Abhishek Singh
New Delhi,DL
Summary
Experienced and results-driven performance marketing professional with over 11 years of proven expertise in driving impactful campaigns and delivering measurable results for Both B2B & B2C. Adept at developing comprehensive strategies tailored to meet business objectives, I have a solid track record of optimizing digital advertising efforts across various channels including SEM, display, social media, and affiliate marketing.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Veranda Highered
09.2024 - Current
- Lead and Managed teams to plan and implement project tasks, meeting timelines and exceeding expectations.
- Achieve Below CAC as per Media plan in all certification & Degree courses from IIM course.
- Generated Quality Leads from LinkedIn in control CPL as planned.
- Developed comprehensive media plans based on client objectives, target audiences, and marketing goals, ensuring alignment with overall brand strategy.
- Collaborated with cross-functional teams Marketing, Sales, to ensure alignment with organizational goals and successful project execution.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Digital Marketing Manager
Timespro
02.2023 - 09.2024
- Company Overview: Times of India Group
- Plan and execute all digital marketing, including Performance Marketing, Social Media (facebook, linkedin), affiliate marketing etc
- Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report performance of all digital marketing campaigns, and assess against goals
- Collaborate with other teams and other Affiliate vendor partners
- Salesforce Campaign Integration with paid accounts
- Campaign performance analysis via lookerstudio
- Analyzed and interpreted data from marketing campaigns to inform strategy and optimize performance
- Monitored and analyzed key performance indicators to inform ongoing marketing strategies
- Monitored and reported on marketing campaign performance and made recommendations for improvements
- Times of India Group
Sr Digital Marketing Consultant
Unyscape Infocom PVT LTD
09.2021 - 02.2023
- Digital agency Handle Client based project, Google Ads - Search ads, Display ads, Gmail ads, Remarketing Campaign, Google Editor, New Audience Campaign
- Social Media Campaign, Dynamic Re-marketing, RSA Ads, Geo Targeting, Brand Promotion through Display Social media - Facebook ads, Linkedin ads for leads generation
- Developed an online presence through social media and digital marketing, resulting to increase inquiries
- Utilized digital marketing to increase awareness of the company's products and services, increase in leads
- Managed and maintained relationships with clients, vendors, and other stakeholders
Asst Manager Digital marketing
GPA GROUP PRIVATE LIMITED
05.2018 - 09.2021
- Work on All Digital Marketing Activity (Search, Display, Re marketing, Dynamic Re-marketing, Brand Promotion through Display & Search Ads Also Work With our Digital Department for Handle Client Based Project
- Hands on experience E-commerce project
- Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns
Digital Marketing Specialist
CYBER MEDIA GROUP INC
10.2014 - 04.2018
- Create Brand Through Different Platform
- Promotion of Products with SEO/SEM/SMO Manage Search Campaign for mobile only ads, call only ads, bid adjustment, for different Ads Also having E Commerce website Experience for Gemstone and Jewelry
- Create Shopping Ads also Knowledge of Using Merchant Centre Account
- Provide creative ideas for content marketing, Engagement and update website
- Perform On page, Off page Activity for provide best Organic Result
- Analyzed website analytics to identify key trends and develop strategies to improve customer engagement
- Generated leads through email marketing campaigns that resulted increase in sales
- Utilized remarketing campaigns to increase customer acquisition and retention
Senior SEO Executive
IMMIGRATION OVERSEAS PVT. LTD
09.2013 - 10.2014
- Handled SEO Team Website analysis & Initial Technical SEO Analysis with Recommendations Finalization of Targeted Keywords/Phrases Insertion of Meta Tags (Title, Description and Keywords), Image Optimization (ALT Tags), Page Content Optimization, URL Rewriting, HTML Source Code Validation, Xml Sitemap Creation & Submission, Robot.txt File Creation & Optimization, URL Mapping, Hyperlink Link Optimization Email Marketing/Management
Education
B Tech - Computer science
Goel Institue of Tech & mgmt
04.2012
Gooogle Adword Certified -
02.2022
Digital Sales certification -
11.2018
Skills
- Social Media Management
- Google Adwords
- Digital Marketing
- Google Analytics
Certification
- Google Adword Certified, 02/01/22
- Digital Sales certification, 11/01/18
Personal Information
- Title: Digital Marketing Manager
- Date of Birth: 09/22/90
- Nationality: Indian
Timeline
Digital Marketing Manager
Veranda Highered
09.2024 - Current
Digital Marketing Manager
Timespro
02.2023 - 09.2024
Sr Digital Marketing Consultant
Unyscape Infocom PVT LTD
09.2021 - 02.2023
Asst Manager Digital marketing
GPA GROUP PRIVATE LIMITED
05.2018 - 09.2021
Digital Marketing Specialist
CYBER MEDIA GROUP INC
10.2014 - 04.2018
Senior SEO Executive
IMMIGRATION OVERSEAS PVT. LTD
09.2013 - 10.2014
Gooogle Adword Certified -
Digital Sales certification -
B Tech - Computer science
Goel Institue of Tech & mgmt
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