Abhishek Udhayanan
Chennai
Summary
Experienced marketing professional with a decade of expertise in event management, brand strategy, and consumer engagement. Proven track record in driving sales, enhancing brand visibility, and managing large-scale events. Skilled in building strategic marketing campaigns, managing cross-functional teams, and optimizing vendor partnerships to achieve business objectives & execution excellence
Overview
11
11
years of professional experience
Work History
TERRITORY MARKETING MANAGER
PERNOD RICARD INDIA PVT LTD
Chennai
10.2022 - Current
- Developed and executed a regional marketing strategy aligned with share and volume objectives, driving a 15% increase in market share in 2023.
- Managed field marketing budget, optimizing utilization and reducing spend inefficiencies by 10% through strategic allocation and course correction.
- Implemented effective merchandising strategies across 3 major product lines, increasing visibility by 20% in key markets.
- Coordinated with sales teams to drive consumer promotions, resulting in a 12% boost in sales through enhanced activation campaigns.
- Developed relationships with vendors, securing competitive rates for signage and merchandising equipment, leading to a 5% cost reduction.
- Successfully managed high-profile events with key accounts, aligning with brand standards, and enhancing consumer engagement.
- Monitored performance through benchmark development, achieving a 90% execution rate on marketing campaigns.
- Liaised with the brand team on projects to ensure smooth execution of national brand strategies.
CULTURE & MARKETING MANAGER
IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.
Chennai
01.2020 - 06.2022
- Curated over 100 events, leading to a 25% increase in sales and a 30% rise in footfall at Mount Road Social.
- Developed and executed online and offline marketing strategies during the pandemic, maintaining a 20% engagement rate across digital platforms.
- Established and managed key brand partnerships, delivering a 15% increase in cross-promotional revenue.
- Spearheaded artist bookings, securing over 50 artists, with a focus on trending cultural and entertainment trends.
MARKETING EXECUTIVE
THE ASCOTT LIMITED
Chennai
04.2019 - 01.2020
- Spearheaded marketing events to boost property footfalls and elevate brand awareness.
- Managed the brand’s social media platforms, curating content to build audience engagement.
- Organized roadshows to promote the property and reward programs, increasing customer loyalty.
- Collaborated with graphic designers and vendors to ensure seamless execution of marketing deliverables.
EVENT CO-ORDINATOR
GO MADRAS ELECTRONIC MUSIC FESTIVAL
Chennai
05.2016 - 10.2019
- Successfully planned and executed the Go Madras Electronic Music Festival, booking domestic and international artists while negotiating fees and managing contracts.
- Secured sponsorships and managed marketing deliverables for the event.
- Oversaw logistics, artist relations, and vendor coordination, ensuring a smooth event experience.
- Directed on-ground and online promotional campaigns, enhancing event visibility.
PROGRAMME MANAGER
RECIPROCITY FOUNDATION
Chennai
11.2017 - 01.2019
- Managed the execution and planning of the Reciprocity Fest, collaborating with partners like Teach for India for interactive workshops and activities.
- Organized eco-awareness campaigns, including the “Save the Adyar River Today” (START) campaign, driving public participation and environmental conservation efforts.
SOCIAL MEDIA MANAGER
WHISTLE URBAN SPORTS
Chennai
07.2018 - 12.2018
- Led social media marketing and campaign management for tournaments and workshops, growing the platform’s online presence.
- Created content, designed graphics, and handled event photography to boost engagement.
MANAGER AND SOCIAL MEDIA MANAGER
HOTEL FOR DOGS
Chennai
01.2016 - 10.2016
- Managed daily operations of the facility, delivering top-notch service to clients and their pets.
- Curated engaging events for customers, fostering a sense of community and loyalty.
- Led social media management and content creation, including photography, to promote the facility.
CLIENT SERVICING & EXECUTION
NITHYA & CO
Chennai
01.2015 - 01.2016
- andled key client accounts, ensuring consistent communication and updates on project progress.
- Managed project timelines and deliverables, ensuring all deadlines were met efficiently.
CO-FOUNDER AND ARTIST LIAISONS
MUSYNC
Chennai
12.2014 - 12.2015
- Organized international artist bookings and tours, fostering strong relationships with artists and venues.
- Managed artist liaisons and tour logistics, ensuring a seamless experience.
- Oversaw partnerships with promoters across India to ensure successful and profitable events.
- Spearheaded the creation and execution of region-specific marketing strategies.
EVENT CO-ORDINATOR
INDIEARTH
Chennai
06.2013 - 12.2014
- Orchestrated the Covelong Point Classic Surf and Music Festival attracting 5,500+ attendees annually.
- Managed vendor and production teams to ensure seamless event execution.
- curated on ground activities and entertainment touchpoints for attendees of the festival to have a unique experience.
Education
B.SC. - VISUAL COMMUNICATION
MADRAS CHRISTIAN COLLEGE
01.2013
INDIAN SCHOOL CERTIFICATE -
KRISHNAMURTHY FOUNDATION OF INDIA
01.2010
Skills
- Event Conceptualization & Management
- Conceptualization & Executing Marketing Strategies
- Social Media Marketing
- Client Management
- Project Management
- Photography
- Budgeting and Allocation
- Partnership Marketing
- Marketing campaign management
- Vendor Relations
- Brand-building strategies
- Microsoft Suite
Timeline
TERRITORY MARKETING MANAGER
PERNOD RICARD INDIA PVT LTD
10.2022 - Current
CULTURE & MARKETING MANAGER
IMPRESARIO ENTERTAINMENT & HOSPITALITY PVT. LTD.
01.2020 - 06.2022
MARKETING EXECUTIVE
THE ASCOTT LIMITED
04.2019 - 01.2020
SOCIAL MEDIA MANAGER
WHISTLE URBAN SPORTS
07.2018 - 12.2018
PROGRAMME MANAGER
RECIPROCITY FOUNDATION
11.2017 - 01.2019
EVENT CO-ORDINATOR
GO MADRAS ELECTRONIC MUSIC FESTIVAL
05.2016 - 10.2019
MANAGER AND SOCIAL MEDIA MANAGER
HOTEL FOR DOGS
01.2016 - 10.2016
CLIENT SERVICING & EXECUTION
NITHYA & CO
01.2015 - 01.2016
CO-FOUNDER AND ARTIST LIAISONS
MUSYNC
12.2014 - 12.2015
EVENT CO-ORDINATOR
INDIEARTH
06.2013 - 12.2014
B.SC. - VISUAL COMMUNICATION
MADRAS CHRISTIAN COLLEGE
INDIAN SCHOOL CERTIFICATE -
KRISHNAMURTHY FOUNDATION OF INDIA
Similar Profiles
ANUSUYA DOWERAH CHOPRAANUSUYA DOWERAH CHOPRA
Zone Sales Development Manager at Pernod Ricard India Pvt LtdZone Sales Development Manager at Pernod Ricard India Pvt Ltd
Sidhant DasSidhant Das
Supply Chain Executive at Pernod Ricard India Pvt LtdSupply Chain Executive at Pernod Ricard India Pvt Ltd
PRADEEP CHOURASIAPRADEEP CHOURASIA
Business Unit Head at Pernod Ricard India Pvt LtdBusiness Unit Head at Pernod Ricard India Pvt Ltd