Abhishek Kumar

• Acted as an acting Team Lead
• Conducted performance evaluations, providing constructive feedback to support employee development and growth.
• Led and mentored a team of Google Ads specialists managing Search, Display, Shopping, and Performance Max campaigns for global clients.
• Developed product training materials to enhance team knowledge and customer engagement.
• Conducted competitor analysis to identify opportunities for differentiation in product features.
• Supported software development projects by defining clear requirements and effectively communicating them to technical teams.
• Collaborated with cross-functional teams to ensure successful product launches and customer satisfaction.
• Analyzed business processes to identify inefficiencies and recommend solutions.
• Created detailed documentation of business requirements, workflows, and user stories for projects.
• Mentored junior team members, enhancing their problem-solving skills and promoting a culture of continuous learning.
• Trained new team members by relaying information on company procedures and safety requirements.

• Team management including working with marketing and technical teams to work on the clients business.
• Manage and run Meta campaigns. Provide a marketing plan to the client .
• Increased lead generation through the creation of targeted email marketing campaigns and engaging social media and snapchat , Twitter content.
• Team management including working with marketing and technical teams to work on the clients business.
• Expertise in Google Ads (Search, Display, Shopping, Performance Max) and Meta Ads (Facebook, Instagram).
• Worked with clients to implement and optimize conversion api (CAPI) and Pixel and using automation tools like Zapier, Hubspot to improve efficiency.
• Driving online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
• Partner with global clients elle ,Astrosage ,Adivasi hair oils and generated 90% ROI for them.
• Worked on Google Analytics 4, and advanced Excel/Google Sheets.
• Reducing overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher impact initiatives.

• People Management, Feedback and Coaching,
  RCA, Workforce Scheduling, Capacity Management,
  Conflict Management, Problem Solving, Presentation and Reporting
• Worked with both B2B and B2C clients.
• Knowledge and worked on Google AdWords, Analytics, Shopping, GTM, Campaigns , snapchat , Linkdein ads,
  (Digital Marketing Tools)
• Worked with the tag manager team and helped in implementing tags on customer website .
• Worked with the clients like Google, PepsiCo, Neon,Puma,Lenskart etc
• Handled budgets upto 50000 dollars per day for running campaigns.
• Have experience working with Single clients as well as Agencies.
• Have directly communicated with clients on Google meet, calls and emails.
• Conduct performance audits of website conversion tracking setups, and cross-channel attribution..
• Improved website visibility through development and implementation of SEO strategies
• Managed budget allocation and resource utilization to maximize marketing ROI

• Creating Revenue Generating Clickable links for account of customers who have opted for Google Ad Words Services to increase their CTR on Google platform so that they get more search traffic
• Working on google adwords , Snapchat and Linkdein ads by creating and optimizing the campaigns of clients .

• Creating Revenue Generating Clickable links for the account of the customers who have opted for, AdWords Services to increase their CTR on Google platform so that they get more search traffic.

Lean six sigma green belt in Project Management