Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Abhishek Shukla

Abhishek Shukla

Bangalore

Summary

I am a results-driven technology marketing leader with over 18 years of experience in driving growth through integrated field marketing, partner marketing, and industry-focused go-to-market strategies. My success includes enhancing the regional pipeline through impactful campaigns and establishing effective partner marketing functions.

Overview

22
22
years of professional experience

Work History

Partner & Industry Marketing

Salesforce
08.2021 - Current
  • Lead Partner and Industry GTM for Salesforce India to drive pipeline and revenue growth
  • Built and led industry marketing strategy driving a 30% YoY increase in vertical pipeline through multi-channel joint GTM programs with strategic partners
  • Established and scaled the partner marketing function in India improving contribution to channel pipeline & revenue from 15% and 5% to 38% and 17% respectively since 2021

Associate Director, Cloud & Infrastructure Services Marketing

Cognizant
09.2018 - 08.2021
  • Led the CIS marketing mandate at Cognizant for strategic partners including Microsoft Azure, Google Cloud, and AWS
  • Solution & Content Marketing: Develop global Go-To-Market, content strategy, lead management, messaging development around solutions and value proposition development.

Principal Product Manager

Oracle
08.2016 - 09.2018
  • Led marketing for Oracle Banking Platform (OBP), portfolio management, creating go-to-market plans and supporting new offering launches, internal & external awareness
  • Product Life-Cycle Management: Market Planning & Analysis, Market Segmentation, Value Proposition Development and release management for OBP

Market Segment Manager

IBM
04.2013 - 08.2016
  • Led geo marketing for IBM BPM & ODM solutions for Growth markets including ASEAN & South Asia
  • Plan and manage integrated campaigns (online and offline) to drive pipeline growth and brand awareness across ASEAN and South Asia.

Marketing Head

Eka Software Solutions
11.2011 - 04.2013
  • Developed & executed Eka's branding, social media, digital marketing & demand generation strategy
  • Lead a 5 member team of inside sales representatives to identify & progress business pipeline worth USD 40 million

India Marketing Lead

Sungard Higher Education
07.2010 - 10.2011
  • Led India marketing for SGHE, executing key campaigns positioning SunGard Brand in India and driving demand

Product Manager

Wipro
09.2008 - 06.2010
  • Worked on Services marketing strategy, and capability roadmap for Business Process and Application outsourcing business

Credit Analyst

JP Morgan Chase
05.2008 - 08.2008
  • Worked on Internal credit rating and appraisal of Asian financial institutions including banks, insurance companies and brokerage houses

Software Engineer

Infosys
02.2005 - 05.2006
  • Migration of First Canadian Title's business processes from existing FOXPRO based setup to a new setup 'MOTION'

Key Account Executive

Illinois Tool Works
08.2003 - 02.2005
  • Sales & Accounts management for strategic accounts like Tata WIRON & TISCO in west

Education

MBA -

IIM Kozhikode
03.2008

Bachelor of Engineering - Electrical Engineering

NIT Surat
06-2003

Skills

  • Partner marketing and campaign management
  • Go-to-market strategy
  • Team leadership
  • Multi-channel marketing

Accomplishments

  • Pipeline growth success, grew Salesforce India's vertical pipeline by 30% year over year through joint go-to-market programs
  • Partner marketing scale, scaled partner marketing contribution in India to channel pipeline and revenue from 15% and 5% to 38% and 17% respectively since 2021
  • Marketing contribution, managed IBM's geo-marketing strategy, and improved marketing contribution to 40% of the business pipeline across growth regions

Timeline

Partner & Industry Marketing

Salesforce
08.2021 - Current

Associate Director, Cloud & Infrastructure Services Marketing

Cognizant
09.2018 - 08.2021

Principal Product Manager

Oracle
08.2016 - 09.2018

Market Segment Manager

IBM
04.2013 - 08.2016

Marketing Head

Eka Software Solutions
11.2011 - 04.2013

India Marketing Lead

Sungard Higher Education
07.2010 - 10.2011

Product Manager

Wipro
09.2008 - 06.2010

Credit Analyst

JP Morgan Chase
05.2008 - 08.2008

Software Engineer

Infosys
02.2005 - 05.2006

Key Account Executive

Illinois Tool Works
08.2003 - 02.2005

MBA -

IIM Kozhikode

Bachelor of Engineering - Electrical Engineering

NIT Surat

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Abhishek Shukla