Abhishek Parab
Campaign Specialist
Thane
Summary
Accomplished Campaign Specialist with a proven track record at Plan.net Technest India Pvt Ltd, specializing in Adobe Campaign Classic and marketing automation. Expert in digital marketing and team leadership, I excel in driving campaign success and enhancing team capabilities. Skilled in HTML and effective communication, I consistently deliver impactful cross-channel campaigns and innovative solutions.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Campaign Specialist
Plan.net Technest India pvt ltd
Mumbai
08.2023 - Current
- Technical workflow creation, testing, and management through the Adobe Campaign Classic tool (ACM).
- End-to-end campaign implementation based on marketers' requirements, followed by their performance tracking.
- Leading the team and being involved in overall quality improvement, creating monthly scorecards, grooming teammates for the next level, etc.
- Running cross-channel campaigns using marketing automation tools such as Adobe (ACM), etc.
- Involved in the creation and deployment of different channels in Adobe, i.e. DM, EM, Push, SMS, etc. Acting as an SME and performing quality checks (QAs) of other developers.
- Worked on maintaining web applications and message center templates. Also involved in import and export data.
- Worked on creating typology rules, target mapping, and unsubscription links for markets.
- Using Photoshop and Illustrator to build creative graphics for the team.
Senior Analyst
Accenture
Mumbai
05.2015 - Current
- Technical workflow creation, testing, and management through the Adobe Campaign Classic tool (ACM).
- End-to-end campaign implementation based on marketers' requirements, followed by their performance tracking.
- Leading the team and being involved in overall quality improvement, creating a 3x3 matrix, creating monthly scorecards, and grooming teammates for the next level, etc.
- Running cross-channel campaigns using marketing automation tools such as Adobe (ACM), etc.
- Involved in the creation and deployment of different channels in Adobe, i.e. DM, EM, Push, SMS, etc.
- Acting as a subject matter expert (SME) and performing quality checks (QAs) of other developers.
- Building in-person and online webinars through Marketo, Certain, and On24 tools.
- Involved in the creation of landing pages for Microsoft events.
- Responsible for bulk email deployments and content building. Collaborated with marketers for changes required in email campaigns before deployments. Involved in reporting analysis and A/B testing.
- Building email templates using HTML, CSS, and jQuery for campaign deployments.
- Worked on SharePoint to create and host a website for the client's internal portal.
- Building responsive designs to match different-sized devices using Bootstrap.
- Working with other teams to create and maintain trackers on SharePoint using the list library, etc.
- Using Photoshop and Illustrator to build creative graphics for the team.
Web Developer
Designolics
Mumbai
01.2013 - 01.2015
- Planned website development, converting mockups into usable web presence with HTML, JavaScript coding.
- Provided front-end website development using Adobe Dreamweaver , Notepad++ and other editing software.
- Discussed site and app requirements with clients to produce actionable development plans
- Applied emerging technologies to update and maintain site applicability.
- Coded websites using HTML, CSS, JavaScript and jQuery languages.
Education
Bachelor of Science - Information Technology
Vidya Vikas Education Society
Vikhroli, MumbaiSkills
- Digital marketing
- Email marketing
- Marketing Automation
- HTML
- Excel
- Graphics using Photoshop
- SharePoint
- Adobe campaign Classic
Certification
- Adobe Certified Expert - Adobe Campaign Classic Business Practitioner
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Campaign Specialist
Plan.net Technest India pvt ltd
08.2023 - Current
Senior Analyst
Accenture
05.2015 - Current
Web Developer
Designolics
01.2013 - 01.2015
Bachelor of Science - Information Technology
Vidya Vikas Education Society
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