Abhishek Pandey

• Driving digital product roadmap with a focus on user engagement and revenue optimization.
• Leading sprint planning, backlog grooming, and velocity monitoring to ensure timely feature delivery.
• Collaborated with engineering, QA, and design teams to execute high-impact features and reduce TAT by 25%.
• Leveraged AI tools for backlog prioritization, reducing planning time and improving delivery efficiency.

• Working as Product Manager at GeeksforGeeks, leading innovative solutions and driving product excellence in the realm of technology and education.
• Product Management:
• Launched GeeksforGeeks community from scratch serving 195 million annual users, facilitated user connection, expression and knowledge sharing
• Revamped and enhanced product pages resulting in 60 % increase in user attention and engagement, and significantly improving user experiences with Design team.
• Developed badge systems for authors to establish authority, leading to increase to. 40 % increase in returning authors. This initiative addressed a critical challenge in retaining authors.
• Optimised product development for better user experience . Achieved 25 % faster interactions and 20 % higher user satisfactions
• Conducted comprehensive market research to gain user insights and maintain competitive advantage.
• Introduced strategic solutions to enhance core products and services, leveraging automation to streamline internal processes.
• Product Marketing & Sales Strategy
• Identified, analyzed, and capitalized on voids and opportunities within overall marketing campaigns' budgeting, resulting in a 70% reduction in marketing costs while increasing quality leads to purchase conversions by 20% within the new budget constraints.
• Introduced cross-selling and upselling strategies for 'Courses,' creating an additional revenue stream.

• Worked as a Project and Product Management Analyst in Accenture
• Projects Handled
• Collaborated with designers, developers, and QA teams to create digital assets and products for Fortune 500 companies.
• Managed projects using Agile methodology and utilised tools such as Figma, Workfront and internal analytics tools for effective projects and product management
• 40 % reduction in TAT in order to get more business for company by delivering digital assets and products before time with stakeholders.
• Collaborated with onshore and offshore stakeholders to onshore products aligns with business objectives.
• Effectively Improvising the product/ assets and campaigns post feedbacks from clients and data analysis.
• Performance report analysis and presentation of results obtained on weekly basis.
• OPA ( Online personal Assistant/ OK Google ) specific campaign and workflow building of the same.
• Crafted roadmaps and strategies with stakeholders to achieve business aligned objectives

• Worked as a Digital Product Marketing Manager, leading a team of 7 people, and responsible for creating digital products and marketing of all the divisions of Gp Global.
• ASPAM Scottish School, Noida & ASPAM IIS UAE, ASPAM Cold Storage and Rajasthan Restaurant Dubai
• Created CRM helped to gather leads and track them helping them convert 40 % more clients.
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.
• Documentation of the strategies and reporting on a periodical basis.
• Working on the Email - marketing team through Active Campaigns to get maximum ROI on emailer campaigns and work to increase the email database.
• Creating websites and Sales pages with team increasing the admissions by 35 %.
• Strategically building marketing campaigns for devisions leading them to Increase revenues.
• Closely worked with Investors and Founders of GP Global to create business objective strategies in order to increase sales and creating digital assets helping business to create automations.

• Established 13jugaad.com, a digital product and marketing company, leading a team of over 20 members.

Guided 50+ business owners in creating effective marketing strategies and digital products.

• Collaborated with top preschool owners to develop branding strategies, boosting sales and franchise growth in India and abroad.
• Worked with hotel chains in Rishikesh to create digital products and market them to achieve business targets.
• Sustained over 200 franchises nationwide by enhancing digital assets and products.
• Executed various online admission campaigns to increase enrollment across branches.
• Developed Springville Preschool brand from inception, expanding its presence in Nepal.
• Formulated comprehensive branding and marketing strategies for clients, enhancing visibility and market position.

Achieved monthly sales of 20 lakh through strategic client relationship management and premium brand projection.