Abhishek Sadhukhan PMP PSPO-1

• Strategic Alignment: Expertly align functional and departmental goals with ambitious organizational objectives within the Salesforce Marketing Cloud environment. Negotiate effectively with stakeholders and strategically allocate resources to achieve marketing automation and campaign management goals, continuously driving towards desired outcomes.
• Advanced Project Planning: Highly skilled in advanced project planning and monitoring for SFMC projects, consistently driving progress towards long-term marketing objectives. Create realistic plans that align with the organization's overall marketing needs, expertly negotiating and resolving scope creep both internally and externally.
• Communication and Collaboration: Facilitate an environment for open conversations for SFMC projects, actively listening, and clearly communicating information to appropriate teams. Serve as a bridge between clients, marketing teams, developers, and leadership, delivering timely updates on campaign progress.
• Requirements Elicitation: Conduct thorough interviews with stakeholders, research marketing processes related to SFMC projects, and observe team dynamics to understand campaign goals and clarify stakeholder needs. Set a solid foundation for successful marketing campaign execution.
• Comprehensive Documentation: Specialize in comprehensive documentation, including Root Cause Analysis (RCA), technical documentation, requirement gathering documents, and Statements of Work (SOWs) for SFMC projects. Meticulously capture and organize critical components to ensure clear communication and streamlined marketing processes.
• Risk Management: Proactively identify and mitigate risks throughout SFMC project lifecycle. Conduct regular reviews to align marketing activities with risk objectives, ensuring seamless stakeholder engagement and maintaining consistent data.
• Stakeholder Engagement: Foster strong alliances with internal marketing teams and external agencies, collaborating closely to develop robust SFMC implementation plans and drive seamless execution of digital marketing tactics. Handle external stakeholders, Salesforce teams, and client communications effectively.
• Budget Management: Highly skilled in financial resource management within context of SFMC projects, conducting cost/benefit analyses, and maintaining budget focus. Proactively monitor marketing project finances and prepare accurate budgets and forecasts.
• Vendor Management: Source and coordinate with top-tier third-party vendors for SFMC projects, ensuring smooth integration and effective campaign implementation while maintaining strict quality standards. Manage vendor relationships and address concerns promptly.
• Solution Facilitation: Analyze marketing requirements to identify options for solving business challenges within SFMC. Select and implement best solutions, ensuring smooth operations and stakeholder satisfaction.
• Implementation and Testing: Oversee implementation of business solutions within SFMC, ensuring they run smoothly and meet stakeholder expectations. Develop training materials and record feedback for continuous improvement.
• Change Management: Seamlessly navigate changes to SFMC project scope, schedule, or budget and keeping stakeholders informed. Swiftly raise Change Orders (COs) as needed and adapt to new challenges.
• RFP Creation: Proficient in creating Request for Proposal (RFP) documents to solicit bids from potential vendors for SFMC projects, ensuring alignment with marketing and product requirements. Support pre-sales teams to propose relevant solutions to customer requirements.
• Relationship Management: Single-handedly responsible for onboarding multiple brands within SFMC, ensuring seamless integration and client satisfaction. Received accolades for exemplary performance in relationship management and client satisfaction. Proactively communicate and solve problems to facilitate smooth operations.
• Innovation Focus: Brainstorm with teams to identify improvement opportunities and initiatives for SFMC projects. Drive value adds and showcase them to customers in Monthly and Quarterly Business Reviews (MBR & QBR) to drive growth.

• Managed portfolio of complex, critical, and large projects, overseeing interdependencies, risks, and issues for both existing and new accounts.
• Partnered with powerhouse marketers, designers, and developers to produce high-impact campaigns, driving project success and strategic alignment.
• Expertly managed end-to-end execution of digital tactics, including Newsletters, Cloudpages, Request-a-Rep pages, thank-you pages, emailers, Web pages, and third-party API integrations, ensuring flawless alignment with organizational objectives.
• Customized and followed up on production for web pages, landing pages, templates, and components to meet diverse project and campaign needs.

