Abhishek Vasoo

As a CEM, am responsible for driving adoption, engagement and lifetime value among our customers. I work alongside clients enabling them to understand and unleash the power of recruiting. My role is to help them derive value from our platform through active Engagement, Analyse & Review Product Usage, Program Management, and Consulting.

• Develop and execute customer learning and experience programs
• Design and execute Customer Success Plans for assigned business entities
• Execute product implementations and post-sales product mix changes
• Ensure high product adoption and utilization rates of core products entitlements
• Identify opportunities to increase customer productivity and ROI by identifying relevant features/ functionality for specific client business needs
• Analyze and develop strategies to increase account-level usage metrics, media campaigns, pilots, and changes to the customer product mix.
• Business reviews and Celebrating Customer Wins
• Assisted in increasing the Customer Life Cycle Value
• Developing a relationship with the customers which is greater than a transactional association
• Ensuring utilization and generating ROI
• Act as an interface between the company and the client

• Hyperlocal & Dark store
• Assist in onboarding 100+ local brands amounting 300+outlets in Delhi,
• Managing & Responsible for Hyperlocal Stores’ Operations
• People Management, grooming of clients/brands to scale up
• Solving day-to-day operational issues with stores and shadowfax
• Implemented new competitive analysis and consumer trend reports to increase quarterly sales by 37%
• Conducted biweekly client surveys to determine the most sought-after product features and improvements on our portal
• Increased end user satisfaction by 24-35% over 4 months by establishing needed product improvements and overseeing their implementation.

• To achieve the common objective of AIMA, the Government of India & the World Bank to increase capacity and capabilities of procurement, contract management, and Public-Private Partnership professionals in India and South Asian countries for effective and efficient utilization of public funds.
• Achieving Revenue and volume targets.
• Marketing of Procurement programs (PGDM program, Certificates & Diploma)
• Marketing of Training programs and workshops related to Procurement, Contract Management, and Public-Private Partnership
• Organizing AIMA's annual event Global Procurement Summit
• Collaborated with Content Team to promote blog posts and guest posts.

Vande Bharat Mission – Haryana Govt tie up with MMT

• Assisted in handling repatriation flights from 6+ countries
• Responsible of handling 6840+inbound passengers from 912+ flights
• Assisted in placing them in 25+ designated hotels to quarantine themselves for 7 -14 days in 22 districts of Haryana

Offline Marketing- B2B – MMT Priority Partner Program

• Responsible for onboarding 48 travel agents and managing and maintaining relationships with partners
• Introduce partners to new products and drive product adoptions
• Increased repeat business by 12% through newsletter distribution to existing clients.
• Designed and conducted 5+ customer surveys per month, leading to website improvements that resulted in a 26% increase in client satisfaction
• Responsible for creating plans for business growth with discussions and deliberations with the partners, with a thorough understanding / analysis of data on MakeMyTrip, market and competition
• Responsible for coordinating with various functions like Marketing, Finance, Operations and Technology to execute the plans

Offline Marketing- Goibibo – goStays – Content Improvement

• Onboarding of outsourced vendors for different projects, providing training on SOP and guidelines
• POC for all relevant stakeholders, Quality Audits, assessing on a day on day basis on product/quality framework for outsourced vendor and internal team
• Conduct reviews on a Fortnightly/monthly basis with partners to ensure that all projects are delivered on time, within scope and budget
• Working closely with different verticals (Category, Technology and Hotel Supply Team) for the flawless execution of projects
• Responsible to manage and streamline the financial account of eight vendors amounting to 9.82 Crore
• Responsible for scouting shops and setting up of Hotel Booking Centers within the vicinity of Bus Hub or Railway Stations in Tier-II cities and destination markets
• Review monthly production reports and sharing feedback to low performing vendors