identify optimization opportunities and track progress.
• Utilized SEO analysis tools like Ahrefs and SEMrush to conduct competitive research, identify high-value keywords, and inform strategic decision-making.

• Supported the launch of Jio's 4G network as a Data Testing Engineer. I ensured network quality by testing various frequency ranges for optimal performance.