Goal-driven strategic leader and decisive business professional with track record of success in companies. Outstanding background managing multiple products from ideation to market launch and profitable monetization. Strong entrepreneurial spirit, open mind, and willingness to take on new challenges.
Helped multiple startups iterate toward the product market fit, build an early base of customers, and get them key industry insights that have been critical to their early growth.
Worked with founders and helped them figure out
- Their buyer personas
- The price sensitivity of their customers
- The features their customers love in the product/service
- Existing solutions and issues with them
- How customers found their existing solution and what might make them switch
- Places where their buyers hang out
- Messaging that resonates with their buyers
- Find the correct positioning for the product/service
- Top 3 growth levers they can pull
Examples of the kinds of projects I worked on
- A hosting company has 70,000 customers in its CRM and has to choose between 50+ feature requests and 10+ buyer personas.
- A software company in the US with 9,000 paid subscribers wants to understand who most of their users are, the features they love and hate in the product, new use cases, and growth opportunities in their most lucrative niches.
- A travel company in Malaysia wants to buy a travel company in the US and needs a broad overview of the travel trends in the US along with 30 startups building products that tie to those trends.
- An M&A firm needs our research service for its outbound campaigns when reaching out to clients for a potential M&A deal. They also need us to do further due diligence by talking to customers of their clients and the companies they’re looking to merge with, to make sure there's enough overlap
in ideal buyers and their needs.
- A founder in the UK wants us to validate an enterprise HR SaaS.
- A founder in the US wants to turn his book into a web app for students. We did the entire design before handing it over to the development team.
Customer surveys, User Segmentation, and Churn analysis
User interviews and feature prioritization
Ideal customer profiles and how to reach out to them
Product Messaging and Positioning for improving user onboarding, and activation
Features recommendations to highlight in marketing and website copy
Testimonials and case studies from customers
New Use Cases, Markets, and Partnership opportunities