Abhishek Ray
New Delhi
Summary
Dedicated and Seasoned Performance Marketer with over 2 years of experience & a passion for Digital Analytics spearheading successful digital marketing campaigns & strategies across various verticals such as E-commerce & Lead generation. Established proficiency at generating significant revenue growth by creating tailored strategies that support business goals.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Growth Manager
WESOLVEFORYOU
New Delhi
05.2024 - Current
- Spearheaded acquisition and retention campaigns of across 10+ brands, enhancing client relationships, devising strategic initiatives, and fostering team collaboration achieving more than 80% growth (revenue & ad spent) and optimized ROI by 30%.
- Implemented streamlined data attribution processes and actively contributed to improving in-house analytics tool functionalities integrating overarching metrics like AOV, new vs returning users & LTV.
- Armoire (Clothing Brands) - Successfully scaled from ₹3 lakh to ₹12 lakh monthly sales with a ROI of 10 within 3 months.
- Thelabeljenn (Fashion Brand) - Increased monthly sales from ₹40 lakh to ₹70 lakh using strategic Meta Ads campaigns at a ROI of 3.
- Chapter 2 (Clothing Brands) - Increased monthly sales from 0 to ₹46 lakh using strategic Paid Ads campaigns at a ROI of 5.
- Clay&Cai (Western Brand) - Successfully scaled from ₹3 lakh to ₹15 lakh monthly sales with a ROAS of 7.
Performance Marketer
Digital Impression
Faridabad
06.2023 - 04.2024
- Managed around 5-6 cr. quarterly media budget on Digital Ads (Google & Meta ads) and effectively supervised P&L of Manan, Kunal Rawal (Biggest Fashion designer's brand in India), Kalista, Lachi, Lachi international, and Kitabay 100 CAC improvement.
- Managed Meta and Google ads campaigns for Brands ( Manan, Kunal Rawal, Kalista, Lachi, Kitabay, Contemponari ) 71% improvement in Customer Acquisition Cost (CAC)& over 100% betterment in ROI. Moreover, almost a 40% increase in sales of all the brands, leading to a 30% growth in transactions and revenue.
- Managed performance marketing for Kitabay, a book-selling brand, with a monthly ad budget of ₹10 lakh. By implementing highly targeted Meta and Google Ads campaigns, achieved a Monthly ROAS of 5.5, scaling the brand’s sales from ₹20 lakh to ₹35 lakh.
- Managed performance marketing for Manan, a premium linen clothing brand, with a monthly ad budget of ₹10 lakh. Through highly targeted Meta and Google Ads campaigns combined with strategic budget allocation between new and existing users, achieved a Monthly ROAS of 5. This approach successfully scaled the brand's sales from ₹35 lakh to ₹1 crore.
Performance Marketer Intern
Big Growth Digital
Gurgaon
03.2023 - 05.2023
- Efficiently spearheaded Facebook Lead Generation campaigns and Google Demand Generation campaigns, delivering high-quality leads for projects worth ₹6–8 Cr and ₹2.90 Cr, and driving premium lead acquisition for DLF Arbour 2 and Anvita High 9. Optimized campaign performance to enhance visibility, click-through rates, and conversions while leveraging advanced bidding strategies. Effectively managed client relationships, aligning goals and collaborating with creative teams to develop impactful visuals and ad copies that delivered measurable results.
Education
Bachelor of Commerce honors -
Delhi University
10-2024
Commerce (10+2) -
Government Boys Senior Secondary School
07.2019
Skills
- SEM
- SMM
- Performance Marketing
- Creative Strategy
- Meta Ads
- Google Ads
- Google Ads Editor
- Google Analytics 4
- Data Studio
- Shopify
- Client Management
Technology
MS Office (Word, Excel, PowerPoint), Clipchamp (Editing), Canva
Languages
Hindi
First Language
English
Proficient (C2)
C2
Certification
- Google Search, Display, App, Performance Max, Discovery, Shopping, Google Analytics, PPC Hub – PPC Mastery (Ongoing) and Meta Ads.
Timeline
Growth Manager
WESOLVEFORYOU
05.2024 - Current
Performance Marketer
Digital Impression
06.2023 - 04.2024
Performance Marketer Intern
Big Growth Digital
03.2023 - 05.2023
Bachelor of Commerce honors -
Delhi University
Commerce (10+2) -
Government Boys Senior Secondary School
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