Abhishek Kumar Dubey

• Planned and executed programmatic advertising campaigns using DV360 and ad tech tools.
• Monitored campaign metrics to generate data-driven insights for strategic optimization.
• Handled ad tag implementation and resolved tracking discrepancies to ensure accurate performance measurement.
• Consolidated reports from multiple platforms into clear, actionable performance summaries.
• Collaborated with internal stakeholders and external partners to align and deliver campaign goals.

• Created, managed, and optimized ad line items in GAM to ensure effective delivery and performance.
• Generated and presented weekly campaign performance reports to clients, providing insights and optimization strategies.
• Managed daily e-newsletter creation, coordinated client approvals, and ensured timely publishing across platforms.

Executed traffic campaigns across Facebook and Google Ads platforms.

• Analyzed historical performance utilizing Facebook Ads Manager and Google Analytics.
• Optimized technical aspects of campaigns to meet established objectives.
• Developed innovative strategies for campaign enhancements, including adjustments to account structure and targeting.
• Collaborated with clients to align business objectives with target audiences and messaging.

• Understanding the claim department as well as the underwriting team etc.
• Handling the 30 agents and their payout issuing policy giving quotation of every kind of insurance like marine, health, motor, SME, on monthly basis etc.
• Communicating with agents regarding updates with 10 agents a day

• Developed campaigns and advertisements, including keywords, copy, and extensions.
• Managed all major social media accounts, generating daily engagement reports on a centralized sheet.
• Executed continuous optimization efforts to enhance campaigns and increase ROI.

• Exceeded customer satisfaction by finding creative solutions to problems.
• Maintained updated knowledge through continuing education and advanced training.
• Collaborated closely with team members to achieve project objectives and meet deadlines.