Abhishek Sharma

• Leading Business Development and Client Acquisition for Wafi, and its clients in Digital, Real Estate and Med-Tech space.
• Over $80 Mn worth real estate inventory sold in Feb-April '25 through digital media channels for DarGlobal, a leading luxury developer in UAE for their Oman, UAE, Qatar, KSA and Spain real estate projects.
• Rebranding for DarGlobal with complete website and Logo revamp
• Onboarded clients like DarGlobal, ULM Group, Om-Proptech, and many more in Real Estate, with over ₹1.8 Mn revenue topline in 2 months for Wafi.
• Launch luxury projects with multiple large scale events in UAE, to drive conversions and footfalls of HNI & UHNIs.
• Streamlined marketing processes for improved efficiency and cost savings. Optimized digital presence, enhancing website design and improving search engine rankings.
• Contributed to long-term business growth by participating in strategic planning efforts at the executive level for clients
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

• Leading Brand Management and Performance Marketing function and managing ₹50 cr+ annual budgets
• Orchestrated multiple 360 brand campaigns on TV, Digital, Print, Radio and OOH resulting in TOMA / spontaneous & total awareness increment of over 12pp over competition and TOMA of over 55%
• Driving a ₹60 Mn revenue through Performance marketing & lead generation pan India via SEM, Lead scraping (Clay), LinkedIn, FB, Affiliates, and other partners, with ROAS of 4+
• Adept at Event management, AI Lead Gen and Tools (Jordan, Alice, Adden AI) for Digital campaigns
• Assisted in SalesForce Marketing Cloud execution, User Journeys, and multi-country marketing (GCC, US, etc)
• Consumer Research, Brand Track and C-SAT, along with AOP Strategy and GTM in key markets
• Leading all communications and content production - TVCs, Digital Assets, Social and Client videos
• New Product launch, Sales presentations, B2B proposals, analytics and digital funnel measurement support
• Creation of the largest YouTube Real Estate channel with over 3.3 lakh subscribers and directing its growth strategy

Major accomplishments

• Successfully orchestrated the largest repositioning exercise for any real estate brand post COVID, which led to a 35% increment in traffic, 22% increase in direct traffic, a 150% jump in leads and 88% Total awareness
• Launch Home Interior category in 3 cities with over 400 orders with ₹6 Mn revenue in 3 months
• Over 40k leads across 6 Tier-II cities with personalized multimedia campaigns, driving a 2x incremental revenue in Emerging markets (over ₹4 cr)
• Scaling video content vertical to a 3cr+ revenue ARR

• Independent consulting as Fractional CMO - Digital, Social, Lead Generation and Growth for multiple brands in B2B
• Set up marketing function, scale up from 0-1, Dashboards and trackers for all marketing metrics
• Brand campaigns with 2 digital films with Saurav Ganguly, and brand launch (35+ Mn views, 100 Mn+ reach)

Major accomplishments

• At Classplus, improved lead to demo funnel from 2% to 6% by optimizations in digital marketing and media selection, as well as by bringing operational efficiencies thereby decreasing CAC by ~30%
• Increasing the monthly sales from ~400 clients to over 1000 clients within 4 months
• Drafting the complete brand manual, sales kit, and first set of brand films for brand launch of Classplus in India

• Reporting to CEO, I led Marketing, Lead Gen, Growth and Alliances using Performance and traditional media
• Performance marketing for Enterprise/B2B and B2C business for online vehicle sales (5000+ monthly transactions via coupons, discounts and deals)
• Handle seller acquisition, engagement and GMV targets using digital marketing
• International Market Launches in SE Asia (Singapore, Malaysia and Thailand) with seller acquisition
• Responsible for 50M+ monthly traffic, and $1B+ yearly GMV targets for sellers
• Brand Marketing campaigns on TV, Radio, OOH and Auto Magazines with media buying

Major accomplishments

• Led the new seller marketing team and grew active seller-base by 20% to 3.4 lacs in 6 months
• ₹200 Mn revenue annualized along with Enterprise Sales Team
• Also spearheaded marketing and acquisition for new product ‘GermShield’ and acquired 20+ enterprise clients like Gurugram Police, StayBloom, Oberoi, using B2B marketing with CAC < ₹1000.

• Reporting to the VP - Marketing, I led digital marketing, and the 200-seat national call center for NIIT Ltd.
• Performance Marketing and Planning with Lead generation for 3 verticals (Undergrad, Working professionals, BFSI)
• INR 50 crore revenue annually within 2 years
• Reduced CACs with
• Executed complete business transition from non-digital to digital first company with focus on CAC, profitability & revenue maximization with e-commerce enablement on legacy NIIT site – CRM, Payment, Student portal, Attendance, content
• Organic lead gen management with microsites and digital presence management for 200+ retail centers to drive over 100 leads per center organically, and over 20k leads overall per month
• Alliances and Partnerships with over 20 partners for revenue and leads
• Increased call center efficiencies and ARPU (Rev / user) by over 18% operationally as well as conversion rates using better training, script and decision tree based software in dialer, and with better incentive schemes

• Reporting to Country Head; heading the marketing team for Indian subcontinent for Alibaba’s mobile vertical
• User Acquisition - Scaled up to #1 market share in India from 18% to 38% in 1 year with over 20 million installs
• Executed App Install campaigns at scale – Mobile networks, affiliates, publishers, APK and Incentive campaigns for user retention
• Manage annual plan and budgets: UC Browser, 9 Apps, UC News and UC Cleaner
• Public Relations- Press Releases, Media interactions, Crisis Management, Product Updates, Corporate PR
• Provide product development ideas for localization of the products for Indian users
• Alliances with Rail Yatri, OLX, Flipkart for user acquisition and monetization of traffic

• Reporting to Marketing Director and spearheading digital, SEM, branding, public relations, social media
• Develop and direct national marketing and communication strategies through Print, TV, Radio, Outdoor
• Managed 8+ full scale brand campaigns, More than 10 smaller campaigns with 9 figure annual budgets
• Manage Creative Agency (Saatchi), Digital Agency (Keyade), Social Media, PR (Value 360) and Media Agency (Zenith)
• Digital Marketing for India, Bangladesh, Pakistan and Sri Lanka - Traffic and Lead Generation

Major accomplishments

• OLX.in reached among top 5 websites in India in 2012 with over 150 mn pageviews per month surpassing category leader Quikr

• Reporting to GM & Head - Marketing and guiding the Corporate Communications Team (6 people) to achieve branding and marketing objectives for traffic, leads and new listings via digital and offline channels.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Increased brand awareness by developing and implementing strategic marketing campaigns.