ABHISHEK SAINI
Event Marketing Specialist
East Punjabi Bagh
Summary
Dynamic and results-oriented B2B Marketing and Event Manager with over 8 years of experience executing high-impact campaigns and comprehensive event management within government and corporate sectors. Expertise in multi-channel marketing, stakeholder engagement, and vendor relations ensures successful delivery of large-scale trade and investment events. Proven track record of aligning campaign objectives with business outcomes while enhancing delegate participation demonstrates a commitment to driving success. Strong leadership in managing cross-functional teams, logistics, and procurement operations, including flagship events for the British High Commission and esteemed global partners.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Senior Manager - Marketing, Campaign - Trade & Investments
British High Commission - New Delhi
08.2023 - 01.2025
- Developed and executed annual marketing and event plans in alignment with the India country strategy, collaborating with sector leads across the network.
- Led communication strategies for flagship HQ-led campaigns – Unicorn Kingdom Pathfinders Award (UKPA) and Expand Your Business (EYB) – driving engagement with external audiences.
- Managed 100+ travel, logistics, and event operations across India and South Asia, ensuring seamless delivery, compliance, and stakeholder satisfaction.
- Directed procurement and vendor management processes, achieving cost efficiencies while meeting global compliance and audit standards.
- Spearheaded India’s participation as the Country Partner at Vibrant Gujarat and the Tamil Nadu Global Investors Meet, enhancing brand visibility and investor engagement.
- Designed marketing plans for 50+ sector-led activities, securing budget approvals from HQ, and optimizing resources.
- Served as Deputy to the Head of Marketing, managing the South Asia budget, and implementing cost-effective solutions for sector teams.
Senior Business Specialist
The Economic Times (ET Edge) - Times of India Group
01.2021 - 07.2023
- Coordinated end-to-end logistics for large-scale B2B events, ensuring flawless execution from transportation, venue setup, to on-site delivery.
- Built vendor relationships, negotiating service contracts to ensure high-quality, timely event delivery.
- Developed strategic partnerships aligned with client growth objectives, boosting brand visibility, and audience reach.
- Led a four-member team, overseeing task allocation, performance tracking, and delivery timelines.
- Directed communications and social media for a flagship industry, intellectual property, driving audience engagement, and media coverage.
- Created tailored event marketing strategies for top-tier clients, positioning brands effectively within industry platforms.
- Twice honored with the “Johnny Worker” award for outstanding performance and contribution to event success.
Senior Manager Corporate Communication
CPO Innovation (Subsidiary Brand by Competitors View)
11.2018 - 12.2020
- Designed and executed a year-long strategic communication plan to promote sector-led activities and events.
- Directed and mentored a high-performing team of eight, ensuring the delivery of marketing objectives and adherence to timelines.
- Partnered with PR agencies to amplify organic reach, and secure impactful media coverage.
Senior Corporate Sponsorship Manager
Competitors View
01.2018 - 11.2018
- Conceptualized, planned, and delivered complex, multi-channel marketing campaigns from inception to completion.
- Partnered with PR agencies and creative partners to amplify campaign visibility and brand reach.
- Planned and executed high-impact strategic events to meet business objectives and maximize audience engagement.
Senior Business Developer
Planman Media Pvt Ltd
12.2016 - 12.2017
- Curated content advertising features for four magazine publications, ensuring quality, and brand alignment.
- Managed and mentored a team of four, monitoring performance against targets, and driving output quality.
- Planned, executed, and conducted post-event evaluations for HNI projects, ensuring objectives and ROI were achieved.
Junior Consultant
Planman Media Pvt Ltd
06.2016 - 12.2016
- Secured clients for paid content features across four publications, and generated revenue through ad-space sales.
- Built and maintained partnerships with print media outlets to explore collaborative marketing and promotional opportunities.
Education
10+2 -
N.C Jindal Public School
B.com - Finance
Delhi University
12-2018
Skills
- Project Management
- Event planning
- Event Marketing & production
- E- Procurement
- Vendor Management
- Campaign Management
- Client Relationship Management
- Event management Platforms
- Budget Planning
- B2B Event Marketing Strategy
Certification
International Communication Skills Course from Chartered Institute of Public Relation.
FIELD OF INTEREST
- Event Marketing & Strategic Communication
- Campaign Management
- Cross sector experience
- Team leadership
Timeline
Senior Manager - Marketing, Campaign - Trade & Investments
British High Commission - New Delhi
08.2023 - 01.2025
Senior Business Specialist
The Economic Times (ET Edge) - Times of India Group
01.2021 - 07.2023
Senior Manager Corporate Communication
CPO Innovation (Subsidiary Brand by Competitors View)
11.2018 - 12.2020
Senior Corporate Sponsorship Manager
Competitors View
01.2018 - 11.2018
Senior Business Developer
Planman Media Pvt Ltd
12.2016 - 12.2017
Junior Consultant
Planman Media Pvt Ltd
06.2016 - 12.2016
10+2 -
N.C Jindal Public School
B.com - Finance
Delhi University
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