Abhishek Majumder
Automobile Sales Leader And Marketing Professional
Mumbai
Summary
Thane , Mobile: +919920955829
Overview
20
20
years of professional experience
Work History
Birth
06.1981
Zonal Manager
A. Skoda Auto India Pvt Ltd
04.2021 - Current
Zonal Manager
04.2020 - 03.2021
- Successfully handling the desired brand representation in Sales, Marketing, Customer Care and Network planning for the assigned Zone with the help of an efficient and cohesive business unit for sustainable growth of the Zonal representation
- Develop strategic actions for business growth in highly competitive result focused environment
- Demand forecasting through proper car flow analysis along with the demographic and economic dynamics, customer preference and competition presence in the participative segment
- Devising and executing the sales promotional activities for the product line in the Zone towards the desired brand affinity creation
- Successfully launched India 2.0 products ( Kushaq, Slavia) in the zone and ensured the best Market share for both Kushaq and Slavia in West Zone for Pan India
- Ensured best market share for Superb and Octavia in the Zone for consecutive years of 2020, 2021 and 2022
- Developing and implementing key account strategies and programs to optimize revenue contribution and return on investment for channel partners
- To plan and execute Network expansion for the zone with the support of Network Development team towards the desired network coverage to facilitate the market share growth
- Devising effective surveillance tools for Customer experience monitoring and ensuring improved customer relationship through regular surveillance of customer KPIs with the support of Customer care team.
Regional Manager
04.2018 - 03.2020
Regional Manager
10.2015 - 03.2018
- Successfully handling respective Regions to ensure the desired brand representation in the participative segment through desired business volume
- Creating proper brand desirability through planning & implementing the sales promotional plan for the defined region with proper segmentation and positioning of product at market to induce sales
- Car flow analysis and forecasting the Demand for that market
- Ensured best market share in Pan India for Rapid, Superb and Kodiaq in 2016, 2017 in South region & best market share in Pan India for Rapid Superb and Octavia FL in 2019 for West region
- Review and monitor the commercial aspects of the dealership ensuring proper utilization of available floor funding and guide them for better usages of available resources resulting better profitability
- Coordinating with the various stakeholders like financial partners, Insurance Companies etc to ensure the smooth flow of business
- To enhance the sales staff motivation at dealership and thereby increasing their sales efficiency.
Senior Manager
10.2012 - 10.2015
- Formulation of dealer sales funnel, planning & forecast, facilitating adherence of desired KPI on volume plan for new Cars, accessories and other value added business
- Creating effective strategies & innovative marketing campaigns (through ATL/BTL) for overall business development towards the desired brand representation to generate the brand affinity in the market
- Monitoring CSI and SSI aspect of the dealership ensuring best Skoda experience by building lasting relationships with customers through outstanding customer service interactions
- Monitoring customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Working diligently with dealership teams to address the customer complaints, promoting loyalty and enhancing repeat sales.
Regional Manager
B. Nissan Motor India Pvt Ltd
04.2011 - 10.2012
Area Manager
04.2010 - 04.2011
- Business generation and ensuring business growth through demand pull creation for Nissan brand in Western market through monitoring of Sales Funnel health and also strategizing different Sales Promotional activities, trade schemes and marketing promotions
- Demand forecast for the particular market
- Monitoring CSI and SSI aspect of the dealership ensuring best Nissan experience extended to the customer
- Ensuring best utilization of available floor funding and even guide them for better usages of available resources resulting better profitability
- Competition mapping analysis for the particular market and making appropriate strategy for the same to ensure proper segmentation and positioning of product at market
- Coordinating with the various stakeholders like financial partners, Insurance Companies etc to ensure the smooth flow of business.
Area Manager, Unit Leader
C. Honda Motorcycle and Scooter India Pvt Ltd
04.2007 - 03.2010
- Business generation through demand pull creation for HMSI brand in Western market
- Successfully driving the new model like Aviator, CBF Stunner, CB Twister,CB1000R to establish in the market and get the desired market positioning as well as desired market share
- Monitoring CSI,SSI aspect of the dealership ensuring best service to the customer
- Coordinate with Supply Chain and logistic dept to ensure time delivery of Vehicles to cater to the need of the customer
- Competition mapping analysis for the particular market.
Team Leader
11.2005 - 03.2007
- Managing a team of executives to Plan the nationwide Network Expansion process (Primary Network) by analyzing Demographic and Economic Structure,2- Wheelers segment wise Industry Details , Customer Need ,Customer Preference, Competitors presence
- Monthly Sales Forecast etc of the particular place
- Preparing and analyzing the viability sheet and study of Competition movement
- Conducting the dealer selection process and also monitoring the entire post selection activities through coordination with Sales, Service and Spare Parts team to ensure timely Inauguration and also preparing the Dealer Agreement
- Participating in ISO and TUV Budget.
Sr. Territory In charge
D. Apollo Tyres Ltd
05.2003 - 05.2004
- Successfully managing a network of 42 “Business Partners” in the assigned territory towards desired business growth
- Demand forecasting for the Territory
- Strategizing sales initiatives for the Territory as per the guidelines of the organization
- Monitoring after sales service with the customers and the technical services associates.
Education
MBA - Marketing and Sales
Amity Business School
Bachelors - Information Technology
Manipal Academy of Higher Education
Skills
Automotive leader & marketing professional, metrics and ROI oriented with almost 19 years of experience in various facets of Sales, Marketing and Network functions with core competency in areas like leading Sales team, Strategic planning in line with short term & long term visionundefined
Timeline
Zonal Manager
A. Skoda Auto India Pvt Ltd
04.2021 - Current
Zonal Manager
04.2020 - 03.2021
Regional Manager
04.2018 - 03.2020
Regional Manager
10.2015 - 03.2018
Senior Manager
10.2012 - 10.2015
Regional Manager
B. Nissan Motor India Pvt Ltd
04.2011 - 10.2012
Area Manager
04.2010 - 04.2011
Area Manager, Unit Leader
C. Honda Motorcycle and Scooter India Pvt Ltd
04.2007 - 03.2010
Team Leader
11.2005 - 03.2007
Sr. Territory In charge
D. Apollo Tyres Ltd
05.2003 - 05.2004
Birth
06.1981
MBA - Marketing and Sales
Amity Business School
Bachelors - Information Technology
Manipal Academy of Higher Education
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