Abhishek Nagar
Summary
- Marketing leader with 15 years of experience, including 7+ years in SaaS, driving growth through innovative strategies.
- Expertise in website optimization, UI/UX design, and conversion rate improvement, generating measurable lead growth.
- Skilled in developing and managing company IP, including webinars, roundtables, and large-scale events to enhance brand visibility and engagement.
- Proven track record in digital marketing, marketing automation, account-based marketing (ABM), and product-led marketing to drive revenue and customer engagement.
- Strong team leadership, strategic planning, and cross-functional collaboration skills, focused on delivering results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sr. Manager- Marketing
Unicommerce eSolutions Limited
02.2020 - Current
- Develop and execute brand strategy, go-to-market plans, and product positioning across verticals and geographies, enhancing global visibility.
- Lead ABM, digital marketing, and product-led initiatives, driving adoption and revenue growth, contributing to an average ARR of $180K.
- Optimize website UX and conversion rates, improving web-to-lead conversion from 1.5% to 3%.
- Implement sales funnel optimization, increasing overall sales conversion rate from 8% to 12%.
- Drive SEO, GEO, and content marketing, increasing organic website traffic 5X.
- Drive social engagement on LinkedIn, leveraging customer testimonials, case studies, and product led campaign to grow followers 2X organically and strengthen brand authority.
- Drive 200+ customer product reviews on platforms like Capterra, G2, and Gartner to build credibility and drive customer trust.
- Conceptualize and manage company IP events, including enterprise roundtables, regional series, and large-format events, generating ₹10+ incremental revenue and 500+ SQL leads.
- Served as a core member of pre- and post-listing activities, ensuring marketing alignment and visibility during the company’s public listing process.
Head of Marketing
Infodrive India Pvt. Ltd. (Volza)
09.2018 - 01.2020
- Developed and implemented brand promotion and marketing strategy for Volza and InfoDrive India, aligning campaigns with country and global sales growth objectives.
- Managed 3 large websites (3 million+ pages), driving average daily traffic of 35,000 and generating 3,500 leads per month.
- Led digital marketing initiatives, including Google PPC campaigns (domestic + international), generating $60K in monthly revenue with a PPC budget of $6K per month.
- Managed and optimized websites, leveraging Google Analytics and UI/UX improvements to increase web-to-lead conversion by 5–7%.
- Built credibility and trust through content and customer success marketing, strengthening brand authority and overall marketing ROI.
Manager of Marketing
Sesame Schoolhouse Pvt. Ltd. (Sesame Workshop)
09.2014 - 08.2018
- Designed, implemented, and facilitated local and national marketing strategies for 35+ preschool franchises, driving expansion, enrollment growth, and contributing to revenue through franchise royalties.
- Generated 2,500+ leads monthly, resulting in 6–7 franchise sign-ups per month and monthly revenue of $13.6K USD.
- Launched multi-city micro and macro influencer programs, including long-term partnerships, seasonal activations, and content creation to boost brand visibility and engagement.
- Executed ATL and BTL marketing activations, including events, outdoor campaigns, and local promotions to drive brand awareness and franchise acquisition.
- Led multi-channel digital marketing campaigns, including PPC on Google Ads, Bing, Yahoo.
Manager – Marketing
Zip Adventure Tours Pvt. Ltd. (Flying Fox)
01.2012 - 08.2014
Business Manager- Digital
Solution Digitas (Zenith Optimedia)
08.2009 - 12.2011
Education
MBA - Marketing
IMT Ghaziabad
Ghaziabad01.2012
B.COM -
Delhi University
Delhi01.2008
Std XII - Commerce
Central Board of Secondary Education
Delhi01.2004
Std X -
Central Board of Secondary Education
Delhi01.2002
Skills
- Marketing Framework
- Brand strategy
- Digital marketing
- SEO optimization
- Content marketing
- Sales funnel management
- Demand generation
- SaaS Marketing
- Marketing Ops
- Marketing Plan & Strategy
- Online Reputation Management
- Analytics & Reporting
- Social Media Marketing & Optimization
- Website UX & UI Optimization
- Sales Enablement Campaigns
- Webinars
- Roundtables and Events
- Account Based Marketing (ABM)
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing / Strategy
- Case Study / Newsletters
- Whitepaper / Blogs
- ATL / BTL Activities
- Budget Optimization
- Thought Leadership
- Team Management
Certification
- 2017, Google Analytics Advanced, Google
- 2017, Google Adwords Level-3, Google
- 2017, Advanced SEO, Bruce Clay
Academic And Professional Education
- 2012, PGDM (Marketing) Part Time, IMT Ghaziabad
- 2008, B.COM (3 Year), Delhi University
- 2004, Std XII (Commerce), Central Board of Secondary Education, Delhi
- 2002, Std X, Central Board of Secondary Education, Delhi
Timeline
Sr. Manager- Marketing
Unicommerce eSolutions Limited
02.2020 - Current
Head of Marketing
Infodrive India Pvt. Ltd. (Volza)
09.2018 - 01.2020
Manager of Marketing
Sesame Schoolhouse Pvt. Ltd. (Sesame Workshop)
09.2014 - 08.2018
Manager – Marketing
Zip Adventure Tours Pvt. Ltd. (Flying Fox)
01.2012 - 08.2014
Business Manager- Digital
Solution Digitas (Zenith Optimedia)
08.2009 - 12.2011
MBA - Marketing
IMT Ghaziabad
B.COM -
Delhi University
Std XII - Commerce
Central Board of Secondary Education
Std X -
Central Board of Secondary Education
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