Abhishek Singh
Gurugram
Summary
Dynamic leader with a proven track record at Powerhouse 91, driving a 5X revenue surge through innovative strategies. Expertise in brand development and strategic planning, complemented by strong data analysis skills. Enhancing brand image and achieving significant growth while fostering cross-functional collaboration.
Overview
13
13
years of professional experience
1
1
Certification
Work History
VP of Merchandising
Powerhouse 91
01.2023 - Current
- Brand Portfolio - Azah (Women Hygiene), Slovic (Sports & Fitness), Expertomind (Elderly Care).
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products. Developed pricing strategy for brand.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Achieved a 10% increase in gross margin and a 7% rise in EBITA, concurrently reducing days of cover by 50%.
- Orchestrated a 5X revenue surge within a year through innovative strategies. Spearheaded cross-functional initiatives, yielding substantial growth.
Category Manager
Vishal Mega Mart
04.2014 - 12.2022
- Re-launched Lifestyle category business in 2014 and reported CAGR of 45% in revenue with 15% annual same store growth (2014-2022).
- Revenue, P& L, Working Capital ownership of category.
- Successfully introduced and scaled two private labels within the category, achieving a remarkable 300-fold growth within three years.
- Initiated and spearheaded the BTI (Back to India) sourcing strategy, transitioning sourcing operations from China to India.
Category Specialist
INV Home
01.2012 - 03.2014
- Envisioned and established one of India's first experience centers in Gurugram for INV Home. Increased customer base by 125%.
- Categories – Home Furnishing, Décor and Lifestyle.
- Business development with new customers and its execution.
- Identification of trends and planning ATL and BTL marketing strategy. Launching Seasonal Line for INV HOME. Working closely on Client customizations.
Education
International Immersion - Global Strategy And Leadership
INSEAD
Singapore09.2023
PGP PRO -
ISB
HyderabadDFMRM (Retail Management And Merchandising) - Retail
FDDI Business School
NoidaSkills
- P>Trend knowledge
- P>Data analysis
- P>Category development
- P>Product development
- P>Marketing and advertising
- P>Brand development
- P>Market Analysis
- P>Budgeting and Allocation
- P>P&L Management
- P>Risk mitigation
- P>Strategic planning
- P>Strategic Sourcing
- Brand development
- Sales strategy
- Inventory management
- Global sourcing
- Category management
Certification
Trend Forecasting (Artificial Intelligence) EDITED
Timeline
VP of Merchandising
Powerhouse 91
01.2023 - Current
Category Manager
Vishal Mega Mart
04.2014 - 12.2022
Category Specialist
INV Home
01.2012 - 03.2014
International Immersion - Global Strategy And Leadership
INSEAD
PGP PRO -
ISB
DFMRM (Retail Management And Merchandising) - Retail
FDDI Business School
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