Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Timeline
Generic
Abiram Atri

Abiram Atri

Chennai

Summary

Goal-oriented Marketing and Communications Manager accomplished in coordinating efficient, quality marketing plans. Oversees collateral and brand messaging with clear focus on customers' end goals. Tracks and optimizes campaigns based on targeted insights.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing and Communications Manager

Decathlon Sports India
Chennai
12.2021 - Current
  • Managed external vendors for design, printing, advertising, public relations and promotional activities.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Provided guidance on branding guidelines across all channels of communication.
  • Monitored competitor activities in the marketplace and formulated strategies accordingly.
  • Prepared marketing campaign budgets with finance personnel.
  • Formulated long-range marketing and communications strategies based on organizational goals.
  • Cultivated relationships with influencers in relevant industries to expand reach of campaigns.
  • Generated media stories and digital messaging related to program initiatives.
  • Coordinated marketing events for showcasing product and service offerings.
  • Analyzed consumer behavior data to inform targeted messaging efforts.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Maintained relationships with key stakeholders in the industry to ensure continued success of campaigns.

Store Leader

Decathlon Sports India
Chennai
09.2016 - Current
  • Created successful plans to maximize profits and reduce loss.
  • Recommended, selected and located merchandise based on customer desires.
  • Helped each team increase business with improved approaches to planning and product line management.
  • Maximized profits by controlling costs and managing budgets effectively.
  • Increased sales by optimizing in-store promotional strategies.
  • Developed promotional campaigns to boost sales of merchandise.

Education

Bachelor of Engineering - Mechanical Engineering

Loyola ICAM College of Engineering And Technology
Chennai
06-2014

Skills

  • Internal Communications
  • Community Engagement
  • Marketing Plan Development
  • Campaign Management
  • Social Media Engagement
  • Advertising Management
  • Strategic Positioning
  • Digital Communications
  • Customer Engagement
  • Marketing Strategies
  • Social Media Campaigns

Affiliations

  • Active Football player. Plays in the highest league in TN

Certification

  • SEO
  • Google Ads
  • Social media marketing

Timeline

Marketing and Communications Manager

Decathlon Sports India
12.2021 - Current

Store Leader

Decathlon Sports India
09.2016 - Current

Bachelor of Engineering - Mechanical Engineering

Loyola ICAM College of Engineering And Technology

Similar Profiles

CREATE PROFILE
Abiram Atri