ABHISHEK VIDYABHANU
People Services And Marketing
Mumbai
Summary
Organized and dependable professional, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Experience across multiple domains including People Services, Digitization, New car Sales management, Used cars management, Fleet management, Sales Strategy, Customer Centricity.
Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
8
8
years of post-secondary education
Work History
AGM - HR & People Services
SKODA AUTO Volkswagen India Pvt. Ltd.
Pune
07.2022 - Current
- Mobility, Revenue & Projects
- Managing fleet operations and Bus Transport
- Revenue generation through Used car Sales and Projects on External Attractiveness, Great Place to work
- Paid attention to detail while completing assignments.
- Worked well in a team setting, providing support and guidance.
- Proven ability to develop and implement creative solutions to complex problems.
- Skilled at working independently and collaboratively in a team environment.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Demonstrated respect, friendliness and willingness to help wherever needed.
HEAD – Sales Planning
SKODA AUTO India
Mumbai
07.2021 - 06.2022
- Sales Planning
- Budget planning for Sales scheme
- Market activation for Sales enhancement
- Led the vehicle sales forecast along-with product and plant planning team
Head - Corporate Sales and Used Cars
SKODA AUTO India
Mumbai
11.2019 - 06.2021
- Startup from a Greenfield project for 2 verticals – Corporate Sales and Used cars.
- Christened the brand “Certified Pre-Owned” and established a new business vertical for Used cars
- Create Identity – Certified Pre-owned, the used car strategic business unit for SKODA AUTO India
- Certified Pre-Owned Policy – develop and publish a complete Policy and Strategy bulletin of Certified Pre-Owned which serves as an in depth guideline to the dealership and CPO team on Standards of Operations as well as Payouts.
- Designed and developed exclusive standalone showroom for “Certified Pre-Owned” – advance model for evolved dealerships
- Developed showroom concept of “Shop-in-Shop” for “Certified Pre-Owned” – Low cost and High Impact solution – 120 Locations developed.
- Corporate Sales Dossier created for ease of understanding and implementation at dealership
- Training modules created and delivered for Corporate Sales and Used cars across all dealerships
- Exchange penetration target of 20% achieved within 1st year of operations
- Corporate Sales target of 30% penetration achieved within 1st year of operations
National Manager - Audi Approved Plus
Audi India
Mumbai
02.2017 - 11.2019
- Developed and implemented comprehensive sales plan to achieve designated group sales objectives consistent with overall company short- and long-term objectives.
- Brand establishment of Audi Approved plus in Indian market
- Create Identity – Audi Approved plus, the used car strategic business unit for Audi India
- Digitalization of Audi Approved plus by introducing new digital tools for evaluation of cars, effective management of data and strong review mechanism - internal as well as for dealers
- Introduction of Structured Finance schemes - first time in Used cars – for strong and faster retail.
- Matrix model for exchange and schemes to enhance penetration of exchange business in new car sales
- Develop Customer for Life Culture – procuring customer cars and retaining them in Audi family through Exchange
- Establishing enhanced Residual value of Audi cars in India
- Market Development and Customer relationship management by periodically carrying out Customer Experiential events
- Financiers - Working with Financiers to device new financial products and schemes for new car sales
- Residual value enhancement program – Launched the program “Audi Choice” – unique Buyback program to enhance the RV of Audi cars
- Create and customize Dealer Management Software to support new car business, CRM, Exchange business, Claim settlement through system etc
- Update on Competition Strategy
- Special Projects: Eg GST implementation, Customer for Life (CJ360) project, Audi Approved plus & IT systems development + Retail Finance, Job involves,
- Build Network of Digital Portals (for ease of liquidation) - tie ups with online portals for faster retail cycle of pre-owned cars
- Training – Content development, conducting training and formalizing a certification path for used car sales team
- Strong pipeline for new cars – Catch them Young approach for pre-owned cars
- BTL and ATL Activations – Designing new and innovative POS material for effective promotion of Audi Approved plus
Regional Sales Manager - West India
AUDI INDIA
Mumbai
06.2013 - 02.2017
- Consistently achieved the Volume Targets
- Established Dealer Profitability
- Strong Team Management across the board from DP/CEO to front line sales team
- Pursuing Customer for Life Culture amongst the team members
- Market Development and Customer relationship management by periodically carrying out Customer Experiential events like Q Drive, A Weekender, Quattro cup etc
- Imparting the timely Training to the Dealers Sales Consultants, so as to keep them updated, apart from the training given by Central training team.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Finalized sales contracts with high-value customers.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
Zonal Incharge - West India
TOYOTA KIRLOSKAR MOTORS PVT. LTD
Mumbai
04.2010 - 06.2013
- Sales Target achievement and Channel Sales management
- Imbibing the Toyota Way Culture into the Dealerships through specialized tools such as SGA (Small Group Activity) implementation, EC (Enquiry Conversion) -50, EC-50 Performance Plus, DESI (Dealer Evaluation Standard India) Implementation and Evaluation, Process Improvement using SPM and CTDMS
- Kaizen on all prevailing practices through Micro Monitoring and Evaluation
- Overall Dealership Management and Sales volume achievement
- Resolving every “Problem” identified as a “Golden Egg”
Sales Strategy and Sales in West India
MAHINDRA AND MAHINDRA LTD
Mumbai
03.2007 - 04.2010
- Designing the National Sales Strategy for Auto division
- National Launch Manager for Key products - Xylo and Gio.
