Abhishek Singh
Gaziabad
Summary
E-commerce Manager with a proven track record in leading Go-to-Market (GTM) strategies for new product lines, optimizing pricing, and driving higher margins through competitor benchmarking and customer segmentation. Skilled in monitoring key e-commerce KPIs and implementing performance optimizations. Experienced in managing the full product lifecycle, from concept to launch, within the online furniture category. Strong leader of cross-functional teams, ensuring alignment and timely execution of e-commerce initiatives.
Overview
9
9
years of professional experience
Work History
Manager
Benzara E-Commerce India Pvt. Ltd
06.2022 - Current
- Led Go-to-Market (GTM) strategy planning and execution for new product lines, coordinating with cross-functional teams to ensure timely and successful launches.
- Developed pricing strategies based on competitor benchmarking, cost analysis, and customer segmentation, leading to improved margins and higher conversion rates.
- Monitored e-commerce KPIs (conversion rate, traffic, bounce rate, cart abandonment) and suggested optimizations to improve performance across digital platforms.
- Played a key role in product lifecycle management from concept to launch — including vendor coordination, feature prioritization, and market testing — within the online furniture category.
- Leading a team of 7 members across analytics, product, and operations, ensuring alignment on goals, task ownership, and timely execution of e-commerce initiatives.
Assistant Manager
Benzara E-Commerce India Pvt Ltd
06.2019 - 06.2022
- Lead comprehensive market research initiatives to uncover growth opportunities and develop pricing strategies, resulting in increased revenue and profitability.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- New product development: Spearheaded new product development and conducted comprehensive market research to introduce products in the US from Canada, China, Vietnam, and India.
- Collaborated with the marketing department to develop and implement creative promotional strategies, driving a 20% increase in seasonal sales.
Research Analyst
Benzara E-Commerce India Pvt Ltd
06.2017 - 06.2019
- Analyzed large volume of data to identify patterns, trends and correlations.
- Participated in data mining activities to uncover insights from various sources.
- Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
- Analyzed statistical data using both modern and traditional methods.
Digital Marketing Executive
Kazo Fashion Pvt. Ltd
10.2016 - 05.2017
- Managed social media platforms, including Facebook, Instagram, and X. Worked on off-page SEO.
- Manual monitoring of AdWords campaigns.
- Utilized analytics tools to monitor and report on campaign performance, adjusting strategies as needed to achieve objectives.
- Monitored competitors' activities to stay ahead in the market.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
Education
MBA - Marketing and Operations
IILM Graduate School of Management
Greater Noida01.2017
Digital Marketing -
FANSHAWE COLLEGE
LONDON, ONTARIO08.2015
BA - Arts
University of Allahabad
Prayagraj01.2014
Skills
- Go-to-Market (GTM) Strategy & Execution
- Pricing Strategy Development
- E-commerce Performance Optimization
- Product Lifecycle Management
- Cross-Functional Team Leadership
- Research Tools( Helium 10,Jungle Scout & sync central)
- Microsoft Excel
- Power BI
Accomplishments
- Star Performer, Received 5 times star performer employee appreciation in Benzara.
- Appreciation Letter, Received 2 appreciation letters from Kazo Fashion for outstanding work.
- Employee of the month, Received 3 times Employee of the month title in Benzara.
Projects
Branding and Promotion (Harvest Moon Cafe, CA, USA), 06/01/15, 08/01/15, PPC campaign. Bidding Budgeting Strategy. Campaign optimization., Google Analytics- Traffic Analysis, Marketing Funnels Analysis. Online Marketing (Right Warehousing Solutions), 03/01/18, 12/01/18, E-Mail Marketing., Promotion through Facebook, Twitter, LinkedIn, Instagram and Tumblr., Started promotion through Pinterest.
Timeline
Manager
Benzara E-Commerce India Pvt. Ltd
06.2022 - Current
Assistant Manager
Benzara E-Commerce India Pvt Ltd
06.2019 - 06.2022
Research Analyst
Benzara E-Commerce India Pvt Ltd
06.2017 - 06.2019
Digital Marketing Executive
Kazo Fashion Pvt. Ltd
10.2016 - 05.2017
Digital Marketing -
FANSHAWE COLLEGE
MBA - Marketing and Operations
IILM Graduate School of Management
BA - Arts
University of Allahabad
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