Abhishek Mishra
Delhi NCR
Summary
Dynamic, result-oriented marketing and business development professional with over 16 years ofexperience. Proven track record in driving revenue growth, managing key accounts, and leading successfulproduct marketing campaigns across digital and traditional platforms. Expertise in digital marketing,influencer marketing, team leadership, product development, and strategic business development. Adeptat fostering client relationships, improving sales performance, and implementing innovative marketingstrategies to exceed organizational goals.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
RIONEXX ELECTRICAL APPLIANCES PRIVATE LIMITED
02.2025 - Current
- Formulated comprehensive sales strategies for electrical appliances market.
- Managed marketing campaigns to boost brand visibility and customer engagement.
- Led cross-functional teams to align sales and marketing initiatives.
- Analyzed market trends to discover new growth opportunities.
- Created pricing models for products and services reflecting market conditions.
- Planned promotional events, including trade shows, conferences, and webinars.
- Cultivated vendor relationships to secure quality services at competitive rates.
- Developed training programs for dealers to enhance product knowledge and sales techniques.
Director - Revenue Growth
Socyio Influencer Marketing Pvt. Ltd.
09.2024 - 02.2025
- Onboarded three high-profile brands (Go-MMT, Lenskart, Yes Madam), increasing revenue by 200%.
- Reduced influencer marketing costs by 25% by negotiating long-term partnerships.
- Outsourced SEO and digital marketing activities to external agencies, enhancing profitability.
- Partnered with external agencies to drive WhatsApp marketing, SMS promotions, and website development.
AGM - Customer Success & Business Development
Lumata Digital India Pvt. Ltd.
05.2016 - 01.2024
- Managed large enterprise accounts, leading cross-functional teams for project delivery.
- Participated in government RFPs/RFIs and developed strategic alliances for product/content integration.
- Optimized budgeting, sales quotas, and marketing content for improved online presence and customer engagement.
- Managed VAS, Gamification, and MaaS products for clients like Tata Communications, TTSL, IFFCO, Power-Grid, Tata Sky, Dish TV, Airtel, Amazon Prime, and Hotstar.
Senior Manager
Mopaso Systems Pvt. Ltd.
2015 - 2016
- Led customer acquisition and content procurement efforts, enhancing product delivery.
- Defined and tracked KPIs for end-to-end product delivery, driving continuous improvement.
- Utilized customer insights to refine the product offering and optimize the delivery process.
Product Marketing Manager
Tata Communications Ltd.
2013 - 2015
- Managed the successful launch of Live Darshan on Tata Sky, driving a 100% increase in revenue.
- Negotiated digital rights for devotional content, securing long-term partnerships with temple authorities.
- Developed go-to-market strategies for new products, contributing to a significant revenue boost.
- Delivered impactful product marketing campaigns and training, improving service adoption.
Senior Manager
Hungama Digital Media Entertainment Pvt. Ltd.
2011 - 2013
- Managed WAP, 3G, SMS, and USSD product portfolios for Tata Docomo, leading to increased market penetration.
- Led digital marketing campaigns, product promotions, and revenue generation initiatives.
- Optimized lead-scoring processes to improve conversion rates and accelerate sales cycles.
Manager
Astroyogi.com (Netway India Pvt. Ltd.)
01.2008 - 01.2010
- Managed national accounts for major telecom operators, achieving INR 100+ million in revenue in 2009.
- Launched SMS-based services, including subscription services on 566 short codes.
- Streamlined sales processes and automated demand generation campaigns for faster deal closure.
Education
MBA - Marketing & HR
DAVV University
Indore01.2008
BA - Economics
Jiwaji University
Gwalior01.2006
Skills
- Product development and marketing insights
- Government account management
- Product pricing strategies
- Go-to-market strategy
- Key account management
- Client relationship management
- Team leadership and mentoring
- Business development initiatives
- Sales strategy and revenue growth
- Digital marketing and SEO
- Influencer marketing
- Vendor management
- Pricing model creation
Certification
- Chat GPT for Everyone, IIT Chennai
- AI for Business Professionals
- Digital Marketing for CXOs, Simplilearn
- Customer Experience (CX) for Business Success
Accomplishments
Employee of the year - Hungama Digital
Timeline
Director of Sales and Marketing
RIONEXX ELECTRICAL APPLIANCES PRIVATE LIMITED
02.2025 - Current
Director - Revenue Growth
Socyio Influencer Marketing Pvt. Ltd.
09.2024 - 02.2025
AGM - Customer Success & Business Development
Lumata Digital India Pvt. Ltd.
05.2016 - 01.2024
Manager
Astroyogi.com (Netway India Pvt. Ltd.)
01.2008 - 01.2010
Senior Manager
Mopaso Systems Pvt. Ltd.
2015 - 2016
Product Marketing Manager
Tata Communications Ltd.
2013 - 2015
Senior Manager
Hungama Digital Media Entertainment Pvt. Ltd.
2011 - 2013
MBA - Marketing & HR
DAVV University
BA - Economics
Jiwaji University