- Chief for product launch with a reporting team of 6 members across India
- Monitoring launch of other new products as an integral part of Cross Functional Teams
- Preparation for Board Meeting presentations and all Monthly / Quarterly/ Annual review presentations with Management and MD
- Co-ordination for effective planning of all Dealer Meets and Dealer Awards functions
- Driving a New project – Agility with Discipline (AWD) for Sales team across the country
- Review of Sales with all regional teams and Regional Managers
- Sales Target achievement and Channel Sales Management
Manager
TATA MOTORS LTD
Aurangabad
01.2006 - 03.2008
- Sales Target achievement
- Channel Sales management
- Onboarded new employees with training and new hire documentation.
- Developed and maintained relationships with customers and suppliers through account development.
- Cross-trained existing employees to maximize team agility and performance.
- Improved marketing to attract new customers and promote business.
Regional Sales Incharge - West India
FORCE MOTORS LTD
Nagpur
05.2005 - 12.2005
- Sales target achievement
- Channel Sales management
- Building strong customer centric culture
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Product and Brand Executive
FORCE MOTORS LTD
Pune
05.2004 - 05.2005
- Product management
- Product workshops to collect customer and market feedback
- Pricing of the products for the new products to be introduced and renewal of prices of existing products as per market condition
- Data management to assess market share and customer feedback for products
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Developed creative presentations, trend reports and product data sheets.
Education
MBA - Marketing
Institute Of Management Development And Research (IMDR)
Pune 04.2002 - 04.2004
Bachelor of Engineering - Mechanical Engineering
G.H. Raisoni College of Engineering, NagpurUniversity
Nagpur 04.1997 - 04.2001
12th - Science
St. Francis De Sales College, State Board
Nagpur 05.1995 - 04.1997
S.S.C - undefined
St. Francis De Sales High School, Maharashtra State Board
Skills
Customer centricity
Accomplishments
- ACL (Assessment center for Leadership competence) completed
- BLQ (Basic Leadership Qualification)
- German Language - A1 certification from Max Mueller
Additional Information
- PERSONAL INFORMATION:
Timeline
AGM - HR & People Services
SKODA AUTO Volkswagen India Pvt. Ltd.
07.2022 - Current
HEAD – Sales Planning
SKODA AUTO India
07.2021 - 06.2022
Head - Corporate Sales and Used Cars
SKODA AUTO India
11.2019 - 06.2021
National Manager - Audi Approved Plus
Audi India
02.2017 - 11.2019
Regional Sales Manager - West India
AUDI INDIA
06.2013 - 02.2017
Zonal Incharge - West India
TOYOTA KIRLOSKAR MOTORS PVT. LTD
04.2010 - 06.2013
Sales Strategy and Sales in West India
MAHINDRA AND MAHINDRA LTD
03.2007 - 04.2010
Manager
TATA MOTORS LTD
01.2006 - 03.2008
Regional Sales Incharge - West India
FORCE MOTORS LTD
05.2005 - 12.2005
Product and Brand Executive
FORCE MOTORS LTD
05.2004 - 05.2005
MBA - Marketing
Institute Of Management Development And Research (IMDR)
04.2002 - 04.2004
Bachelor of Engineering - Mechanical Engineering
G.H. Raisoni College of Engineering, NagpurUniversity
04.1997 - 04.2001
12th - Science
St. Francis De Sales College, State Board
05.1995 - 04.1997
S.S.C - undefined
St. Francis De Sales High School, Maharashtra State Board
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