Abhishek Nayak

Netflix

• Owning end-to-end campaign management from order creation and launch to optimization and reporting.
• Creating and managing Direct IO and PMP orders, including budgets, flights, and deal setup.
• Launching and monitoring 50–120 campaigns monthly, ensuring 95–100% on-time, in-full delivery.
• Managing campaign pacing and optimizations, driving 10–25% efficiency improvements.
• Handling campaign tickets and cross-team coordination, reducing issues and delays by 20–35%.
• Serving as a client-facing contact, delivering performance insights and post-campaign reports.

• I served as team coordinator supervising 22-person team and collaborating effectively here also.
• Executed dynamic ad insertions during live MLB broadcasts, ensuring flawless ad delivery and a seamless viewing experience.
• Audited live and recorded MLB footage to verify ad placements, maintain 100% SLA compliance, and ensure campaign accuracy.

Instagram & On-Ground Marketing Campaign

• Promoted the Pepsi brand through on-ground campaigns at various colleges.
• Engaged with students and audiences to increase brand visibility and awareness.