ABHISHEK S
SENIOR DEPLOYMENT SPECIALIST
Bengaluru,KA
Summary
To be associated with a progressive organization that provides an opportunity to apply my knowledge and skills in order to keep abreast with latest trends and technologies.
Overview
9
9
years of professional experience
2023
2023
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Quality Assurance Specialist and Campaign Specialist
Versatiletech
08.2016 - 01.2018
- Experience in various testing areas like Email campaigns Building and Testing
- Have expertise in Test case design, Test case execution, Defect tracking using oracle social network tool
- Have expertise in using tools like Oracle Responsys Interact Tool, oracle social network, Device Anywhere, and Litmus
- Reporting project status/issues to project manager on daily basis
Campaign Specialist
Oracle India Private, Limited
- Conversion of client provided PSD file to HTML file with Best email practice to overcome rendering issues providing cross browser compatibility
- Coding from scratch in HTML and CSS using Adobe Dreamweaver and Notepad++
- Handling/Attending the client calls and internal calls
- Handling Special projects and Rush Requests during crisis period
- Planning of the daily deliverables based on inflow/load
- Training and Transition Management
- Maintaining benchmark Quality with Quantity results
- Analysing and Understanding the Business Requirements and Specifications
- Working for multiple clients using Harmony tool on Email campaign setup as per the CRF details from Client, Email configuration and Deployment of email campaigns
- Create wireframes wherein we can personalize the complete email setup and deploy the campaigns
- Setup Sequences and RTM’s to automate the email templates
- Creation of distribution list, segmentation and splits as per client criteria within Harmony tool for Email Marketing
- Build testing frameworks (A/B testing) to optimize click-through and conversion rates across digital media campaign portfolio
- Building platform related solutions for full service customers which include: participate in client calls, asset review, campaign creation, internal UAT, oversee external UAT, change management and manage approval process
- Testing of email campaigns on different ISP’s to confirm on rendering and SPAM conditions
- Work closely with Quality Assurance engineers to ensure all Emails are error free and ready for deployment
Campaign Analyst 2
EPSILON
05.2022 - 09.2023
- Worked as Campaign Analyst 2 in acquiring the knowledge in EPCM (Epsilon People Cloud Management)
- Having experience in building the campaign and setting up the dashboard as per the requirement
- Handled RUSH SLA's for both promotional and transactional email campaigns
- Worked on Mobile push campaigns for clients such as Baskin and Robins, Dunkin Donuts
- Worked on dynamic campaigns with creating content blocks and mapping the content blocks
- Handled the onboarding client in analyzing and setting up the standards.
- Also, handled end to end process of the new onboarded client called AutoZone
- Setting up the calls with client and simultaneously training the team members with taking all the queries and documenting them and finally projecting the queries and clarifications with the client
- Experienced in using the personalization codes in both HTML creatives and in text versions.
- Experienced in handling and managing the team and training them across all the shifts
- Got a chance to learn JIRA and worked on basics of JIRA.
Senior Deployment Specialist
Cheetah Digital
08.2023 - Current
- Working as Senior Deployment Specialist in Marigold (Cheetah Digital)
- Experience in campaign build and dashboard setup using the tool called Cheetah mail and now in Engage+
- Worked on Adhoc and Rush campaigns which helped in managing the client
- Experience in handling the Rush SLA's with proper guidelines provide by the team.
- Worked on both Marketing and Servicing email campaigns
- Experience in data mapping, data append process and data integration in the filter
- Worked on trigger and one-off campaigns
- Experience in handling the given client end to end without causing any escalation and meeting the dead line.
- Experience in hosting images, creating filter, creating seedlist, creating prooflist, creating child cells with cells and split concept
- Worked on data merge and data import process
- Experience in creating JIRA ticket and monitoring the campaign status using JIRA.
- Experience in using the tool called Salesforce IMH (International Marketing Hub) through which we will communicate with Marketing Manager
- Having experience in monitoring the campaigns which deploys on daily basis, collecting and documenting all the details such as open rate, click rate etc.
- Involved and worked in migration of the tool from cheetah mailing to engage+ platform.
- Attending daily follow up calls with internal team and with onshore team
- Having Knowledge on Email Ban, Sender Profiles and Auto- Reply Handler
- Worked on deep linking, one click campaign, opt out campaigns
- Experience in managing and handling the team when client needs
- Experience in performing QA at every stage through which we can maintain proper Quality
Education
S.S.L.C -
Vidya Bharathi English school
Diploma - undefined
Impact Polytechnic
B.E. - Electrical, Electronics And Communications Engineering
Acharya Institution of Technology
Bengaluru, India 05.2001 - 01.2015
Skills
Email Marketing
Email Monitoring
Quality Assurance
Experience working with different Email Marketing tools such as Oracle Responsys, EPCM, Cheetah Mail, Marketo, Engage, Mail chimp, Notepad for HTML editor, Adobe Dreamweaver
Experience working with email Rendering tool Litmus and Email on acid
Personal Information
- Date of Birth: 10/10/93
- Gender: Male
Disclaimer
I hereby declare that the details provided above are all true to the best of my knowledge.
Certification
B2C(Business to Customer) certification for Oracle
Timeline
Basics of JIRA
09-2024
Senior Deployment Specialist
Cheetah Digital
08.2023 - Current
Campaign Analyst 2
EPSILON
05.2022 - 09.2023
B2C(Business to Customer) certification for Oracle
06-2019
Quality Assurance Specialist and Campaign Specialist
Versatiletech
08.2016 - 01.2018
B.E. - Electrical, Electronics And Communications Engineering
Acharya Institution of Technology
05.2001 - 01.2015
Campaign Specialist
Oracle India Private, Limited
Diploma - undefined
Impact Polytechnic
S.S.L.C -
Vidya Bharathi English school