Abhishek Naik
Mumbai
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
14
14
years of professional experience
Work History
General Manager - Marketing
Himmaleh Spirits
Gurgaon
01.2024 - Current
- Part of the leadership management & building profitable growth brands- driving brand portfolio choices leveraging creativity to create insightful communication, curated brand experiences, data-driven media & PR planning.
- Planning & executing new product launches, agency management, vendor management alongside executing promotional on ground activations in terms of visibility & consumer promotions to drive maximum trials and generating brand recall.
- Formulating & cascading the budgets as per the Annual Operating Plan [AOP] with regional teams and leadership management.
- Overseeing brand P&Ls, optimum resource allocation and building innovations in the Himmaleh Spirits portfolio.
- Defining the strategic roadmap and curating insight-led consumer & trade activations, impactful in-trade brand visibility with POSM & other brand assets. Closely coordinate with field sales teams for planning and implementing state wise, channel wise plans.
- Curate insight-led impactful consumer and trade activations for brand and trade campaigns in close collaboration with field sales and marketing teams to formulate region and channel specific game plans.
- Analyzing competitors' activities in order to stay ahead in the marketplace.
- Collaborating with creative agencies to develop innovative designs for marketing materials.
- Interviewing and hiring talented individuals to add value to marketing team.
Regional Trade Marketing Manager
Anheuser-Busch InBev
Mumbai
12.2022 - 11.2024
- Customer Marketing Head for ABI's Spirit portfolio in Central India handling regions of Maharashtra, Goa, Daman & Diu, Telangana, West Bengal & NESA with brands like Budweiser Magnum Double Barrel Whiskey, Hoegaarden Gin, Seven Rivers Rum as well as the luxury spirits portfolio of D'yavol Vodka & Inception, Blended Scotch Malt Whisky..
- Tracking budgets for all marketing initiatives and providing regular updates.
- Monitoring competitors' activities to keep up with industry trends.
- Deploying visibility assets & tracking their performance on a monthly basis
- Training and managing Brand Advocates, Merchandisers & DSMs to assist the sales team on ground
- Building and maintain strategic partnerships with key brands for co-branded activations and events like VH1 Supersonic, MixMag, Boiler Room, etc to name a few.
- Coordinated with internal teams to ensure that promotional activities were executed accurately on time.
- Developed relationships with key customers to understand their needs and maximize ROI of trade marketing initiatives.
- Monitored competitor activities in the marketplace and identified opportunities for improvement.
- Negotiated discounts or other incentives with retailers for better placement of merchandise in stores.
Senior Brand Marketing Manager
TERAI India Craft Gin
Mumbai
01.2022 - 12.2023
- Heading all marketing initiatives for the brand on a pan-India level
- Chief custodian of the brand P&L. Ensured the spends were within the given budgets.
- Planning & executing brand activation plan across the the regions where the brand was available
- Managing agencies for Social Media, Creatives, Execution Vendors for Printables & Impact Branding elements
- Creating Brand IPs like Gin Lane, TERAI Treasures, Old Vs New Bar takeovers, and monitoring its impact on brand recall value and sale
- Led international marketing initiatives in Singapore
- Played a key role in development and marketing of special edition TERAI bottles which were a limited edition batch making those a collector's item.
Senior Marketing Manager
Fratelli Wines
Mumbai
09.2019 - 10.2021
- Heading India and International marketing and brand initiatives for the company
- Strategizing and executing annual marketing plan to achieve the company's business goals.
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
- Conceptualizing & executing various customer activation programs and consumer promotions across the country with focus on brand building & assisting in tertiary sales
- Successfully launched TiLT Wine in a Can & noi Spritzer in a can during this stint, thereby creating India's first complete wine in a can portfolio.
- Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
Regional Marketing Manager
White Owl Brewery
Goa
05.2018 - 09.2019
- Successfully launched White Owl Brewery's pints & cans in Goa
- Spearheaded trade marketing initiatives in the western region of the country namely, Maharashtra (Mumbai, Thane, Pune) and Goa to maximise ROI.
