Abu Huzefa
Lucknow
Summary
Product-focused digital marketing specialist with several years of experience building brands and highlighting product attributes. Audience-focused marketer using creative means to reach untapped demographics. Timeline-driven product promoter generating leads and promoting brand proliferation.
Creative Social Media Manager bringing many years of experience in marketing and advertising projects. Polished in leading multidisciplinary objectives and teams through proven, strategically designed plans, impacting highly visible, and profitable marketing campaigns.
Overview
11
11
years of professional experience
Work History
Digital Marketing Specialist
Abu huzefa
Lucknow
09.2013 - Current
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Created content for websites, blogs, social media platforms, and online advertising.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Conducted A and B testing to improve user experience on websites.
- Monitored competitor activities and developed strategies to differentiate products or services.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Developed strategies for paid search campaigns across multiple channels including Facebook,TikTok and instant
- Tracked campaign performance through detailed reporting systems.
- Maintained a database of customers' information for targeted marketing efforts.
- Improved advertising initiatives by executing social media and digital marketing campaigns.
- Optimized paid social Facebook and TikTok campaigns by performing A/B and multivariate experiments.
- Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
Education
MBA - Marketing
NIIT
Lucknow 07-2011
Skills
- KPI Management
- Competitive Positioning
- Trend Identification
- Creative Problem-Solving
- Content Creation
- Market Research and Analysis
- Strategic Planning
- Relationship Building
- Campaign Planning
- Digital Marketing Management
- Testing and Optimization
- Social Media Marketing
- Promotional planning
- Campaign Management
- Marketing Strategies
- Customer Relationship Management (CRM)
- Multichannel marketing
- Brand strategy
- Project Management
Languages
English
Beginner
A1
Timeline
Digital Marketing Specialist
Abu huzefa
09.2013 - Current
MBA - Marketing
NIIT