Abhishek Mondal
Gurugram
Summary
Driven Marketing Associate with strong background in developing and executing marketing strategies. Proven ability to use digital and traditional media channels to increase brand awareness and drive sales growth. Possess strong skills in strategic planning, project coordination, and team leadership. Previous roles have resulted in significant increases in customer engagement and market share.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Assist in developing strategies to establish a lasting digital connection with consumers Brand and promote the company's presence across various social media platforms Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns Provide creative ideas for content marketing and update website design Perform basic graphic design tasks using Canva to improve user experience Conduct market and competitor research, along with Google Analytics analysis Engage in various traditional marketing activities
Meenakshi Polymers (P) Ltd.
Gurugram
04.2024 - Current
- Assist in developing strategies to establish a lasting digital connection with consumers
- Brand and promote the company's presence across various social media platforms
- Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness
- Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc
- Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns
- Provide creative ideas for content marketing and update website design
- Perform basic graphic design tasks using Canva to improve user experience
- Conduct market and competitor research, along with Google Analytics analysis
- Engage in various traditional marketing activities
SEO/SEMContent marketingSocial media marketingGoogle analyticsGoogle Ad WordsEmail marketingSite linking, back linking, Hyper text linkingDigital marketing strategy
Gill Broking Pvt. Ltd.
Lajpat Nagar
05.2023 - 03.2024
- SEO/SEM
- Content marketing
- Social media marketing
- Google analytics
- Google Ad Words
- Email marketing
- Site linking, back linking, Hyper text linking
- Digital marketing strategy
Maharashtra
Aidasinc.com-Online
Nashik
11.2022 - 01.2023
- Work with SEO/SEM, Social media marketing, Google analytics, Google Ad Words
WB
HDFC BANK
Burdwan
03.2020 - 09.2021
Dept.- Two-wheeler loan
- Advertising activity, branding & promotion
- Key account management of entire East Barddhaman's branches and dealers for all types of two-wheeler loans.
- Team Handling
- Secondary is responsible for handling all customers' services and queries.
WB
Bajaj Allianz General Insurance Company Ltd.
Durgapur
07.2017 - 02.2020
Dept.-Virtual Satellite Office
- Primarily responsible for Marketing and Sales to all types of Insurance.
- Successfully handled complete responsibility for NBFC (Bajaj Finserv Ltd) & Angel Broking Ltd.) Insurance business and after-sale service.
Jharkhand
ICICI SECURITIES Ltd.
Dhanbad
05.2016 - 07.2016
- Awareness creation among existing customers about a new Service which is "Benefits of investing in mutual fund through ICICIdirect.com" launched by ICICI SECURITIES.
Education
Adv.Certification - Digital Marketing
Mumbai, Maharashtra
Mumbai, MaharashtraPGDM - Marketing
Ranchi, Jharkhand
Ranchi, JharkhandB. Tech - Electronics & Telecommunication Engineering
Haldia, W.B
Haldia, W.BH.S - Science
Burdwan, W. B
Burdwan, W. BSkills
- Team Management
- Traditional marketing
- Basic graphic designing
- Content optimization
- Team Management
- Traditional marketing
- Basic graphic designing
- Content optimization
Certification
- DIGITAL MARKETING (InsideIIM.com | AltUni.in | Kampus App)
- DIGITAL MARKETING STREATEGY (InsideIIM.com | AltUni.in | Kampus App)
- AFFILIATE MARKETING (Certificate number: CERT001488883-EMI by Digital Marketing Institute)
- SOCIAL MEDIA MARKETING (Certificate number: CERT001493684-EMI by Digital Marketing Institute)
- GOOGLE ADWORDS DISPLAY (Certificate number: 145736314 by Google Digital Academy)
- GOOGLE ANALYTICS (GREAT LEARNING)
- INBOUND MARKETING (Certificate number: 103f0d672bb8457f8ae38ea5fc58bfa2 by HubSpot Academy)
- DIGITAL ADVERTISING (Certificate number: 8d5767388bae47f893cffa28b91a3e3c by HubSpot Academy)
- SEO (Certificate number: aada8383b2264ab29afec5d801f626f9 by HubSpot Academy)
- Marketing Strategy: Competitive Intelligence (Certificate number: 2d1fe7fe8bc5149f34f64b652e88cb4994a1d97ca1d14a1720850ebedc7fc80a by Linkdin)
- Marketing Foundations: Analytics (Certificate number: bad4ffaef6fc7f92671e7e5283e2c1c8e84e474386faf3f853b4e14dbf81c568 by Linkdin)
- Instagram marketing(Meta)
- Basic Graphic Designer (Canava)
Languages
Bengali
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Affiliations
1. PROJECT ‘RYZ’
Duration-June 2023-On process
Associated with Gill Broking Pvt. Ltd.
- Content management
- Designing strategy
- Google Advertisement as well as social media marketing strategy
- Keyword research, Back linking creation, Hyper text creation
- Alt Text, Site’s bug fixing, process generation flowchart making
- Social media Blog, article posting
2. LIVE PROJECT ON VIM DISHWASHER ON-PLATFORM & OFF PLATFORM MARKETING STRATEGY
Duration-Sep 2022 – Nov 2022
Associated with InsideIIM.com I AltUni
- The on-platform strategy towards VIM Dish washer
- Off platform strategy to scale and find the customer
- A full funnel approach; along with this find out if the bottom funnel has to lead to Amazon or should it lead to a D2C website.
- Predict/calculate a ROAS for this campaign.
Skills- Digital Marketing, Advertising, Promotional Marketing, Campaigns
3. PROJECT ON SUSTAINABLE BRANDS JOURNAL
Duration-Sep 2022 – Oct 2022
Associated with InsideIIM.com I AltUni
- Creative Sustainability Projects (Featured Cover – Sustainable Brands Journal)
- Invite brands and organizations, to share initiatives undertaken to implement green practices or sustainable solutions.
- Feature the best solutions on the cover of the newsletter, once annually under the idea cover idea for #SustainableActionBrands
Skills- Advertisement Planning, Digital Strategy, Email Marketin
Timeline
Assist in developing strategies to establish a lasting digital connection with consumers Brand and promote the company's presence across various social media platforms Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns Provide creative ideas for content marketing and update website design Perform basic graphic design tasks using Canva to improve user experience Conduct market and competitor research, along with Google Analytics analysis Engage in various traditional marketing activities
Meenakshi Polymers (P) Ltd.
04.2024 - Current
SEO/SEMContent marketingSocial media marketingGoogle analyticsGoogle Ad WordsEmail marketingSite linking, back linking, Hyper text linkingDigital marketing strategy
Gill Broking Pvt. Ltd.
05.2023 - 03.2024
Maharashtra
Aidasinc.com-Online
11.2022 - 01.2023
WB
HDFC BANK
03.2020 - 09.2021
WB
Bajaj Allianz General Insurance Company Ltd.
07.2017 - 02.2020
Jharkhand
ICICI SECURITIES Ltd.
05.2016 - 07.2016
Adv.Certification - Digital Marketing
Mumbai, Maharashtra
PGDM - Marketing
Ranchi, Jharkhand
B. Tech - Electronics & Telecommunication Engineering
Haldia, W.B
H.S - Science
Burdwan, W. B
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