Abhishek Shukla

Projects Handled:-

Perfect Outlets

Objective:- To make the "Perfect Outlets" with 100% availability & listing of relevant brand portfolio

Outcome:- Have maintained 10+ outlets in each territory with 100% brand availability & menu card listings

Social Clubs Revival

Objective:- Regain dominance over the Social Clubs in Amritsar & Jalandhar,

Outcome:- Worked on gaining back the social clubs from competition & got our NPDs available at each of the club, received a whooping lifting, captured exclusive events & did promotions with BDP.

Other Focused Areas (KPIs)

• Looks after half of Punjab, National & Regional Key Account, Standalone's & other On-Trade Business
• Activating exclusive events, brand promotions & exclusive tie-ups with outlets in the territory
• Supported sales and reporting for large and medium-sized accounts.
• Focused on WOD/WOA of NPDs
• Focused on increased Market Share,
• Managing a team with sales persons & merchandisers & getting the work done within the time period,
• Built and maintained strong client relationships to drive business growth.

Projects Handled:-

PC-PS:-

Objective:- To improve the market working & hygiene of the team working at outlet level (team of 9 DSMs)

Project Period:- 4 Months

Outcome:- Increased the score to 95% from 58% of PCPS & maintained it throughout.

WOA/WOD:-

Objective:- To increase the WOD & maintain the WOA of product portfolio in the market,

Project Period:- 3 Month

Outcome:- Have done 100% of WOD to the relevant outlets in the Off-premises.

Other Focused Areas (KPIs):-

• Visiting potential customers for new business
• Maintaining and developing relationships with existing customers,
• Analyzed key competitors to respond to competitive threats
• Running campaigns & Promotion activities to On & Off premises.

• Handling Store operation
• Meeting Sales Goals
• Training, Motivating, Mentoring Store Staff Customers satisfaction through excellent service
• Implementing Marketing Plans(ATL/BTL)
• Cost Minimizing

• Assisted marketing team with developing brand strategies.
• Engaged with targeted audiences through interviews, focus groups, meetings and social media.
• Developed content in line with brand's voice, tone and guidelines for website, news releases and social media.
• Contributed to production, collateral, photography, videography and other brand projects.
• Collaborated with team members to help expand marketing channels.
• Helped with planning and hosting of marketing events.

• Seeking out new sales opportunity through cold calling, networking and social media.
• Prepare and deliver appropriate presentation of the project.
• Create reports for MIS.
• Negotiate/close deal.
• Hands-on experience with CRM software
• Engaged with customers to effectively build rapport and lasting relationships.