Abhishek Chandrakant Bankar
Mumbai
Summary
Dynamic Business Strategy and Marketing professional with expertise in real estate campaigns, digital marketing, and AI-driven sales optimization. Proven track record in strategic marketing, budget management, data-driven decision-making, and stakeholder engagement. Skilled at enhancing lead generation, brand positioning, and campaign performance while continuously learning and applying innovative strategies for measurable growth in a goal-oriented, collaborative environment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Assistant Manager
Anarock Property Consultant
Mumbai
05.2024 - Current
- Strategic Marketing & Execution – Developed and led integrated marketing strategies to drive brand awareness and engagement across diverse real estate projects, aligning with business objectives.
- Budget Management – Managed marketing budgets with 100% adherence, optimizing allocation to maximize ROI across digital and traditional channels.
- Digital Marketing Expertise – Enhanced lead generation through targeted SEO, SEM, social media, and email campaigns, resulting in increased traffic and qualified leads.
- Brand Positioning & Development – Crafted impactful brand campaigns, successfully positioning multiple projects to meet market demand and elevate brand perception.
- Event & Activation Management – Planned and executed successful project launches, activation events, and partnership initiatives, boosting audience engagement.
- Market Research & Competitor Analysis – Conducted market research to assess competitor strategies, identify trends, and inform product positioning and pricing strategies.
- Creative Campaign Development – Designed campaign concepts, taglines, and festive/seasonal promotions tailored to project USPs.
- Stakeholder Collaboration – Partnered with sales and leadership teams to align marketing activities with business objectives and drive sales traction.
- AI Product R&D & Optimization – Collaborated with the tech product team on Genie AI bot development by identifying issues, providing feedback, and brainstorming new use cases to enhance productivity.
- Sales Cycle Analysis & Optimization – Leveraged Genie AI to generate detailed lead-cycle reports, enabling deeper insights and improved sales strategies.
Management Trainee
Lodha Ventures (Xanadu Realty)
Mumbai
02.2023 - 05.2023
- Conducted primary and secondary market research, analyzed competitor data, and devised go-to-market (GTM) strategies.
- Collaborated with the marketing team to formulate and deploy product plans.
- Delivered actionable insights for 3 real estate projects, enabling data-driven decision making.
- Identified and managed channel partners across MMR to expand market reach.
- Generated ₹2.89 Cr in sales through various BTL activities.
- Ensured a positive customer experience for a distinguished client base.
- Worked closely with cross-functional teams to achieve targets and project objectives.
Marketing Research Intern
B9 Beverage’s Pvt. Ltd.
05.2022 - 07.2022
- Analyzed market share and competitor strategies to identify growth opportunities.
- Conducted primary and secondary research on customer insights for Bira91 product.
- Formulated and executed marketing plans to increase product awareness and favorability.
- Provided recommendations based on customer preferences to improve product positioning.
- Increased supply in Palghar region by 250 cases at FL3 outlet through continuous efforts.
- Implemented ground-level brand engagement initiatives to boost visibility.
- Built and maintained strong relationships with existing outlets to minimize supply-demand gaps.Reinitiated Sales and Supply at 30+ new outlets.
Digital Marketing Intern
Hobby-Station
Andheri
07.2020 - 09.2020
- Managed social media accounts and advertising campaigns to engage potential customers.
- Optimized organic content to improve customer engagement on social platforms.
- Researched and enhanced Google My Business profile, increasing website engagement click rate by 240%.
- Utilized keyword research tools (Google Keywords, SEMrush, Ubersuggest) to optimize content and increase website footfall by 65%.
Education
Master of Management Studies - Marketing
MET Institute of Management
Mumbai01.2023
Bachelor of Mass Media - Advertising
VIVA COLLEGE
Mumbai06-2020
Skills
- Analytical & Strategic Marketing
- Budget Management & Campaign Optimization
- Market Research & Brand Development
- Event Management & Stakeholder Engagement
- Performance Tracking & Data Analysis/Visualization
- Business Development Understanding & Process Improvement
- Project Management & Mentoring
- Technical Skills: MS Excel (Advanced), MS Word, MS PowerPoint, Airtable, Canva, HubSpot
Accomplishments
- Project for Sunfeast reviewing the advertising campaign, understanding the effectiveness among various target audiences
- First Year Live project created a chocolate brand (Acacio) which made a profit of 800%.
- Second year: cultural representation project, we represented our culture with food, dance forms, and attire
- Third year project: made a brand portfolio by designing a logo, creating a brand name, making advertising, slogans, brand merchandise, and accessories
Favorite Subject
Understanding human social behavior and understanding how people thinking and their perspective.
Certification
- Digital Marketing (Google)
- Inbound Marketing Sales (Hubspot)
- Google Analytics
Skills And Competence
- Analytical skills, including data interpretation & data visualization
- Mentoring youngsters
- Decision-making skill
Extracurricular Activities
Acted as Digital Cell head in MMS., Technical Head for First year and Second year in UG., Co-Operative Head for Final year in UG., Table Tennis, Badminton, Fundraised during our FY-UG live project were donated to our nearest homeless Shelter.
Languages
- English
- Hindi
- Marathi
Affiliations
- Trekking
- Travelling
- Biking
- Reading
- Stock market
- Trading
Disclaimer
I hereby affirm that the information in this document is accurate and true to the best of my knowledge.
Language Proficiency
Marathi
First Language
Hindi
Upper Intermediate (B2)
B2
English
Upper Intermediate (B2)
B2
Timeline
Assistant Manager
Anarock Property Consultant
05.2024 - Current
Management Trainee
Lodha Ventures (Xanadu Realty)
02.2023 - 05.2023
Marketing Research Intern
B9 Beverage’s Pvt. Ltd.
05.2022 - 07.2022
Digital Marketing Intern
Hobby-Station
07.2020 - 09.2020
Master of Management Studies - Marketing
MET Institute of Management
Bachelor of Mass Media - Advertising
VIVA COLLEGE
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