Project Documentation:

• Meticulously created and managed comprehensive project documentation, including precise timelines, budgets, and requirements, ensuring clarity and accountability throughout project lifecycle.

Risk Mitigation Expertise:

• Proactively identified and mitigated risks throughout campaign journey, employing rigorous strategies to safeguard project timelines, budgets, and deliverables.

Collaborative Partnership:

• Fostered strong alliances with internal teams and external agencies, collaborating closely to develop robust implementation plans and drive seamless execution of digital tactics.

JIRA Proficiency:

• Leveraged JIRA as project management system, efficiently creating and administering projects, meticulously tracking key milestones and timelines to optimize project efficiency.

Vendor Management Excellence:

• Skillfully sourced and coordinated with top-tier third-party vendors, including advertising agencies, to optimize content delivery and responsive design, ensuring smooth integration and maintaining strict quality standards.

Client Engagement Leadership:

• Confidently led client calls and delivered impactful demos, showcasing project progress and cultivating long-lasting partnerships built on trust and exceptional client service.

• Successfully delivered Adobe Marketing Cloud (AEM CQ5) CMS projects, enhancing client satisfaction and project outcomes.
• Led a team of Adobe practitioners, ensuring the health and success of client engagements.
• Managed, uploaded, and published diverse content (Microsites, Banners, Web pages) using AEM CMS, driving content strategy and execution.
• Collaborated closely with client delivery teams and stakeholders for precise and timely production deliverables.
• Conducted daily scrum meetings, tracked progress, made strategic decisions, and ensured resource availability.
• Reviewed client marketing communications requirements and coordinated seamlessly with the production team.
• Created and maintained comprehensive project documentation for transparency and continuity.
• Coordinated internal resources and third-party vendors for flawless project execution.
• Ensured projects were delivered on time, within scope, and within budget.
• Defined project scope and objectives with stakeholder involvement, ensuring technical feasibility.
• Managed project scope, schedule, and costs, utilizing appropriate verification techniques.
• Measured project performance using JIRA, reporting and escalating to management as needed.
• Managed relationships with clients and stakeholders, performing risk management to minimize project risks.
• Conducted detailed client meetings to clarify project requirements and ensure alignment.
• Administered websites and scheduled website launches, ensuring timely and successful deployments.
• Coordinated with UI, development, authoring, and QA teams, raising concerns and ensuring quality control.
• Conducted regular project audits and reviews to align resources with practice goals and improve processes.
• Cross-trained and ramped up resources to adapt to growth and client needs.
• Provided weekly status reports and key stakeholder communication via Webex and Microsoft Teams.
• Periodically reported work progress to managers and clients, maintaining transparency and accountability.

Client: Microsoft Global

Roles & responsibilities

• Create landing pages using XML files
• Responsible for creating Microsites, website , web banners, animated banners, etc. for Microsoft.com
• Overseeing the content publishing process and monitoring project deliverables using Microsoft Global Service Gateway Tool
• Coordinating page reviews to ensure that content publishing goals are communicated and understood
• Regular meetings with stakeholders so that all the project timelines should be met

Client : Elsevier Publications

Roles & Responsibilities

• Reporting to Project Manager
• Managing a data conversion team
• Working with Project Planning and control team for production of Ebooks in Pdf and managing the QA.
• Prepare MIS reports for measuring productivity
• To make aware to the Project officer about the concerned project.

Clients : NSDC (National Skills Development Corporation), Friends Digital Color Lab.

Roles & Responsibilities

• Developing content on HTML on .Net platform
• Development of publishing materials for trainers and students going to be enrolled NYJL using MS Word, MS PowerPoint
• Development and designing of audio -visual materials and presentations for interactive student learning module (LMS module)
• Co-ordination with in line managers, project managers, SME’s for the launch of new courses
• Estimation and print production of training materials like course Books, study material etc.
• Creation of SOW’s for the printers and to ensure their timely payment.