Abhishek Kumar
Growth & Retention
Summary
10+ years of work experience in the digital marketing domain taking care of growth, retention, engagement & revenue. B.Tech graduate from Indian Institute of Information Technology, Allahabad.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Senior Manager, Product Marketing
Khatabook
1 2022 - 10.2023
- Drove product engagement activities for our MSMEs focused Biz Analyst & Biz Mart products
- Led cross-functional teams to achieve project milestones and deliver high-quality results
- Drove our subscription-based model to increase the volume of first-time subscribers from organic source (up from MRR of 393 to 520) and renewals (from 37% to 46%)
- Helped users find aha & habit moments during their onboarding, helped them find value in the product to keep them engaged to maximise LTV (This led to increase of trial to conversion rate from 5% to 7%)
- Define the communication strategy, including A/B testing across different channels such as email, mobile push, SMS, WhatsApp and In-Apps
- Liaised with different teams such as Product, User Acquisition, Creative, Customer Success, Customer Research & Data Science to execute growth & retention plans
- Owned complete monetization for our direct channel in conjunction with the business team
- Collaborated with different internal products to drive cross-app discovery and found synergies to explore better & meaningful user experience
- Defined and drove our quarterly business OKRs
User Retention Manager
Gameskraft
10.2020 - 11.2021
- Worked with Rummytime Team on optimizing retention of users and growing app engagement
- Witnessed growth of our product like no other Indian Rummy app has seen to date
- Worked with product, business, tech, data, design and customer support teams to come up with new product features and marketing strategies
- Optimized all funnels of the customer lifecycle (acquisition, onboarding, engagement, retention & reactivation)
- Increased referral acquisitions to 20% of total acquisitions share
- Worked with product team to better the gamification on our app, and to keep users hooked
- All strategies leading to maximizing revenue, commission, and net margin
- Closely monitored competitor activities to stay current on industry trends and incorporate best practices into ongoing retention strategy adjustments if needed
User Retention Manager
CleverTap
09.2019 - 10.2020
- Drove the onboarding of customers and ensuring methods to measure success. Drove optimization of the onboarding process to help customers onboard smoothly and quickly
- Collaborated with customers to develop, launch, and manage marketing campaigns focused on engagement and revenue goals
- Ensured customers get maximum value from CleverTap by leveraging full platform functionality, eventually leading into upsells
- Developed an intimate understanding of our customers’ businesses
- Represented to our customers as a trusted advisor, advocate and marketing thought leader/subject-matter-expert
- Worked with engineering, product, sales, and technical escalation teams to help our customers
- Worked with our product & sales team to highlight the customers' requirements in terms of any new feature on the platform
- Worked with our clients to upswing their retention KPIs
Senior Manager, Digital Marketing
Disprz
05.2017 - 04.2019
- Developed and managed the strategic marketing goals for digital presence of the company (especially Asian & North American markets)
- Spearheaded all digital marketing activities of the company through effective use of search engine optimization, social media marketing, search engine marketing and pay- per-click marketing
- Extensively ran digital campaigns on Facebook, Google, Linkedin, Quora, Capterra, e- learning Industry and other third-party publisher websites
- Made sure our website was a lead magnet by optimal usage of pop-ups / leadflows, chatbots, manual chat and sticky bars
- Brought the facebook leads cost down by 1/4th
- Increased the lead flow for Asian Markets by almost 2.5x
Digital Marketing Manager
Prime Focus Technologies
09.2015 - 03.2017
- Developed & Managed SEO, SEM, PPC and Social Media Strategies across various geographies including India, US & Europe markets
- Helped business team get more meetings during our live events all across Europe & North American Markets. During my tenure we saw the most meetings done during the NAB show in Las Vegas (from 40-45 avg to around 60 avg)
- Worked with, and managed a cross-functional team of developers, content writers and designers to successfully develop and execute online campaigns and strategies
- Search Engine Optimization to improve brand visibility, recognition and website traffic by achieving organic rankings across search engines
- Monitored performance against plans, recommended, strategized & executed as required to ensure that targets are being achieved
- Worked on the online reputation for the brand
Digital Marketing Analyst
Plancess EduSolutions
04.2013 - 07.2015
- Tracked & optimised key internet marketing metrics such as CPM, CTR, CPC Conversion Rate, etc.
- Managed Email Marketing campaigns
- Identified opportunities for improving business processes by studying current practices in the market
- Recommended business actions based on analytical findings which included defining new metrics, techniques, and strategies to improve seller performance
Education
Cohort-Based Program - User Retention
REFORGE
02.2022 -
Bachelor of Technology (B.Tech.) - Electronics & Communications Engineering
INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, ALLAHABAD
07.2008 - 07.2012
Skills
Growth Marketing
User Engagement
User Retention
Product Marketing
Problem-Solving
Team Management
Timeline
Cohort-Based Program - User Retention
REFORGE
02.2022 -
User Retention Manager
Gameskraft
10.2020 - 11.2021
User Retention Manager
CleverTap
09.2019 - 10.2020
Senior Manager, Digital Marketing
Disprz
05.2017 - 04.2019
Digital Marketing Manager
Prime Focus Technologies
09.2015 - 03.2017
Digital Marketing Analyst
Plancess EduSolutions
04.2013 - 07.2015
Bachelor of Technology (B.Tech.) - Electronics & Communications Engineering
INDIAN INSTITUTE OF INFORMATION TECHNOLOGY, ALLAHABAD
07.2008 - 07.2012
Senior Manager, Product Marketing
Khatabook
1 2022 - 10.2023
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