Abhishek Vyas
Product Planning and Strategy Manager
New Delhi
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
2010
2010
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Product Planning & Development
Maruti Suzuki
04.2022 - Current
- Preparing Product Concept- Identifying white space/need identification across segment
- Future volume estimation for industry, segment and competition
- Analyzing new Technology and feature for introduction in upcoming models/products
- Planning and execution of Market research for existing new product/technology/segment
- Understanding existing and intenders through Customers profiling and segmentation at demographic level
- Product development planning & approval as per product life cycle and stages
- Preparing Pricing strategy and proposal for management approval
- Tracking current and future competition product and Market Intelligence and preparing reports for senior management
- Coordination with Engineering, Production & Brand Teams for seamless execution of running projects
- Participation in quality checks (Static/Dynamic) & tests of products at multiple stages of product development
- Optimized resource allocation through rigorous budget management and cost control measures.
- Mentored junior team members, providing guidance on best practices and professional development opportunities.
- Led cross-functional teams to successfully execute high-impact projects, improving company performance.
- Implemented data-driven decision-making processes to improve accuracy in forecasting and planning efforts.
- Achieved strategic business growth by identifying market opportunities and implementing new initiatives.
- Presented regular progress updates to senior leadership, facilitating informed decision-making regarding resource allocation and strategic direction setting.
- Identified potential risks and developed mitigation plans, minimizing negative impacts on project timelines or budgets while maximizing overall success rates of initiatives undertaken.
- Streamlined internal processes for increased efficiency, reducing overall operational costs.
- Played an instrumental role in driving company-wide culture shift towards embracing innovation and adaptability, ultimately resulting in a more agile organization better equipped to respond effectively to ever-changing market dynamics as they arise.
Customer Retention & Loyalty Mgr.
Maruti Suzuki
11.2016 - 04.2022
- Crafted the contours of Consumer loyalty Program based on corporate objective, customer journey and current pain points to achieve higher reach and engagement by customers
- Conceptualization to Execution in transforming the traditional card based program to digital card less program
- Responsible for strategically creating benefit ecosystem and other Elements of program
- Liaised with various departments and stakeholders like IT, training, finance, Sales and other line of businesses to carry out all operations around program
- Robust and agile governance way to check the efficacy of all development and enhancements in program in given time lines
- Periodic analysis on data to identify new business opportunities with up-sale and cross-sales and to analyze required enhancements in current process at operational and functional level
- Vendor and Agency management to ensure quality at all levels of function
- Training and development of Dealer loyalty program managers to achieve field KPI
- Periodic performance review and incentivization scheme to motivate dealer partners to support in overall loyalty business
- Collaborated with cross-functional teams to align loyalty initiatives with broader organizational goals.
- Developed comprehensive training materials to support staff in delivering exceptional customer service.
- Coordinated special events and exclusive experiences to foster deeper connections between customers and the brand.
- Improved member retention rates by regularly assessing feedback and making data-driven adjustments to offerings as needed.
Customer Marketing & Trade Mgmt.
GSK CH
01.2012 - 10.2016
- Managed Trade marketing budget efficiently & ensured ROI on the BTL & campaign activities
- Executed trade promotions and rolling out impactful in-store campaigns in collaboration with sales teams
- Handling & Driving N to N Dealer loyalty program to ensure growth in focus brands & markets
- Organizing Loyalty Dealer Meets to enhance program awareness and boost the dealer participation to support overall business growth
- Efficiently handled Channel distributors and sales team in Hyderabad- Telangana region and Western UP
- Effectively appointed new distributors in new territories to capture the untapped business opportunities
- Created highly motivated sales and merchandising executive team
- Drove business profitability of dealer partners in line with organization's business KPIs
Territory Sales Manager (Nutrition)
Nestle India ltd.
02.2010 - 01.2012
- Managed the marketing of Infant Nutrition Products to drive the volumes in the Healthcare industry
- Executed meets and events around the product awareness
- Successfully converted OTC share to 80% against competition
Education
MBA -
Indus Business Academy
BSc. - Maas Communication
Lachoo Memorial College
Skills
- Product Planning & Development
- Pricing & Profitability
- Loyalty Program Management
- Project Management
- Campaign Management
- Market Research
- Teamwork and collaboration
- Problem-solving
- Team management
- Flexible and adaptable
- Calm under pressure
Certification
Digital Media & Marketing Course, Udemy, Helped in handling social campaign related specifically to loyalty program
Accomplishments
- Successful completion of Pricing & Feature related project for products in my portfolio helped in timely development of prototype and production plan and stages.
- Timely Execution of market research for product related decisions and report presented with conclusive summary to management.
- Achieved & maintained the sustainable profitability in product pricing for existing line up.
- Achieved the all India new enrollment penetration >75% which helped in overall loyalty business revenue grew by 20% in 2021-22.
- Through targeted campaigns and on ground activities. Redemption rate increased from 32% to 45%.
- Due to digital transformation, interventions and integration, Total loyalty transacting customers increased to 2X.
- Achieved Reach, CTR, ER, Impressions and other engagement KPIs better than the industry benchmarks for social media campaigns.
- With right website revamping and enhancement, overall loyalty webpage visits increased to 43%.
- With 360 degree campaign around loyalty app, App downloads grown by 65%.
- Due to loyalty intervention Service business increased by 4%-5% and Insurance renewals increased 2%-3%.
- Achieved successful new car referral of 6000 per month, contributing to 5% of overall car sales.
Timeline
Product Planning & Development
Maruti Suzuki
04.2022 - Current
Customer Retention & Loyalty Mgr.
Maruti Suzuki
11.2016 - 04.2022
Customer Marketing & Trade Mgmt.
GSK CH
01.2012 - 10.2016
Territory Sales Manager (Nutrition)
Nestle India ltd.
02.2010 - 01.2012
BSc. - Maas Communication
Lachoo Memorial College
MBA -
Indus Business Academy
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