SPSS
Results-driven Market Research Analyst with 1+ year of experience at NielsenIQ, specializing in survey design, data analysis, and consumer insights for Fortune 500 clients like Google, Meta, and Bacardi. Proficient in SPSS, Python, and Power BI, with expertise in advanced sampling techniques (stratified, quota-based), conjoint analysis, and MaxDiff. Skilled in transforming raw data into actionable strategies through automated workflows (40% faster processing) and compelling visual storytelling. Passionate about delivering data-driven solutions that optimize product development and marketing strategies.
SPSS
Python (Pandas, NumPy)
Survey Design
Power BI
SQL
PowerPoint
Conjoint Analysis
Qualtrics
Quota-Based Sampling
MaxDiff
SPSS
Python (Pandas)
SQL
Power BI
Tableau
Excel (VBA, Macros)
Alteryx (Basic)
Google Data Analytics Professional Certificate (Coursera)