Abhishek Sharma
Meerut
Summary
Retail Strategy Leader | 16+ Years: Proven track record in steering growth across modern trade and value retail through customer insight, operational alignment, and format-led transformation. Executive Decision-Maker: Aligns brand objectives with commercial goals, enabling structured expansion, competitive positioning, and data-led market responsiveness. Customer-Centric Innovator: Crafts experience-led engagement models that translate behavioral trends into state marketing frameworks with measurable business outcomes. Leadership Catalyst: Builds capable, execution-focused teams while fostering a culture of ownership, collaboration, and outcome accountability.
Overview
17
17
years of professional experience
Work History
State Marketing Head – UP West
Reliance Retail Ltd
05.2024 - Current
- Drives State Marketing for Reliance Smart Bazaar, Smart Point, Signature Fresh and Go Fresh across UP West with 160+ stores commanding a business value of 85 Cr+ monthly, focusing on multi-format growth, brand expansion, and customer engagement.
- Leads strategic initiatives to strengthen market share, improve store performance, and accelerate regional footprint growth.
- Contributes to a visible increase in store count and in-store customer volumes since taking charge, positioning the region for sustained business growth.
Marketing Manager – Delhi-NCR, Uttar West and Uttarakhand
Reliance Retail Ltd
08.2020 - 05.2024
- Provided strategic leadership for State Marketing across Delhi-NCR, Uttar Pradesh and Uttarakhand, driving multi-format growth and customer-focused campaigns across 395+ convenience stores, SMART Point and Smart Superstore.
- Leads integrated brand strategies that connect business growth with regional market needs.
- Shaped multi-format growth strategies, driving customer engagement and regional visibility across a multi-state portfolio.
- Established cross-industry alliances and brand collaborations to enhance customer loyalty and market presence.
- Created large-scale engagement platforms, including weekly initiatives rolled out across stores.
- Revitalized customer interest through state relaunch strategies supporting market refresh and brand repositioning.
- Allocated and optimized marketing budgets to achieve cost efficiency and campaign effectiveness across regional rollouts.
- Built and developed high-performing state marketing teams, enabling seamless cross-functional execution and strategic alignment.
Deputy Manager – Delhi NCR - Marketing & VM
Reliance Retail Ltd
09.2016 - 08.2020
- Directed marketing and visual merchandising for Delhi NCR, enabling campaign consistency, visual communication standards, and localized customer engagement across 200+ stores (Reliance Fresh, SMART Point and SMART Superstores).
- Managed end-to-end marketing rollouts with a focus on timely delivery and brand uniformity across store formats.
- Adapted national marketing strategies to suit regional customer preferences and emerging markets.
- Delivered integrated campaigns across radio, print, social, and in-store platforms to increase customer engagement.
- Maintained fiscal discipline through cost-optimized marketing operations and timely vendor coordination.
- Standardized in-store visual rollouts, ensuring seasonal readiness and brand consistency across locations.
- Collaborated with store teams and local partners to design customer-focused events and community-led campaigns.
Asst Manager – Delhi-NCR as Marketing & VM
Max Hypermarket Pvt Ltd
08.2011 - 09.2016
- Managed store-level marketing activations, vendor partnerships, and visual merchandising and launches for SPAR Hypermarket and Auchan Hypermarket.
- Executed marketing rollouts for new store launches, ensuring brand readiness and seamless store opening.
- Managed vendor partnerships to support timely delivery, competitive pricing, and smooth execution.
- Rolled out store-level marketing campaigns to strengthen customer acquisition and local brand awareness.
- Maintained strict budget discipline across store-level marketing activities with a focus on resource efficiency.
- Collaborated with store teams to align marketing activations with operational launch schedules and readiness.
Executive– Ghaziabad & Meerut as Visual Merchandiser
Future Group
02.2009 - 08.2011
- Managed store-level Visual Merchandising, Promotional Readiness of the store, Creative Window and Promo Areas displays and Launch of the stores.
- Executed VM rollouts for new store launches, ensuring brand readiness and seamless store opening.
- Managed vendor partnerships to support timely delivery, competitive pricing, and smooth execution.
- Rolled out store-level VM campaigns to strengthen customer acquisition and local brand awareness.
- Maintained strict budget discipline across store-level VM activities with a focus on resource efficiency.
- Collaborated with store teams to align marketing activations with operational launch schedules and readiness.
Education
Graduate -
Monad University
Hapur, Uttar PradeshAdvanced Desk Top Publishing -
DISHA Institute
Meerut, Uttar PradeshSkills
- State Marketing Strategy & Execution
- Multi-Format Brand Management
- Go-To-Market Planning (New Store & Concept Launches)
- Cross-Channel Campaign Development (ATL BTL Digital)
- Customer Engagement & Local Market Activations
- Strategic Partnerships & Alliance Management
- Budget Governance & Cost Optimization
- Customer Insights & Data-Driven Decision Making
- People Leadership & Cross-Functional Alignment
Accomplishments
- New Store Launch: Launched 350+ stores in a short period, 2021-2023.
- Planning and Execution of Maha Kumbh 2025 BTL Activation and Digital Video.
- Innovations instore VM (2022): Honored for creating innovative collateral in store activation, Dehradun and Haldwani.
Summary
16+ Years: Proven track record in steering growth across modern trade and value retail through customer insight, operational alignment, and format-led transformation., Aligns brand objectives with commercial goals, enabling structured expansion, competitive positioning, and data-led market responsiveness., Crafts experience-led engagement models that translate behavioral trends into state marketing frameworks with measurable business outcomes., Builds capable, execution-focused teams while fostering a culture of ownership, collaboration, and outcome accountability.
Timeline
State Marketing Head – UP West
Reliance Retail Ltd
05.2024 - Current
Marketing Manager – Delhi-NCR, Uttar West and Uttarakhand
Reliance Retail Ltd
08.2020 - 05.2024
Deputy Manager – Delhi NCR - Marketing & VM
Reliance Retail Ltd
09.2016 - 08.2020
Asst Manager – Delhi-NCR as Marketing & VM
Max Hypermarket Pvt Ltd
08.2011 - 09.2016
Executive– Ghaziabad & Meerut as Visual Merchandiser
Future Group
02.2009 - 08.2011
Graduate -
Monad University
Advanced Desk Top Publishing -
DISHA Institute