Abinaya Rajagopal
Doha
Summary
Goal-oriented Social Media Manager and passionate Digital Media Marketer well-versed in corporate communication, sales support and branding. Exceptional writing, editing and interpersonal skills with internal and external audiences. Deadline-driven, tenacious and successful at thriving in high-pressure environments.
Overview
3
3
years of professional experience
Work History
Social Media Manager (Apprenticeship)
Femmebought
Online
02.2022 - 01.2024
- Learning under apprenticeship under Coach Brooke Gordon.
- Handled calender, events and other admin work.
- Handled engagement on various platforms including LinkedIn, Instagram, Facebook, TikTok, Twitter, Gmail, etc.
- Helps with writing articles for femmebought blog site.
- Deals with photo and video editing for social media.
Marketing Intern
Femmebought
Toronto
05.2021 - 01.2022
- Developed and implemented strategic organic and paid social media marketing campaigns resulting in an increase of conversions by 70%.
- In charge of measuring KPIs, driving conversions and increasing brand awareness on various social media platforms.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Strategized and created weekly content for femmebought social platforms whilst managing a monthly social calendar.
- Create and run automation of newsletter campaigns through Active Campaign.
Online Store Manager -
Story Planet
Toronto
11.2021 - 02.2022
- Built & managed official Alien Art Market website.
- Oversaw product procurement and outsourcing of local Canadian artists.
- Assessed, optimized and elevated operations to target current and expected demands.
- Increased Art and Art Supplies sales by 100% through excellent service.
- Monitored supplier operations to verify quality, delivery schedule and conformance to contract specifications.
- In charge of marketing ideation for Alien Art Market.
- Established sales goals and strategies that contributed to increased growth in sales and profitability.
- Negotiated product sales and trade-in deals for maximum profit.
Residential Sales Writer -
Daniels Corporation
Toronto
09.2020 - 09.2021
- Drafted contracts according to industry standards and relevant regulations, incorporating required addenda while adhering to client privacy.
- Presented purchase offers to sellers for consideration.
- Communicated with multiple clients to determine property needs and budgets.
- Helped homebuyers purchase residential properties.
- Successfully guided home buyers and sellers through sales and purchase of properties.
Education
Post Graduate Certification - Digital Media Marketing
George Brown College
Toronto, Canada08.2021
Post Graduate Certification - International Business Management
Seneca College of Applied Arts And Technology
North York, ON08.2020
BBA - Business Studies And Finance
Management Development Institute of Singapore
Singapore08.2018
Skills
- Hootsuite
- Adobe Photoshop & Lightroom
- FileMaker
- Active Campaign
- Mail Chimp
- Squarespace
- Content Writing
- SEO
- Facebook audiences
- Google analytics
- Wordpress
- MS Office
- G Suite tools
- Canva
- Copywriting
- Photo & video editing
Languages
- English (Fluent)
- Tamil (Native)
- French (DELF A2)
- Korean (Conversational)
Additional Information
- IELTS OVERALL BAND 8.0/9.0
- Hootsuite Platform and Social Marketing Certifications
- Qatar Driving License
- Valid permit with NOC available
Timeline
Social Media Manager (Apprenticeship)
Femmebought
02.2022 - 01.2024
Online Store Manager -
Story Planet
11.2021 - 02.2022
Marketing Intern
Femmebought
05.2021 - 01.2022
Residential Sales Writer -
Daniels Corporation
09.2020 - 09.2021
Post Graduate Certification - Digital Media Marketing
George Brown College
Post Graduate Certification - International Business Management
Seneca College of Applied Arts And Technology
BBA - Business Studies And Finance
Management Development Institute of Singapore
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