- Key contributor in the launch of India's first apple cider ale - Ace
- Led the campaign of OWL OVER GOA in 2018 which led to a complete visibility takeover across 50 key off premise POCs and 25 key On Premise POCs in Goa.
- Identified potential strategic partnerships to increase brand awareness within the region.
- Managed Social Media page of the brand having run the successful campaign of Pint-sized Victories.
- Created and managed regional marketing budgets in line with organizational objectives.
- Monitored competitor activity in the region to stay ahead of them.
- Produced reports on key performance metrics such as market share, budget utilization, and campaign effectiveness.
- Established relationships with media outlets within the region to promote company initiatives and news releases.
- Coordinated with internal teams across departments such as design, production, legal, finance.
- Ensured all creative materials adhere to corporate branding standards.
Senior Marketing Manager
EazyDiner
Pune
11.2015 - 04.2018
- One of the earliest members of the core founding group of the brand.
- Developed and implemented comprehensive marketing strategies to increase brand recognition and consumer engagement.
- Implementing on ground marketing initiatives to boost lead generation through app downloads and thereby increase reservations through the dining out app
- Get into strategic partnerships with brands like American Express, IndusInd, Diageo, Make My Trip Black, etc to capture their database by providing additional lucrative benefits for their users
- Conceptualized and executed the annual EazyDiner Foodie Awards across Mumbai, Delhi and Bangalore
- Handled social media for the brand
- Managed ad sales revenue.
Marketing Manager
Fratelli Wines
Mumbai
07.2011 - 09.2015
- Executed brand activation plans for the company in western India
- Boosted trials for the brand through various sampling activities carried out at events, promotions, tasting sessions and wine festivals
- Ensured branding and visibility was as per the AOP cascaded by the HO
- Handled social media for the brand
- Conducted training and tasting sessions for the brand at B2B as well as B2C levels.
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Managed social media accounts and campaigns.
Sales Executive
The Wine Society of India
Mumbai
07.2010 - 07.2011
- Cultivated relationships with existing customers to encourage repeat business.
- Created marketing materials, such as brochures, flyers, and newsletters, to promote products or services.
- Developed and implemented sales strategies to meet customer needs and increase revenue.
Education
WSET LEVEL 2 -
Wine & Spirits Education Trust
London, United Kingdom02.2014
BBA - Marketing
D.G. Ruparel College
Mumbai, India07.2010
Associate of Science - Science
Kirti M. Dongursee College
Mumbai, India06.2007
High School Diploma -
Don Bosco High School
Mumbai, India06.2005
Skills
- Brand-Building Strategies
- Marketing Campaigns
- Go-To-Market Strategy Development
- Brand Development
- Market Analysis
- Vendor Relations
- Brand Promotion
- Corporate Communications
- P&L Management
- Digital Marketing
- Retail Marketing
- Social Media Marketing
Affiliations
- Exploring the world by travelling within and outside the country.
- Been an avid reader of both fiction and non-fiction books. Enjoy writing fiction as well.
- An amateur singer and guitarist.
- A non chalant gourmand and love to explore fine wines & spirits.
References
References available upon request.
Timeline
General Manager - Marketing
Himmaleh Spirits
01.2024 - Current
Regional Trade Marketing Manager
Anheuser-Busch InBev
12.2022 - 11.2024
Senior Brand Marketing Manager
TERAI India Craft Gin
01.2022 - 12.2023
Senior Marketing Manager
Fratelli Wines
09.2019 - 10.2021
Regional Marketing Manager
White Owl Brewery
05.2018 - 09.2019
Senior Marketing Manager
EazyDiner
11.2015 - 04.2018
Marketing Manager
Fratelli Wines
07.2011 - 09.2015
Sales Executive
The Wine Society of India
07.2010 - 07.2011
WSET LEVEL 2 -
Wine & Spirits Education Trust
BBA - Marketing
D.G. Ruparel College
Associate of Science - Science
Kirti M. Dongursee College
High School Diploma -
Don Bosco High School
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