ABIKUMAR THIRUNAVUKKARASU
DIGITAL MARKETING
Chennai,TN
Summary
Dynamic Digital Marketing Specialist with a proven track record at 22YARDS Playoff Private Limited, enhancing online sales through A/B testing and innovative social media strategies. Skilled in project management and customer segmentation, I successfully improved conversion rates and drove targeted traffic, showcasing my ability to lead and optimize marketing initiatives effectively.
Overview
6
6
years of professional experience
2
2
Certifications
3
3
Languages
3
3
years of post-secondary education
Work History
Digital Marketing Specialist
22YARDS Playoff Private Limited
06.2023 - 06.2025
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Implemented new strategies to improve click-through rates and conversion.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Analyzed performance metrics to identify trends and areas for improvement, informing future strategies.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Met existing customers to review current services and expand sales opportunities.
Event Supervisor
Archevent
04.2019 - 05.2021
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated florists, photographers, and musicians for events.
Education
B.COM - B.com Computer Application
APJ ABDUL KALAM UNIVERSITY
Indore, India 06.2019 - 06.2022
Skills
Digital marketing
Social media marketing
Keyword research
Market research and analysis
Project management
Testing and optimization
Customer segmentation
Graphic design
Influencer marketing
Trend identification
Team leadership
Pay-per-click advertising
Certification
Fundamental of Digital marketing - Google digital unlocked
Professional Crickter
2017 - TNCA 4TH DIV
2017 - TNPL net bowler
2019 - KDCA 1ST DIV (Adhambakkam cc)
2020 - DCAC 2nd DIV (Springfield CC)
2024 - Talent Scouting partner for Madurai Panthers (TNPL)
Timeline
Leadership Skill Assessment - LearnTube (by CareerNinja
01-2025
Digital Marketing Specialist
22YARDS Playoff Private Limited
06.2023 - 06.2025
Fundamental of Digital marketing - Google digital unlocked
06-2021
B.COM - B.com Computer Application
APJ ABDUL KALAM UNIVERSITY
06.2019 - 06.2022
Event Supervisor
Archevent
04.2019 - 05.2021