Abhishek Reddy
Vizianagaram
Summary
Experienced Associate Consultant with 3 years of expertise in quantitative and qualitative research, including concept testing, track studies, and market sizing and forecasting. MBA graduate known for effective communication, team leadership, data quality control, and expert report writing. Committed to delivering data-driven insights that drive strategic success
Overview
8
8
years of professional experience
Work History
Consultant( Free Lancing)
Mdmm Consultants
Chennai
06.2023 - Current
- Spearheaded client relations in the education and healthcare sectors, ensuring seamless interactions.
- Orchestrated the pREP study, crafting questionnaires and executing Focus Group Interviews (FGI) at various one-stop centers.
- Conducted comprehensive stakeholder interviews, employing effective storyboarding techniques for impactful project submissions.
- Garnered positive client feedback, showcasing a talent for providing insightful recommendations for potential future implementations.
- Successfully executed thorough reviews in five cities across Tamil Nadu, overseeing school site selections and conducting area surveys.
- Engaged with diverse communities, skillfully segmenting areas based on lifestyle factors to inform strategic decision-making.n.
Market Research Analyst - Level 2
Ken Research
Gurgaon
11.2022 - 06.2023
- Researched and analyzed demand trends across different sectors in MENA and South East Asia, built expertise in providing market sizing and forecasting insights for strategic decision-making
- Managed simultaneous syndicated and customized projects, overseeing data collection through primary research, including interviews with industry experts sourced from LinkedIn
- Utilized market research tools like Crunchbase, D&B, Zoominfo, Tracxn etc.and methodologies to build, size, and forecast markets, providing critical insights to support strategic decision-making
- Conducted vendor selection and implemented Mystery Calling techniques, complemented by comprehensive secondary research
- Successfully executed and met deadlines for four major projects spanning diverse sectors (Logistics, IT, Fitness, Edtech, Industrial) and regions (MENA and Southeast Asia)
- Achieved remarkable results, generating $60,000 USD in revenue for one project with a minimal budget within a month of publication.
Management Trainee
Ipsos
Bangalore
02.2021 - 10.2022
- Managed five projects independently, demonstrating strong self-sufficiency
- Designed tailored questionnaires aligned with client business requirements and executed scripting, testing, and launching
- Stayed current with industry news, competitor activities, and regulatory changes, continuously refining market forecasts and strategies
- Conducted field visits, ensured data quality control, and monitored quotas while designing output formats, crafting narratives, and writing reports
- Employed various data collection methods (CATI, CAWI, CAPI, and Field Surveys) effectively
- Collaborated with cross-functional teams, addressed challenges, and prioritized timely project delivery
- Gained expertise in panel-recruited track-based studies within Construction and Petroleum Industries
- Received client appreciation for achieving quotas despite past low response rates
- Had a research article published in different newspapers through IDSA.
Associate Consultant
I2I Research
Bengaluru
02.2021 - 02.2022
- Successfully managed three projects and provided support for five projects spanning Edtech, FMCG, FMCD, Banking, and Retail industries
- Specialized in conducting expert interviews, concept testing surveys and SKU price analysis
- Ensured survey quality by testing data capture, branching, and validating responses, effectively overcoming field challenges
- Proficiently handled third-party survey tools and performed OE verbatim coding
- Conducted competitive intelligence through comprehensive company profiling using secondary research methods
- Developed and maintained databases of market data, ensuring up-to-date information for trend analysis and forecasting
- Demonstrated strong coordination skills with multiple teams and supervised interns
- Expert in data interpretation, report writing, and actively participated in client calls.
Placement Committe Member
Vanguard business school
Bengaluru
11.2019 - 03.2021
- Actively contributed to the placement of students for live projects, internships, and final placements at Vanguard Business School
- Conducted primary and secondary research on companies before inviting them to campus for recruitment
- Assisted in planning the internship placement calendar and maintained a comprehensive database of contacted companies
- Organized face-to-face meetings and successfully secured partnerships with over 20 companies
- Successfully organized an HR conclave and secured sponsorship from a prominent HR consulting company.
Market research Intern
IDC
Bengaluru
05.2020 - 06.2020
- Conducted extensive secondary research on various economic factors, including GDP, employee count, firmographics, and SMEs across multiple sectors in the Asia Pacific Region
- Engaged in predicting and forecasting future IT spending in different sectors, with reporting responsibilities to the manager
- Conducted secondary research on various AI use case implementations within the Retail Industry.
Customer support Representive
Tech Mahindra, Centuria and Sykes
Hyderabad
12.2015 - 11.2018
- Provided customer support for Australian Telstra Network users, specializing in landline and internet troubleshooting
- Utilized a range of tools for swift issue resolution during customer calls, ensuring a high First Call Resolution (FCR) rate
- Managed important metrics such as Truck Roll, Net Promoter Score (NPS), FCR, and Average Handling Time (AHT) and awarded best employee of month once
- Managed tax filing, including FBAR and FATCA, and educated customers on the benefits of filing taxes with your company.
Education
PGPM - Sales and Market Research
Vanguard Business School
05.2021
BBM - Sales and Consumer Behaviour
Kakatiya University
06.2016
Skills
- Adaptability
- Effective Time Management
- Ability to Work Under Pressure
- Communication Skills
- Microsoft Office
- Data Interpretation and Analysis
- Staff Management
- Forecasting and Reporting
- Client Relationships
- Work Planning and Prioritization
- Resource Evaluation
- Market Sizing
Personal Information
Title: Associate Consultant
Languages
- Telugu, Native speaker
- English, Highly proficient
- Hindi, Very good command
Extracurricular Activities
Public relations head, Vanguard Toast masters Club, Bengaluru, 08/01/19, 08/01/20 Head of Volunteer, We are your voice, Bengaluru, 11/01/20, 11/01/20
Hobbies and Interests
- Playing Table Tennis
- Writing stories and articles on Quora
- Watching Social experiments and reality shows
Languages
Telugu
First Language
English
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Timeline
Consultant( Free Lancing)
Mdmm Consultants
06.2023 - Current
Market Research Analyst - Level 2
Ken Research
11.2022 - 06.2023
Management Trainee
Ipsos
02.2021 - 10.2022
Associate Consultant
I2I Research
02.2021 - 02.2022
Market research Intern
IDC
05.2020 - 06.2020
Placement Committe Member
Vanguard business school
11.2019 - 03.2021
Customer support Representive
Tech Mahindra, Centuria and Sykes
12.2015 - 11.2018
PGPM - Sales and Market Research
Vanguard Business School
BBM - Sales and Consumer Behaviour
Kakatiya University