Abhishek Goel
Hapur
Summary
Dynamic Sales Executive with proven success at Bagzone Lifestyle Pvt. Ltd., achieving a remarkable 35% market share in sales. Expert in CSD sales management and team leadership, I excel in developing strategic solutions that drive revenue growth and enhance brand visibility. Strong commercial awareness complements my relationship-building skills.
Overview
9
9
years of professional experience
Work History
Sales Executive – CSD / CPC Channels
Bagzone Lifestyle Pvt. Ltd.
12.2018 - 03.2025
- Reporting directly to Director
- Handling CSD depots: Dehradun, Meerut & Bareilly
- Managing team of 12 sales merchandisers
- Covering 130+ URCs in Uttarakhand, 60+ URCs under Meerut depot, and 25+ URCs under Bareilly depot
- Handling monthly business of ₹25–30 Lakhs
- Providing need-based solutions such as racks, shop-in-shop, branding, glow signboards, and in-store visibility to increase sales
- Implementing consumer schemes and promotional activities at URC level
- Coordinating with commercial team for timely billing and dispatches
- Supporting senior management with market data and MIS for decision-making
- Consistently achieved up to 35% market share in both primary and secondary sales
- Contributed to government channel business accounting for approx. 26% of total group turnover
Sales Officer
Bikanervala Foods Pvt. Ltd.
01.2018 - 11.2018
Sales Officer / Merchandiser
Aditi Enterprises
01.2016 - 12.2017
- Handled brands: Bajaj Electricals & Alcobrew Distilleries India Ltd.
Education
Intermediate -
CBSE
01.2011
High School -
CBSE
01.2009
B.Tech -
Monad University
Skills
- CSD / KPKB (CPC) Sales Management
- Government & Institutional Sales
- Team Leadership & Relationship Building
- Commercial Awareness & Channel Development
Accomplishments
- Consistently achieved up to 35% market share in both primary and secondary sales
- Contributed to government channel business accounting for approx. 26% of total group turnover
Roles And Responsibilities
- Drive monthly, quarterly, and annual sales targets for CSD & CPC channels
- Track performance state-wise, depot-wise, and SKU-wise
- Monitor SKU availability and coordinate with supply chain & factory teams
- Prepare PRGO / sales forecasts and manage PO releases
- Maintain ideal stock norms across depots and CPC master canteens
- Liaise with DIPOs, CPC Central Purchase Centres, and canteen managers
- Conduct regular visits to CPC Master Canteens, CSD URCs, and field stock points
- Capture competition activity, pricing, schemes, and product availability
- Prepare weekly/monthly MIS reports (sales vs target, depot-wise stock, PRGO vs PO, CPC orders)
- Proactively highlight risks and recommend corrective solutions to management
Sales And Marketing
- Monitoring competitor activities and market trends
- Identifying, qualifying, and pursuing business opportunities through market mapping
Account Management
- Meeting key influencers and stakeholders to assess requirements
- Resolving queries and grievances to maximize client satisfaction
- Maintaining excellent relationships with depot staff and URC operators
Channel Management
- Managing CSD / KPKB (CPC) channel operations
- Coordinating with depots for LS orders, BFA, exemption forms, and primary targets
Team Leading Skills
- Leading and monitoring team performance to meet individual and group KRAs
- Scheduling and assigning team tasks to achieve predefined goals within timelines
Organisational Experience
Sales Executive – CSD / CPC Channels, Bagzone Lifestyle Pvt. Ltd., 12/01/18, 03/31/25, Reporting directly to Director, Handling CSD depots: Dehradun, Meerut & Bareilly, Managing team of 12 sales merchandisers, Covering 130+ URCs in Uttarakhand, 60+ URCs under Meerut depot, and 25+ URCs under Bareilly depot, Handling monthly business of ₹25–30 Lakhs, Providing need-based solutions such as racks, shop-in-shop, branding, glow signboards, and in-store visibility to increase sales, Implementing consumer schemes and promotional activities at URC level, Coordinating with commercial team for timely billing and dispatches, Supporting senior management with market data and MIS for decision-making
Languages
- English
- Hindi
- English
Hobbies and Interests
- Travelling
- Listening to Music
Area Of Expertise
7+ years of experience in CSD / KPKB (India’s largest Army & Paramilitary retail outlets). Currently designated as Sales Executive – Government Channels, handling depot operations, sales planning, and market execution.
Personal Information
- Father's Name: Mr. Sanjay Goel
- Date of Birth: 05/25/93
- Nationality: Indian
- Marital Status: Married
Timeline
Sales Executive – CSD / CPC Channels
Bagzone Lifestyle Pvt. Ltd.
12.2018 - 03.2025
Sales Officer
Bikanervala Foods Pvt. Ltd.
01.2018 - 11.2018
Sales Officer / Merchandiser
Aditi Enterprises
01.2016 - 12.2017
Intermediate -
CBSE
High School -
CBSE
B.Tech -
Monad University