Abhishek Kumar
Bengaluru
Summary
Results-driven Demand Marketing Manager with 5+ years at Tredence Analytics, specializing in full-funnel demand generation. Proven expertise in scaling organic traffic (~4x growth), generating high-value MQLs (60+ in 2025), and driving $5M+ attributed revenue through integrated SEO, multi-channel campaigns (LinkedIn, Google Ads), and AI-powered database strategies. Adept at vertical marketing (CPG, Industrials, Manufacturing) and end-to-end content strategy (Thought Leadership to Sales Enablement). Seeking to leverage expertise in campaign optimization, lead nurturing, and Martech (HubSpot, Factors.ai) to accelerate revenue growth.
Overview
10
10
years of professional experience
Work History
Demand Marketing Manager (Inbound & Demand)
Tredence Inc.
07.2024 - Current
- Scaled organic traffic 4x (6K → 25K) through SEO optimization, content strategy, and US-market localization (95% revenue focus), 60+ qualified leads (+40 MQLs, +30 SQLs) and $5M+ attributed revenue.
- Launched multi-channel campaigns (LinkedIn/Google Ads), generating high-intent leads; optimized spend for 6-7x growth in US-targeted traffic.
- Revamped website messaging across 7 verticals (CPG, Industrials, Healthcare, etc.) and five functions (Supply Chain, Data Science, etc.), aligning content with revenue goals.
- Full Circle Project (AI-Powered ABM Initiative)
- Spearheaded client-reactivation program scraping 1,000+ SOWs via AI models to identify 200-300 past decision-makers; validated data accuracy through iterative model refinements.
- Built targeted database via LinkedIn scraping and ICP matching; designed nurture streams for alumni re-engagement, collaborating with sales on high-touch outreach (gifts/dinners).
- Event Demand Campaigns
- Led end-to-end demand gen for Data & AI Summit 2025: Developed ICP-driven attendee database via web/LinkedIn scraping, executed nurture sequences (HubSpot), and secured 45 leads (vs. 0 in 2024).
- Piloted replicable framework for partner-led events (e.g., upcoming NRF retail summit).
Vertical Marketing Lead
Tredence Inc.
07.2020 - 07.2024
- Created content assets, including Thought Leadership papers, Case Studies, Marketing/Sales-Enablement Video Scripts, Product/Demo Video Scripts, Articles for Tier 1 Media, Datasheets, Event-specific Content, AI Primers, Technical-Business Articles, etc.
- Collaborated with strategy, delivery, customer success, and product teams to create and refine value propositions and messaging that resonate with target audiences.
- Developed and executed 20+ targeted marketing campaigns (LinkedIn and Google) for CPG, Supply Chain, MLOps, Travel and Hospitality, etc.
- Measured and analyzed campaign performance, adjusting strategies as needed to optimize results and achieve marketing objectives.
- Conducted in-depth market research to understand industry trends, pain points, and competitive landscape.
- Developed and implemented SEO strategies, resulting in a 400% increase in website traffic and a substantial increase in top-of-the-funnel (TOFU) leads.
- Built strong relationships with key stakeholders, including industry experts, to increase brand visibility and credibility
- Created multiple guidelines for the company’s internal communication.
- Took care of all the internal communication content that was sent across the organization in the first two years of my career
- Managed 7 agencies and freelancers to meet the content and design needs
- Collaborated with business unit heads to build compelling content strategies to introduce new offerings and solutions
- Worked extensively on the marketing content for the company’s first full-fledged product – ML Works, and then worked on Rabate.AI, ATOM.AI, and HealthEM.AI. The content pipeline included – Website page, Video script, case studies, email workflows, blogs, flyers, brochures, etc.
Freelance Content Writer
09.2019 - 06.2020
- As a freelancer, I have worked with several startups and small businesses to help establish their brand image and online presence by developing carefully crafted content. I understand marketing strategies and goals and am skilled at creating compelling content that aligns with these objectives. In my daily work, I prioritize the timely delivery of high-quality content.
