Abhishek Sethi

Results-driven marketing professional with expertise in data analysis, budget allocation, and market trend forecasting. At LeadSquared, I led strategic initiatives that enhanced productivity and supported goal attainment across teams. Proficient in SQL and Microsoft Power BI, using data-driven insights to inform decisions and drive organizational success. Known for a proactive approach and consistent focus on achieving measurable outcomes.

• Received appreciations within the organization for Day-to-day project tasks.
• Cut down manual work by 70%.

Certificate Training (Internship) of Data Analyst, SLA CONSULTANTS INDIA, Delhi, 2 months

• Google Analytics & GTM Projects: Spearheaded the creation of comprehensive reports, managed event tracking, and monitored conversion pathways using Google Analytics and Google Tag Manager, transforming raw data into actionable insights to drive strategic business growth.
• Advanced Excel Data Analysis & Accuracy: Leveraged advanced Excel techniques to manipulate, analyze, and visualize data, consistently achieving a 90% data accuracy rate. Demonstrated expertise in data cleaning and refinement, ensuring precise and reliable reporting for data-driven decision-making.
• SQL Reporting on Sprinkle Platform: Utilized SQL to develop complex reporting solutions and dynamic dashboards on the Sprinkle platform, empowering data-driven decision-making and contributing to the development of robust business strategies.
• Platform Integration, Automation & Marketing ROI: Proficiently integrated and automated workflows across platforms such as Zapier, SEMrush, Google Ads, and LinkedIn Campaign Manager, streamlining operations and optimizing efficiency. Conducted marketing attribution analysis, providing key insights into campaign performance and guiding resource allocation for maximum ROI.
• Business Foresight & Strategic Target Alignment: Applied foresight methodologies to align data analysis with organizational goals, enabling the optimization of business strategy and facilitating informed, forward-thinking decision-making in support of long-term growth initiatives.