Abhishek Singh
Sales, Marketing & Business Development Professional
Noida
Summary
Energetic business development professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. Experienced with product development, management and development of new business opportunities.
Seasoned management professional successful at establishing excellent working relationships with customers, employees, vendors and contractors.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
5
5
Certificates
Work History
Business Operations Manager
Reliance Retail Limited
Pune
12.2022 - Current
- Conducting Marketing events and activities for Mall
- Accountable for the financial success of the mall. This includes managing budgets, controlling expenses, and implementing strategies to increase revenue.
- Negotiating and managing leases with tenants to maximize rental income.
- Currently handling more then 15 Cr. Of revenue annually
- Successfully managed day-to-day operations, ensuring a seamless and enjoyable shopping experience for visitors.
- Implemented strategic leasing initiatives, resulting in a 100% occupancy rates.
- Cultivated and nurtured strong relationships with existing tenants, addressing concerns promptly and ensuring tenant satisfaction.
- Developed and executed marketing strategies to attract new tenants and enhance the mall's brand visibility.
City Head E Commerce Sales
Berger Paints India Limited
Pune
12.2021 - 11.2022
- Launch of E Commerce sales business into Pune for Berger Paints
- Coach, mentor and develop a team of 8 sales representatives
- Execute operational and sales techniques while extending outstanding services to clients
- Responsible for online activities, sales and assigned leads to sales team.
- Turn leads from sources like, third party business partner, social media platform and web, into on boarded and transacting clients.
- Creating and monitoring monthly goals of sales and onboarding
- Educating and training clients over usage of mobile APP to smooth en their business and increasing our numbers
Senior Sales Officer
Berger Paints India Limited
Lucknow
03.2019 - 11.2021
- Achieved sales figures and grew by 15% in overall territory by skillfully managing relationships and proactive sales approaches.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Achieved yearly sales goals of Rs 26 Cr and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
- Devised sales strategies to increase points of distribution, shelf space, product positioning, consumer awareness, trial, conversion and user acquisition.
Territory Sales Officer
Hindustan Unilever Limited
Saharanpur
07.2017 - 02.2019
- Handling General Trade distributors and salesman team in assigned territory, managed monthly business of 2.5 cr
- Getting timely and targeted billing done of distributor's (Primary target executions)
- Getting proper distribution of stock in the defined area
- This will help in achieving the secondary targets.
- Proper briefing of company's policies, targets, schemes, new launches and all information those need to be downloaded, to distributor and salesmanMonitoring and achieving daily assortment or line targets and sales figures
- Monitoring distributor's profitability.
- Monitoring billed and non billed outlets so as to maintain and increase coverage
- Channel specific outlet identification and Ensuring target deliverable.
Assistant Manager
Walmart India Private Limited
Lucknow
01.2015 - 06.2017
- Taking care of HoReCa and Institutional Business and Achieving assigned targets, monthly business of 50 lakhs
- Streamlined operations and prioritized tasks, allowing to increase revenue by 15%
- Loyalty specific input customization and Ensuring program deliverable.
- Handling Top Premium key accounts of Distribution Area.
- Sell out solution implementation and Program coordination for achieving feeder markets.
- Planning & implementing marketing activities across all online & offline channels.
- Bill cut and line cut Management and well alignment with company policies and schemes from time to time.
- Action plans for capturing market share and Information Management.
- Helping the Branch on customer identification and enrollment.
- Liaising with strategic partners, internal stakeholders and key customers.
Team Leader, Membership & Marketing
Walmart India Private Limited
Lucknow
10.2012 - 12.2014
- Maintaining footfall of the store
- Accountable for increasing Buying members for the store
- Managing team of Tele callers and market associates driving buying members walk in
- Responsible for maintaining member compliance documents
- Conduct in store marketing activities for customer engagement
- Addressing member complaints and providing them appropriate solution by co ordinating with responsible stake holder
Assistant Store Manager
Airplaza Retail Holdings Private Limited
Varanasi
07.2010 - 09.2012
- Working as part of a busy retail sales team involved in annual & quarterly tactical planning, scheduling & also delivery across multiple media.
- Responsible for ensuring that store's promotional activity is targeted, effective in attracting potential customers.
- Achieving monthly sales target of 75 lacs with balanced division wise performance.
- Increasing footfall of store and increasing conversion ratio.
- Pilferage control and adhering to best retail standards.
- Ensuring satisfactory profit margins and build a healthy P&L.
Education
MBA - Marketing
Uttar Pradesh Technical University
Ghaziabad 08.2008 - 05.2010
Bachelor Of Science -
Lucknow University
Lucknow 07.2004 - 05.2007
Timeline
Business Operations Manager
Reliance Retail Limited
12.2022 - Current
City Head E Commerce Sales
Berger Paints India Limited
12.2021 - 11.2022
Senior Sales Officer
Berger Paints India Limited
03.2019 - 11.2021
Territory Sales Officer
Hindustan Unilever Limited
07.2017 - 02.2019
Assistant Manager
Walmart India Private Limited
01.2015 - 06.2017
Team Leader, Membership & Marketing
Walmart India Private Limited
10.2012 - 12.2014
Assistant Store Manager
Airplaza Retail Holdings Private Limited
07.2010 - 09.2012
MBA - Marketing
Uttar Pradesh Technical University
08.2008 - 05.2010
Bachelor Of Science -
Lucknow University
07.2004 - 05.2007
Skills
Languages
HINDI, ENGLISH
Interests
Learning and trying new constructive things
Certification
Executive Post Graduate Certification in Business Analysis & Product Management From iHUB DivyaSampark, Indian Institute of Technology Roorkee
Additional Information
Data Driven Performance Analysis (YouTube Channel Case
Project Overview: The project involved processing large datasets from YouTube s API, creating interactive
visualizations, and deriving actionable insights for content creators and marketers to optimize their strategies
and improve audience engagement.
• Key technologies : Data analysis, ETL processes, Excel, Power BI, Power Query, DAX
• Developed a comprehensive Power BI dashboard to analyze key performance metrics and user engagement,
leading to enhanced content strategy recommendations.
• Utilized YouTube API data and Excel for initial data exploration; employed Microsoft Power BI for data
visualization, Power Query for data transformation, and DAX for measure creation.
• Created interactive visualizations, including correlation analyses, time based tren d charts, and geographical
distributions.
• Extracted insights from large datasets to inform content strategy and improve audience engagement.
Sales Analytics and Business Intelligence Dashboard AXON Automobile , Car Retailer
Project Overview: Developed a comprehensive Sales Analytics Dashboard for Axon Automobile, a small classic
car retailer . The project aimed to address challenges in mana ging and understanding sales data, providing
real time insights to improve decision making processes for both the sales team and management
• Key technologies: SQL Database, Microsoft Power BI, Power Query, DAX, Excel
• Developed a Sales Analytics Dashboard for Axon Automobile, addressing challenges in managing and
understanding sales data.
• Utilized SQ L Database for data extraction and management, Microsoft Power BI for visualization and
analysis, and Power Query for data transformation.
• Analyzed sales, product, order, customer, and payment data, creating key performance metrics with DAX.
• Revamped the company's sales data management approach, providing real time insights for informed
decision making.
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