Web Content Writer
Flatworld Solutions
06.2018 - 08.2019
- Created web content for the company's two global websites, including outsource2india.com and flatworldsolutions.com, and have written more than 300 pages
- Provided a variety of SEO content for the US market, including web pages, blogs, e-books, white papers, social media posts, press releases, long articles, brochures, and more
- Increased customer visibility and search engine rankings through cross-linking and organically integrating keywords in marketable English-speaking markets
- Edited and proofread the work of internal and freelance writers to resolve tone, flow, and grammatical errors
- Consolidated, trained and supervised two content writers and introduced them to our guidelines and requirements for company content
- Led a department-wide training session on how to write SEO-optimized content
- Headed the company’s email marketing campaign to boost the conversion rate
- Worked extensively on the Zoho Campaign tool to design and create email workflows to automate the email delivery process, starting from the engagement phase to the conversion phase
- Created 30+ email templates
- Single-handedly streamlined the content delivery process
- Worked on various SEO tools such as Ahrefs, Google Search Console, etc.
- Continuously communicated with the sales teams (100+ members) to coordinate the topics and collate required materials to meet customer needs
- Worked for a short time on the company’s multiple social channels (social media)
- Edited multiple web pages to ensure the quality of the content
- Gave several new ideas to promote website growth - many are implemented on the current website
- Created marketing promotional collaterals for reference
- Continuously used internal website performance tool (Nexus) to identify gaps and rewrite flawed performing pages
- Published content via WordPress
Content Writer
SA Technologies
08.2017 - 05.2018
- Worked on the HubSpot tool to create, organize, schedule, and publish content
- Built and managed editorial calendars to attract qualified audiences
- Worked towards growing and generating marketing-qualified leads by converting site traffic through CTAs, landing pages, and lead-generation content.
- Created content for the Microsoft product lines (Dynamics 365, AX, etc.), Oracle, Virtual team, and multiple campaigns, including Testing, Development, Enterprise Solutions, etc.
- Created eBooks, Case Studies, Whitepapers, Infographics, Slide Shares, etc., for the marketing channel conversion phase
- Worked on email workflows, buyer personas, social media posts, etc.
- Created training materials for multiple Microsoft Dynamics line of products
- Worked in my capacity as an instructional designer to develop training solutions to educate the company’s workforce
- Worked with the US team to simplify the technical concept into a user-friendly language
Trainee Analyst
ProcessMAP India Pvt. Ltd.
08.2015 - 01.2017
- Coordinated and executed several complex software engineering activities
- Created and participated in software planning and evaluation, status monitoring, and reporting
- Developed new methods and applied existing standards in new ways to draw conclusions from comparative situations
- Software documentation
- Troubleshooting for program errors in existing systems
- Helped streamline the Solution delivery process, starting with the Content development of the various modules of the company’s application
- Client outreach, ensuring follow-up, and putting in place internal controls.
- Coordinated with other teams (Implementation) to develop the contents of various product features, resulting in smooth and extended business coverage.
- Training: Acted as the sole trainer for various Modules (product)
- Worked in collaboration with the Product development team and senior management on various Demo work
- Created guidelines and templates for the client’s interaction
Education
B. Tech - Computer Science & Engineering
GIET
01.2015
Professional Snapshot
- Demand Marketing Manager, Tredence Inc. (July 2024 – Present)
- Marketing Lead, CPG, BFSI, Travel & Hospitality, Tredence Inc. (July 2020 – June 2024)
- Freelance Content Writer (Aug 2019 – June 2020)
- Web Content Writer, Flatworld Solutions (Jun 2018 - Aug 2019)
- Content Writer, SA Technologies (Aug 2017 – May 2018)
- Trainee Analyst, Solution Delivery Services, ProcessMAP India Pvt. Ltd (Aug 2015 – Jan 2017)
As a Freelancer
- Worked extensively on several projects of a few startups and have created their MRD/PRD and written a few grants
- Worked with a Medical device startup based in Mumbai and Fashion product company based in Bangalore
- Continued working with SA Tech and Flatworld Solutions as a freelancer
- Worked at MOURI Tech and created multiple training documents
Timeline
Demand Marketing Manager (Inbound & Demand)
Tredence Inc.
07.2024 - Current
Vertical Marketing Lead
Tredence Inc.
07.2020 - 07.2024
Freelance Content Writer
09.2019 - 06.2020
Web Content Writer
Flatworld Solutions
06.2018 - 08.2019
Content Writer
SA Technologies
08.2017 - 05.2018
Trainee Analyst
ProcessMAP India Pvt. Ltd.
08.2015 - 01.2017
B. Tech - Computer Science & Engineering
GIET
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