Abhishek Nath
HSR Layout
Summary
Accomplished Digital Marketer with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
4
4
years of professional experience
Work History
Senior Digital Marketer
Creatisoul
11.2023 - Current
- Conducted keyword research and analysis, resulting in a 30% increase in organic search traffics.
- Optimized digital advertising budgets, leading to a 40% higher return on investment for paid marketing channels.
- Analyzed website data and implemented changes that enhanced user experience, reducing bounce rates by 25%.
- Improved landing page performance with data-driven design adjustments, resulting in a 45% higher conversion rate.
- Reduced cost per conversion by 50% through continuous optimization, A/B testing, and experimenting with ad creatives, bid strategies, audience targeting, and placements.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Digital Marketing Lead
ChipEdge Technologies
01.2023 - 10.2023
- Increased website traffic by 45% through implementing effective search engine optimization strategies.
- Boosted social media engagement by 60% by creating tailored content and targeted marketing campaigns.
- Optimized conversion rates by 30% by designing user-friendly landing pages for paid advertising campaigns.
- Developed targeted email campaigns that drove a 40% increase in open rates and a 35% increase in click through rates.
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in a 25% increase in sales revenue.
- Managed budget allocation and resource utilization, maximizing marketing ROI by 40%.
- Launched WhatsApp marketing campaigns that led to a 25% increase in customer engagement and a 20% growth in lead generation.
- Analyzed data from Zoho CRM to improve lead quality, achieving a 30% increase in high-quality leads and enhancing overall lead conversion by 20%.
Digital Marketing Team Lead
Creatisoul
06.2022 - 01.2023
- Boosted website traffic by 60% and lead generation by 35%.
- Increased engagement by 55% and follower count by 40% on major platforms.
- Reduced cost-per-conversions by 35% and increased ROAS by 30%.
- Led a team of 5 members, improved productivity and efficiency by 20%.
- Mentored junior staff members in digital marketing best practices, contributing to their professional growth.
- Leveraged analytics tools to assess campaign success, making data-driven adjustments for continuous improvement.
- Implemented A/B testing on landing pages to optimize user experience and increase conversion rates.
SEO Analyst
Creatisoul
08.2021 - 06.2022
- Developed targeted link-building campaigns to drive relevant referral traffic and improve domain authority. Achieved a 45% rise in organic traffic.
- Improved targeted keyword positions by 30% within six months.
- Optimized content and landing pages, increasing conversion rates by 20%.
- Conducted audits and technical fixes, enhancing site speed by 25% and mobile usability by 40%.
- Increased blog traffic by 50% with targeted content and internal linking.
SEO Executive
Dream Web Solution
01.2021 - 08.2021
- Boosted organic traffic through the implementation of on page and off page SEO strategies.
- Effectively communicated with multiple foreign clients to understand their business goals and target audience.
- Conducted comprehensive keyword research to identify high-traffic and relevant keywords for various industries.
- Optimized website content, meta tags, headings, and images to enhance search engine visibility.
- Implemented best practices for URL structure, internal linking, and content formatting to improve user experience and SEO performance.
- Developed and executed content strategies that aligned with client objectives and targeted keywords.
Education
BSc. BIO SCIENCE -
Ashutosh College
Kolkata, India2020
HIGHER SECONDARY EXAMINATION -
Gaighata High School (H.S)
Kolkata, India2017
SECONDARY EXAMINATION -
Ghonja High School (H.S)
Kolkata, India2015
Skills
- MailChimp
- Search Engine marketing
- Ahrefs, SEMRush
- Social Media Marketing
- Email Marketing
- Strategic Planning
- Content Development
- Keyword analysis
Additional Information
Portfolio link: https://abhishek.myweb360.co.in/
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Timeline
Senior Digital Marketer
Creatisoul
11.2023 - Current
Digital Marketing Lead
ChipEdge Technologies
01.2023 - 10.2023
Digital Marketing Team Lead
Creatisoul
06.2022 - 01.2023
SEO Analyst
Creatisoul
08.2021 - 06.2022
SEO Executive
Dream Web Solution
01.2021 - 08.2021
BSc. BIO SCIENCE -
Ashutosh College
HIGHER SECONDARY EXAMINATION -
Gaighata High School (H.S)
SECONDARY EXAMINATION -
Ghonja High School (H.S)
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