Abirami E
Head - Content Creation, Social Media Executive
Kangayam
Summary
Creative, performance-driven Social Media Executive with experience managing Instagram and Facebook, youtube, linkedin specializing in content strategy, reels, and audience engagement. Proven ability to execute campaigns that boost brand visibility and growth. Currently pursuing an MBA in HR, with strong communication, analytical, and collaboration skills, focused on driving engagement, acquisition, and retention through data-driven strategies. Eager to leverage creative insights and data-driven strategies to contribute to brand building and digital growth as a Social Media Executive.
Overview
1
1
year of professional experience
3
3
Languages
Work History
Circuit Designing
NSIC, Chennai
- Practical exposure to circuit designing and project implementation
- 1 Month
Social Media Manager
HR Navin Team
Chennai
04.2025 - Current
- Independently handled end-to-end Instagram, youtube, Linkedin and Facebook page management
- Created daily reels, static posts, carousel posts, and stories
- Planned content calendars and posting schedules
- Wrote engaging captions with proper hashtag strategies
- Actively managed comments and direct messages for audience interaction
- Improved page engagement through consistent posting and creative storytelling
- Supported promotional campaigns and event-based digital marketing
- Worked with team members to brainstorm content ideas and brand strategies
- Understood platform algorithms, reach optimization, and growth strategies
- Collaborate closely with editors to ensure timely delivery of content.
Tamilnad Irrigation Equipments & Mobitech, Tiruppur
- Learned transformer manufacturing, solar panels & automation basics
- 1 Month
Education
MBA - Human Resource Management
Bharathidasan University
Trichy05-2026
B.E - Electrical and Electronics Engineering
Sri Krishna College of Technology
Coimbatore01-2021
Higher Secondary - State Board
Vivekanandha Matric Higher Secondary School
Namakkal01-2017
SSLC - State Board
Cheran Matric Higher Secondary School
Karur01-2015
Skills
Instagram & Facebook Management
Reel & Post Content Creation
Caption Writing & Hashtag Strategy
Audience Engagement & DM Handling
Comment Moderation & Community Building
Basic Insights & Analytics Tracking
Trend Research & Content Ideation
Timeline
Social Media Manager
HR Navin Team
04.2025 - Current
B.E - Electrical and Electronics Engineering
Sri Krishna College of Technology
Higher Secondary - State Board
Vivekanandha Matric Higher Secondary School
SSLC - State Board
Cheran Matric Higher Secondary School
Circuit Designing
NSIC, Chennai
Tamilnad Irrigation Equipments & Mobitech, Tiruppur
MBA - Human Resource Management
Bharathidasan University
DECLARATION
I hereby declare that all the above information is true to the best of my knowledge. (Abirami E)