Abhishek Srivastava

• Growth and P&L of the Category
• Launched Kids Wear, trending at 30 Cr in net revenue from first year of launch
• Managing Design, Buying, Product, Sourcing functions
• Ensuring Expansion and Growth for Distribution and SIS
• Developing product proposition, annual business plan (portfolio and revenue strategy) and execution across different revenue channels- D2C, Marketplaces, Offline Retail and SIS
• Product portfolio management and development of new ranges in line with brand strategy
• Driving Marketing Strategy and category development
• Responsible for brand experience across all touch points by development and execution of awareness and conversion campaigns for the product portfolio
• Analysis and Optimization of website performance on key metrics
• Returns Optimization and Inventory management
• Identified opportunities to improve business process flows and productivity.

• Managing Buying, Sourcing, Design and Planning functions.
• Range Planning and Assortment plan in line with brand strategy.
• Manage product development process from Concept, Design.
• Work closely with Sales, Operations, Marketing, Finance and Supply Chain teams to deliver top-line, bottom line and customer experience metrics.
• Understand consumer segments, behavior, latent needs, value propositions through qualitative and quantitative research to identify and fill product gaps.
• Develop product pricing and positioning strategies.
• Prioritized roadmap in order to achieve product goals and metrics.
• Define and drive category growth by moderating various revenue levers.

• Launched 4-14 years Kids
• Manage Overall P&L of the Brand
• Plan and finalize the sales, margin and inventory for the Brand
• Merchandise Buying Outline as per brand strategy and target consumer
• Selection of Design and Actual Buy Process
• Optimization of Vendors, Cost Negotiation.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Ensure that the merchandise is commercially viable and meets the business objectives of revenues & profit
• Ensure product/ pricing and promotional architecture is positioned appropriately within portfolio and versus key competitors
• Assortment planning and allocation that optimizes inventory levels & provides the most relevant merchandise
• To ensure that the margins are maximized through effective inventory management, Negotiations with vendors based on actual performance
• Analyze variances caused by changing business dynamics & revisit strategy
• Collaborate with Marketing for drawing up Brand Marketing strategy to deliver business goals
• Analyze competitors and market trends, develop consumer insights and implement them in developing brand communications
• Team Management:
• Provide leadership, direction and support to the team to meet the business objectives
• Managing Buying, Sourcing, and Design functions.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.

• Handling Buying and Merchandising for Ginger, Women’s Western Wear Private Label Brand with a turnover of 150 Crs
• Manage product development process from Concept, Design
• Understanding and identifying market requirements and need gaps of young Women’s western wear
• Market awareness and competition analysis on pricing and product strategies
• Collaborating with Sourcing and Quality teams to ensure deliverance of right product at right price on time
• Responsible for Annual Sales budget achievement, Annual Margin % achievement
• Plan and finalize the sales, margin and inventory for the Brand
• Responsible for category mix, price mix, size mix and option mix
• Space Planning for Optimum efficiency.
• Promoted superior customer experiences by leveraging understanding of color, trends, styles, benefits and product value perception.
• Made valuable contributions to planning of promotions, pricing and inventory levels, enhancing inventory flow, revenue, and profits.

• Handling Kids Wear Business with revenue of 250 Crores across Channels

Budgeting, Assortment plan and Business Analytics

• Responsible for Annual Sales budget achievement, Annual Margin % achievement
• Plan and finalize the sales, margin and inventory for the Brand
• Responsible for category mix, price mix, size mix and option mix
• Review sales performance for necessary action
• In-season promotional plan & EOSS markdown plans
• Sell thru achievement and Productivity analysis of the season for corrections
• Interface with Retail Operations, Warehouse and Finance function for periodic performance review

Buying & Merchandising

• Range Architecture/Option Plan for the season
• Gross Margin Target achievement by ensuring Multiple Targets are in line with the plan
• Deliver the buying strategy for business across sales, margin and freshness
• Final Range Selection for the Brand
• Space Planning for Optimum efficiency

Inventory Management

• Create & Manage OTB’s
• Ensure timely delivery and availability of stocks at the store, warehouse and manage stock norms
• Forecast and plan inventory for core lines to ensure adequate stock at any point of time

• Handling the Kids Wear brand portfolio for AJIO and responsible for overall P&L of the category, Business
• Development, Selection of Brand Portfolio, Marketing & Promotions, Competitive Analysis, Content management
• Building relationship with National brands, Range Selection to develop National Brands Business and Private Label for AJIO

External Brands

• Building a comprehensive range for a select age group of kids wear that fits in line with the AJIO Strategy
• Range selection from the brand offering, getting exclusive range developed from the brands, building a proper assortment in accordance with the seasonality, consumer buying pattern/behavior & Sale Trends
• Negotiation of financial terms with Brands and Agreement Closures with effective TOT
• Renegotiation of Terms with Brands for Improving Gross Margins and Profitability
• Ensure effective merchandise mix, open-to-Buy, and assortment plan
• Evaluate sales trends and incorporate learnings for the subsequent seasons
• Co-ordination with other teams including Finance, Catalogue, Marketing and Supply Chain in order to achieve business goals

Private Label

• Manage complete product development process from Concept, Design
• Understanding and identifying market requirements and need gaps of Kids wear
• Market awareness and competition analysis on pricing and product strategies
• Collaborating with Sourcing and Quality teams to ensure deliverance of right product at right price on time
• Omni Channel
• Trends Stores-Assortment, Allocation, Replenishments
• Space Planning and VM Guidelines for optimum productivity in Trends Stores.
• Mitigated business risk and improved customer lead times through thoughtful supplier network design.

• OTB and Buy plan for the Brand
• Develop Range Plan for the season
• Analyze multiple seasons of historical performance to establish trends and opportunities
• Responsible for product selection and assortment decisions
• Evaluate, analyze and report on product and assortment matrix at store and brand level
• Develop range preview material for the store and VM team for each launch of the product/season.

• OTB and Buy plan for the Category
• Maintaining Merchandise Assortment Plan based on Open to Buy
• Maintain inventory levels and minimize markdowns
• Analyze sales trends to develop the range brief

• Assortment Planning and in season stock allocation for Menswear.
• In season Discount and EOSS Discount Working.
• Benchmarking styling and pricing by doing seasonal market survey.