ABHISHEK PAL
Digital Marketing And Brand Management
Delhi
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Manager
ARTEEZ HR
Delhi
06.2023 - Current
- Restructured digital marketing department to reduce turnover by 30% and enhance revenue per employee by 85%
- Partnering with leading advertising brands to boost ad revenue by 112% over 6 months
- Helped in launching India's first aviation job portal i.e Aerohyre.
- Create company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Digital Marketing Specialist
Ministry Of Earth And Sciences (Contract)
New Delhi
01.2023 - 05.2023
- Created and deployed social media content, engaged with target audiences and boosted reach organically.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Optimized the website to improve engine ranking, user experiences and conversion rates.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- SPOC between media channels and ministry.
Senior Social Media Executive
Super Plastronics Pvt Ltd
Delhi
11.2020 - 01.2023
- Analyzed and reported social media and online marketing campaign results
- Oversaw three social media agencies and worked in print, radio, magazines, ATL-BTL, and other marketing fields
- Launched India's first Google QLED TV for 3 different brands and boarded more than 50+ influencers for the QLED TV launch
- Ranked 2nd on ecommerce brands like Flipkart and Amazon across India in 2022.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
Digital Marketing Intern
Digital Technology Institute
Delhi
09.2020 - 11.2020
- Monitor social networks for opportunities as well as threats and violations
- Assisted with social media plans/schedules and running campaigns, tracked analytics and created reports
- Create newsletters/articles for important announcements on the Relapse website
- Help the Digital marketing team set up fan engagement campaigns, including Band Q&A's, CTA campaigns, contests, giveaways, etc.
Education
Bachelors in Science - Applied Mathematics
Dr. Bhim Rao Ambedkar University
06.2016 - 08.2019
Skills
Budgeting and Allocation
Public and Media Relations
Market Positioning
Data and Analytics
Campaign management
Brand development
Accomplishments
- Partnerships, Boosted 319% advertisement revenue in a year
- Team Management, Reduced turnover by 40% while improving employee efficiency by 85%
Projects
A Decor Affair, A personal project of mine, that reached about 2,000 monthly purchases after executing well-timed content marketing campaigns, www.adecoraffair.com
Timeline
Marketing Manager
ARTEEZ HR
06.2023 - Current
Digital Marketing Specialist
Ministry Of Earth And Sciences (Contract)
01.2023 - 05.2023
Senior Social Media Executive
Super Plastronics Pvt Ltd
11.2020 - 01.2023
Digital Marketing Intern
Digital Technology Institute
09.2020 - 11.2020
Bachelors in Science - Applied Mathematics
Dr. Bhim Rao Ambedkar University
06.2016 - 08.2019