Summary
Overview
Work History
Education
Skills
Language
Timeline
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Abhishek Saini

Gurugram

Summary

Results-driven SEM strategist with over 4 years of experience driving online growth for businesses of all sizes. Demonstrated success in crafting and executing impactful SEM campaigns that deliver increased traffic, leads, and sales. Specializes in Google Ads, Bing Ads, and other SEM platforms to maximize ROI. Passionate about empowering businesses to achieve their online objectives through strategic SEM tactics. Proven track record of collaborating with diverse clients, from small businesses to Fortune 500 companies, to achieve various outcomes such as traffic growth, lead generation, and revenue increase. A data-driven marketer who leverages analytics to optimize campaigns and enhance performance. Committed to continuous learning and excited about the evolving landscape of search engine marketing (SEM).

Overview

6
6
years of professional experience

Work History

Associate Team Lead

Qlikmatrix SEM & Analytics Pvt. Limited
07.2021 - Current
  • Company Overview: Digital Marketing Agency
  • Adept at managing and growing a diverse portfolio of clients with a combined quarterly budget of over $10M across EMEA, LAM, NAM, and APAC.
  • Collaborating with clients to review quarterly business plans and strategies to maximize ROI.
  • Performing A/B tests with diverse targeting methodologies, creative concepts, and ad copy to optimize CTR and CVR at the top of the marketing funnel.
  • Leveraging exploratory data analysis, data visualization, and insights generation that empower senior leadership and management to make informed decisions.
  • Driving paid acquisition channel optimization to lower Customer Acquisition Cost (CAC) and enhance Conversion Rate Optimization (CRO) across Google, Bing, Facebook, and Yahoo.
  • Uncover client issues, needs, and queries to provide tailored solutions.

Digital Marketing Executive

Kixx Media Private Limited
09.2019 - 06.2020
  • Managed digital acquisition channels (PPC, Paid Social) to acquire online customers.
  • Created social media engagement plans to increase brand awareness, drive traffic, and boost sales.
  • Craft compelling ad copy that drives qualified traffic to your website.
  • Exhibited skills in understanding and planning user journeys from campaigns to landing pages.
  • Monitored and responded to customer reviews on Mouthshut, Indeed, Glassdoor, and Ambition Box, helping to maintain a positive company reputation.
  • Partner with the sales team to regularly review lead quality and optimize campaign messaging, driving more qualified leads and boosting sales.
  • Strategically crafted and optimized paid search campaigns across multiple services, driving strong Quality Scores, Click-Through Rates, and Cost-Per-Lead metrics.

Education

MBA - Marketing & International Business

Deen Dayal Rastogi College of Mgmt & Technology
Farukhnagar, Haryana
01-2021

Bachelor's - Business Administration

World College Of Tech & Management
Farukhnagar, Haryana
01-2017

Skills

  • Search Engine Marketing (SEM)
  • Performance & Growth Marketing
  • Pay Per Click (PPC) Advertising
  • Lead Generation
  • Team Leadership & Management
  • Google, Bing & Yahoo Ads
  • SA 360
  • Display Ads
  • Google Merchant Center
  • Bid Management
  • Competitor Analysis
  • Microsoft Excel
  • Melt Water
  • Facebook Ads Manager
  • Campaign Management
  • Shopping Ads

Language

English
Hindi

Timeline

Associate Team Lead

Qlikmatrix SEM & Analytics Pvt. Limited
07.2021 - Current

Digital Marketing Executive

Kixx Media Private Limited
09.2019 - 06.2020

MBA - Marketing & International Business

Deen Dayal Rastogi College of Mgmt & Technology

Bachelor's - Business Administration

World College Of Tech & Management

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