ABHISHEK S
SENIOR DEPLOYMENT SPECIALIST
Bengaluru,KA
Summary
To be associated with a progressive organization that provides an opportunity to apply my knowledge and skills in order to keep abreast with latest trends and technologies.
Overview
9
9
years of professional experience
2023
2023
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Quality Assurance Specialist and Campaign Specialist
Versatiletech
08.2016 - 01.2018
- Experience in various testing areas like Email campaigns Building and Testing
- Have expertise in Test case design, Test case execution, Defect tracking using oracle social network tool
- Have expertise in using tools like Oracle Responsys Interact Tool, oracle social network, Device Anywhere, and Litmus
- Reporting project status/issues to project manager on daily basis
Campaign Specialist
Oracle India Private, Limited
- Conversion of client provided PSD file to HTML file with Best email practice to overcome rendering issues providing cross browser compatibility
- Coding from scratch in HTML and CSS using Adobe Dreamweaver and Notepad++
- Handling/Attending the client calls and internal calls
- Handling Special projects and Rush Requests during crisis period
- Planning of the daily deliverables based on inflow/load
- Training and Transition Management
- Maintaining benchmark Quality with Quantity results
- Analysing and Understanding the Business Requirements and Specifications
- Working for multiple clients using Harmony tool on Email campaign setup as per the CRF details from Client, Email configuration and Deployment of email campaigns
- Create wireframes wherein we can personalize the complete email setup and deploy the campaigns
- Setup Sequences and RTM’s to automate the email templates
- Creation of distribution list, segmentation and splits as per client criteria within Harmony tool for Email Marketing
- Build testing frameworks (A/B testing) to optimize click-through and conversion rates across digital media campaign portfolio
- Building platform related solutions for full service customers which include: participate in client calls, asset review, campaign creation, internal UAT, oversee external UAT, change management and manage approval process
- Testing of email campaigns on different ISP’s to confirm on rendering and SPAM conditions
- Work closely with Quality Assurance engineers to ensure all Emails are error free and ready for deployment
Campaign Analyst 2
EPSILON
05.2022 - 09.2023
- Worked as Campaign Analyst 2 in acquiring the knowledge in EPCM (Epsilon People Cloud Management)
- Having experience in building the campaign and setting up the dashboard as per the requirement
- Handled RUSH SLA's for both promotional and transactional email campaigns
- Worked on Mobile push campaigns for clients such as Baskin and Robins, Dunkin Donuts
- Worked on dynamic campaigns with creating content blocks and mapping the content blocks
- Handled the onboarding client in analyzing and setting up the standards.
- Also, handled end to end process of the new onboarded client called AutoZone
- Setting up the calls with client and simultaneously training the team members with taking all the queries and documenting them and finally projecting the queries and clarifications with the client
- Experienced in using the personalization codes in both HTML creatives and in text versions.
- Experienced in handling and managing the team and training them across all the shifts
- Got a chance to learn JIRA and worked on basics of JIRA.
Senior Deployment Specialist
Cheetah Digital
08.2023 - Current
- Working as Senior Deployment Specialist in Marigold (Cheetah Digital)
- Experience in campaign build and dashboard setup using the tool called Cheetah mail and now in Engage+
- Worked on Adhoc and Rush campaigns which helped in managing the client
- Experience in handling the Rush SLA's with proper guidelines provide by the team.
- Worked on both Marketing and Servicing email campaigns
- Experience in data mapping, data append process and data integration in the filter
- Worked on trigger and one-off campaigns
- Experience in handling the given client end to end without causing any escalation and meeting the dead line.
- Experience in hosting images, creating filter, creating seedlist, creating prooflist, creating child cells with cells and split concept
- Worked on data merge and data import process
- Experience in creating JIRA ticket and monitoring the campaign status using JIRA.
- Experience in using the tool called Salesforce IMH (International Marketing Hub) through which we will communicate with Marketing Manager
- Having experience in monitoring the campaigns which deploys on daily basis, collecting and documenting all the details such as open rate, click rate etc.
- Involved and worked in migration of the tool from cheetah mailing to engage+ platform.
- Attending daily follow up calls with internal team and with onshore team
- Having Knowledge on Email Ban, Sender Profiles and Auto- Reply Handler
- Worked on deep linking, one click campaign, opt out campaigns
- Experience in managing and handling the team when client needs
- Experience in performing QA at every stage through which we can maintain proper Quality
Education
S.S.L.C -
Vidya Bharathi English school
Diploma - undefined
Impact Polytechnic
B.E. - Electrical, Electronics And Communications Engineering
Acharya Institution of Technology
Bengaluru, India 05.2001 - 01.2015
Skills
Email Marketing
Personal Information
- Date of Birth: 10/10/93
- Gender: Male
Disclaimer
I hereby declare that the details provided above are all true to the best of my knowledge.
Certification
B2C(Business to Customer) certification for Oracle
Timeline
Basics of JIRA
09-2024
Senior Deployment Specialist
Cheetah Digital
08.2023 - Current
Campaign Analyst 2
EPSILON
05.2022 - 09.2023
B2C(Business to Customer) certification for Oracle
06-2019
Quality Assurance Specialist and Campaign Specialist
Versatiletech
08.2016 - 01.2018
B.E. - Electrical, Electronics And Communications Engineering
Acharya Institution of Technology
05.2001 - 01.2015
Campaign Specialist
Oracle India Private, Limited
Diploma - undefined
Impact Polytechnic
S.S.L.C -
Vidya Bharathi English school
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