Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AdministrativeAssistant
Abrar Ali

Abrar Ali

Manager - Sourcing
Kolkata,WB

Summary

Sourcing & Supply Chain Leader | 6+ Years | Driving Cost-Efficient, Quality-Centric Procurement in Agri-Fresh

I bring 6+ years of high-impact experience in strategic sourcing, procurement, and supply chain transformation across leading agri-retail organizations. Currently at Zomato Hyperpure, I spearhead sourcing for Fresh Fruits & Vegetables across Eastern India—delivering value through vendor partnerships, quality excellence, and data-backed cost optimization.

Achievements:

Ensured 98%+ fill rates across volatile categories like Tomato, Potato, and Onion.

Built and scaled a compliant, farmer-aligned sourcing network across rural hubs.

PGDM – Agri Business | Ex-More Retail | Ex-FDRVC | Ex-Gramophone
Passionate about bridging farm-to-fork value chains, empowering growers, and building resilient agri-supply ecosystems.

Let’s connect to collaborate on high-impact roles in sourcing, agri-tech, or food supply chains.

Overview

7
7
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Sourcing Manager

Zomato
Kolkata, WB
01.2023 - Current

Identifying new suppliers and growers, and building relationships with them.

Negotiating prices and contracts with suppliers.

Managing inventory and forecasting demand for produce.

Conducting quality control inspections and ensuring that all produce meets company standards.

Keeping abreast of market trends and changes in produce availability, and adjusting procurement strategies accordingly.

Building and maintaining strong relationships with suppliers and growers to ensure continuity of supply.

Managing and training a team of sourcing and procurement professionals.

Collaborating with other departments such as logistics, sales, and marketing to ensure a smooth supply chain process.

Adhering to food safety and regulatory compliance.

Continuously monitoring supplier performance and implementing improvements where necessary.

Deputy Manager Sourcing

More Retail Private Limited
Kolkata, WB
03.2022 - 12.2022
  • Sourcing of fruits and vegetables on a daily basis as per indent plan, and at a competitive price band.
  • Procuring from farmers, Vendors and building a strong network of farmers/Vendors across the region.
  • Ensuring the sourcing through Interaction with Category Team and Quality Team.
  • Daily price benchmarking & implementation of Pricing as per market arrivals.
  • Planning and execution of promotional activities for the sales improvement on the Promotional Articles.
  • Ensuring the Seasonal Assortment availability.
  • Ensuring the 95% fill rates- Line and Quantity, Forecasting & Planning Process in association with the region.
  • Developed new network / Sourcing belts or consolidators for improving availability and buying efficiency.

Procurement Manager

FDRVC, Badayuni PC
Budaun, UP
07.2021 - 02.2022
  • Taking ownership of agriculture commodity procurement infrastructure and operations and procurement volume achievement for the PE
  • Managing procurement operations including weighment, quality testing, and procurement logistics
  • Ensuring the buying happens as per the SOPs laid down by the company
  • Ensuring the procured commodity is transported from the procurement centre on time as per the SOP
  • Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations.
  • Managing logistics to transport commodity from buying point to central warehouse/ processing centre
  • Negotiated complex corporate procurement contracts by working closely with internal and external contacts.
  • Responsible for the variation in quality/quantity between the commodity bought at the procurement centre and the same received at the central warehouse/processing centre
  • Coaching and guiding Sanchalika in best procurement and extension practices, so that the company captures a majority of the marketable surplus from its shareholder farmers
  • Along with the team of Sanchalika and village connects, I'm engaged in extending agriculture extension services to the members of the company
  • Track, collect and share the crop production data, rainfall, pest attack, competitor activities in my area
  • Responsible for surveying, adding new villages, identification of Digital Commodity Collection Centres in the villages, and Sanchalika Identification
  • Mobilization of shareholder farmers and regular engagement with them
  • Responsible for conducting training programs for Sanchalika, members, and other stakeholders.

Manager Post Harvest

Gramophone
Indore, MP
09.2020 - 06.2021
  • Created a forward market linkage for farmers for their output and managing the supply chain
  • Explored multiple partnerships and networking opportunities with Corporates to sell Agri produce
  • Handled a team of 14 members working across Madhya Pradesh
  • To find the best possible channel and buyers to sell Agri produce like vegetables, fruits, maize, pulses, wheat, soya bean, etc
  • Coordination with Farmer Relationship team to ensuring timely procurement and delivery of client’s products across the nodes
  • Did 20+ Tie-ups with corporate clients to sell the Agri commodity
  • Setting up sales and marketing standard operating procedure as per client needs
  • Looking after commodity trading it includes, majorly Garlic, Onion, and all staples as well directly from the traders/farmer, and selling it to Mandi’s traders, corporate clients (Adani Wilmar, Ms
  • Solvex, ITC, etc) processors, mills, Aggregators, etc

FPO Business Facilitator

Action For Social Advancement
Bhopal, MP
04.2018 - 09.2020
  • Managed 4 FPC’s in Jhabua and Ratlam, MP, followings are the responsibility which I am looking after;
  • FPO Management
  • Provided backward and forward market linkages to the farmers through FPC by creating tie-ups with the suppliers of Agri-Inputs and buyers of Agri produce thus undergoing collective trading
  • Catered package of practices of organic cotton services to the farmers
  • Created awareness among farmers about FPC, increased the number of shareholders by organizing meetings, events, exposures, and other promotional activities
  • Managed all financial, marketing, production and supply chain activities along with the allocated staff
  • Formation, incorporation, and establishing FPC as an agribusiness enterprise
  • Developed & established governing systems & procedures in FPC
  • Developed business plans, mobilizing working capital, and achieving business plan targets
  • Created Brand awareness of FPCs owned Brand Dharti Naturals
  • Preparation of business plan for Farmer Producer Company in consultation with shareholders of the FPC and implementing the business plan
  • SHG & Farmer club formation
  • Simultaneously promoted projects like NABARD, C&A Foundation, Axis Bank Foundation, HDFC, etc
  • Along with co-workers
  • Formation for SHG, regular meetings of SHG
  • Capacity building of field officers through meetings and training
  • Concept ceding to the SHG members
  • Promotion of their livelihood
  • LIAISON
  • Built relationships with different government departments like Agriculture, Horticulture, Fisheries, Animal
  • Husbandry & Panchayat at block & district level for smooth delivery of extension services to the targeted farmers.

Education

PGDM - Agribusiness Management

VAMNICOM
Pune
07.2016 - 03.2018

B.Tech - Biotechnology

SVBP University of Agri & Tech
Meerut, UP
07.2012 - 06.2016

Skills

    Advance Excel

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Accomplishments

  • Coordinated material planning, vendor management, inventory planning & inventory management committee member of national level event (Spardha 2016-2017).
  • 1 out of 4 members of Digital Designing Committee, national level event (Spardha 2016-2017).
  • National finalist in “SANKALP ICAR-NAARM” “THE BIG NUMBER ENIGMA” CASE Study competition.

Timeline

Sourcing Manager

Zomato
01.2023 - Current

Deputy Manager Sourcing

More Retail Private Limited
03.2022 - 12.2022

Procurement Manager

FDRVC, Badayuni PC
07.2021 - 02.2022

Manager Post Harvest

Gramophone
09.2020 - 06.2021

FPO Business Facilitator

Action For Social Advancement
04.2018 - 09.2020

PGDM - Agribusiness Management

VAMNICOM
07.2016 - 03.2018

B.Tech - Biotechnology

SVBP University of Agri & Tech
07.2012 - 06.2016
Abrar AliManager - Sourcing