Abid Hasan
Gurgaon
Summary
Event Producer, Journalist, and Content Creator with 15 years of experience across editorial leadership, content strategy, and large-scale event curation. Excelling in communication, teamwork, and adaptability, I drive seamless collaboration and deliver high-impact storytelling in fast-paced environments.
Overview
15
15
years of professional experience
Work History
Senior Content Editor
ET EDGE, The Times Group
10.2024 - Current
- Led the end-to-end process of securing and engaging top-tier speakers, ensuring high-impact content for events and achieved a 20% increase in speaker acquisition by developing a strong content strategy that led to a 15% growth in sales within six months.
- Developed and optimized event agendas, integrating key industry trends and audience insights to maximize value.
- Directed the creation and execution of social media content strategies, amplifying brand presence and community interaction.
- Conceptualized and launched targeted email marketing campaigns, boosting attendee registrations and event awareness.
- Conducted in-depth interviews with industry leaders, producing compelling content to drive engagement across multiple channels.
- Boosted partners' brand recognition by 20% by developing new ideas and fresh content marketing strategies.
- The Group specializes in reaching audiences globally and has a wide portfolio of print, online and television.
Editorial Media Consultant
Project Based
08.2023 - 10.2024
- Led the creation and curation of high-quality editorial content, including articles, whitepapers, and reports, ensuring relevance and alignment with industry trends and client branding.
- Developed and executed content strategies that aligned with client objectives, driving thought leadership and audience engagement.
- Collaborated with media houses to develop and execute content strategies, enhancing audience engagement and maximizing ROI.
- Coordinated with cross-functional teams (marketing, design, PR) for cohesive messaging and optimized SEO content, increasing visibility and engagement.
- Conducted market research to identify client trends and opportunities.
Senior Assistant Editor
Times Internet
01.2020 - 07.2023
- Spearheaded content strategy, curating agendas that reflected cutting-edge HR trends and attracting over 500+ senior HR professionals, including Ministers, CEOs, and CHROs, leading to a 15% increase in attendee engagement and retention.
- Increased monthly output by 20% through creation of daily articles, story ideas, in-depth interviews, and social media posts.
- Curated event agendas and secured influential speakers, promoting content across digital platforms to maximize audience reach.
- Joined the ETHR World team at launch, establishing its foundation and securing high-profile leaders from Fortune 500 companies, government sectors, and global organizations.
- Contributed to the development and execution of content strategies, enhancing engagement and establishing thought leadership within the HR community.
Associate Editor
People Matters
01.2018 - 12.2020
- Led editorial execution of monthly themes and feature stories, organizing 50+ interviews with top industry leaders, enhancing content relevance and positioning the brand as a go-to resource in HR and workplace innovation.
- Led editorial planning and high-profile interviews while promoting content across digital platforms, resulting in increased engagement and audience retention.
- Curated and delivered high-impact content, driving a 15% increase in audience engagement and contributing to the growth of the publication's readership base by 20% through strategic editorial planning and innovative storytelling.
- Developed and curated engaging content for global audiences, enhancing publication's industry presence and driving growth.
- Managed daily and weekly newsletters, achieving higher open rates through tailored content and timely updates.
- Monitored and leveraged trending news to create real-time, viral content, boosting website traffic by 20% during high-impact events and news cycles.
- Amplified content reach across social media platforms, resulting in a 50% increase in social media engagement and growing audience interaction through targeted campaigns.
Senior Special Correspondent
Business World & exchange4media
01.2012 - 01.2017
- Functioned as a Senior Special Correspondent at Business World and exchange4media, providing coverage of industries including media, retail, FMCG, and travel.
- Contributed exclusive, in-depth articles for exchange4media, covering developments in the Indian print and broadcasting sectors, with a focus on branding, marketing, advertising, digital media, and radio trends.
- Provided comprehensive coverage for Business World, reporting on key sectors such as travel & tourism, retail, and FMCG, including industry insights, exclusive interviews with executives, and emerging market trends.
- Tracked and analyzed policy changes related to major central public institutions, including MIB, TRAI, BARC, TAM, and NBA, delivering critical insights on regulatory and industry developments.
- I also reported on regulatory developments, delivering content that engaged both professionals and a wider audience.
- Conducted high-level interviews with industry leaders, crafting feature stories and in-depth analyses for publications under e4m and BW Group, enhancing their reputation as thought leaders in the media landscape.
Correspondent
Dainik Jagran & Mid-Day
01.2011 - 12.2011
- Led coverage of local body elections, handling the entire edition and conducting exclusive interviews with emerging political leaders and Gen-next influencers to bring fresh perspectives to the audience.
- I covered a wide range of civic, crime, social, and political issues, delivering impactful front-page stories.
- Reported on key civic, crime, social, and political issues, delivering front-page stories for Mid-day that captured the city's most pressing developments.
- Front page stories for Mid-Day and Dainik Jagran City Plus that helped the publication to expand its readership and revenue.
- Spearheaded creation of new sections for City Plus, delivering engaging content on films, food, art, and culture that enriched publication's editorial offerings.
- Developed new sections for City Plus, broadening content offerings on film, food, art, and culture to attract a diverse readership.
- Produced in-depth reviews on films, food, and cultural events, providing insightful content that resonated with audiences and elevated publication's appeal.
Education
Master of Arts -
Jamia Millia Islamia
03-2018
Bachelor in Mass Communication - Advertising and Journalism
International School of Business And Media
01-2010
CBSE Board -
DAV Public School
Skills
- Event planning
- Content Planning
- Content creation
- Editorial management
- Trend analysis
- Digital Content Promotion
- Media relations
- Editorial Leadership
- Cross-functional Collaboration
- SEO & Audience Engagement
- Content strategy
- Internal communications
- Content Development
- Thought leadership
Hobbies and Interests
Playing Badminton
Watching Formula 1
Reading Bedtime Stories
Volunteer Experience
- Volunteer Researcher, Contributed extensive research for the National University of Singapore on the growth of the Internet in India.
- Internship, Completed an internship with Star News, where I covered stories related to entertainment and civic issues.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Urdu
Intermediate (B1)
B1
Arabic
Elementary (A2)
A2
Timeline
Senior Content Editor
ET EDGE, The Times Group
10.2024 - Current
Editorial Media Consultant
Project Based
08.2023 - 10.2024
Senior Assistant Editor
Times Internet
01.2020 - 07.2023
Associate Editor
People Matters
01.2018 - 12.2020
Senior Special Correspondent
Business World & exchange4media
01.2012 - 01.2017
Correspondent
Dainik Jagran & Mid-Day
01.2011 - 12.2011
Master of Arts -
Jamia Millia Islamia
Bachelor in Mass Communication - Advertising and Journalism
International School of Business And Media
CBSE Board -
DAV Public School