Abhishek Singh

As the steward of our brand portfolio, I played a pivotal role in shaping the identities of Azah (Women Hygiene), Slovic (Sports & Fitness), and Expertomind (Elderly Care). This involved crafting unique graphic styles and tones to effectively convey our brand messages.

I led the strategic planning, execution, and monitoring of sales and marketing initiatives to elevate brand visibility and drive product adoption. Crafting nuanced pricing strategies tailored to each brand's market positioning was integral to optimizing revenue streams.

Through targeted marketing campaigns and strategic networking efforts, I orchestrated impactful brand image enhancements and expanded our outreach. My oversight of monthly product planning and demand management ensured consistent product availability to meet consumer needs.

Under my leadership, our brand portfolio experienced a notable 10% increase in gross margin and a 7% rise in EBITA, all while reducing days of cover by 50%. Additionally, I orchestrated a remarkable 5X revenue surge within a year through innovative strategies, driving cross-functional initiatives that yielded substantial growth across the board.

From 2014 to 2022, our Lifestyle category business achieved remarkable results. We witnessed a staggering 45% Compound Annual Growth Rate (CAGR) in revenue, accompanied by an impressive 15% annual same-store growth.

Taking charge of revenue, P&L, and working capital, I successfully introduced and scaled two private labels, achieving an extraordinary 60% contribution within just three years. Additionally, I spearheaded the BTI (Back to India) sourcing strategy, shifting operations from China to India.

In line with our ambitious growth vision, we executed an expansion plan that saw the opening of 500 stores nationwide in just six years. This strategic move not only bolstered our market presence but also solidified our leadership position in the Lifestyle category, driving sustainable growth and significantly expanding our brand's reach.

At INV Home, I spearheaded the creation of one of India's pioneering experience centers located in Gurugram, setting a new standard in customer engagement. This initiative saw phenomenal success, resulting in a remarkable 125% increase in our customer base.

Driving top-of-the-funnel activities and customer acquisition strategies.

Identifying market trends and devising comprehensive ATL (Above the Line) and BTL (Below the Line) marketing strategies to maximize brand exposure and drive engagement. Additionally, I played a pivotal role in orchestrating the launch of seasonal lines for INV HOME.

Instrumental in launching Paradigm Design Labs. Paradigm Design Labs in short span of 1.5 years became top selling brand in e-commerce space and was widely covered in media by top magazines like MensXP.