ABIR MAJUMDER

Integration Planning & Strategic Account Leadership | SonyLIV · Castrol · JSW

• Spearheaded end-to-end integration planning for marquee accounts — SonyLIV, Castrol, and JSW — ensuring seamless cross-functional execution across traditional and digital media ecosystems.
• Drove consistent high KPI performance year-on-year by building structured portfolio management frameworks that balanced delivery efficiency with client growth objectives.
• Architected value-driven stakeholder partnerships across client, agency, and vendor ecosystems, fostering a collaborative model that accelerated decision-making and campaign outcomes.
• Designed and executed integrated media strategies that unified traditional and digital touchpoints, delivering holistic brand solutions aligned to each client's business mandate.
• Translated market intelligence and local consumer insights into agile business strategy pivots, enabling clients to stay ahead of category shifts and competitive dynamics.
• Strengthened client trust and retention through proactive communication cadences, consistent support structures, and transparent performance reporting.
• Identified and converted new business opportunities within existing accounts by maintaining deep client relationships and understanding evolving brand priorities.
• Acted as the internal escalation bridge — surfacing critical client challenges to senior leadership with context and resolution frameworks, ensuring zero revenue-impacting delays.