Abubakar FAZAL
Mumbai
Summary
Experienced Influencer Marketing Strategist with a strong track record in developing and executing successful influencer marketing strategies across various industries, including automotive, technology, fashion, and F&B. Skilled in managing influencer relationships, content creation, and campaign optimization. Seeking to leverage my expertise in influencer management and strategic marketing in a dynamic role to drive brand growth and awareness.
Overview
3
3
years of professional experience
Work History
Senior Influencer Marketing Manager
Defodio Digital
10.2022 - Current
- Developed and executed influencer marketing strategies tailored to client goals, particularly for automotive brands
- Managed celebrity and influencer relationships, onboarding talent, and negotiating terms for long-term partnerships
- Collaborated with influencers on content creation, ensuring alignment with brand messaging and objectives
- Monitored and optimized campaign performance through data analysis and KPI tracking
- Trained interns and guided teams in the influencer marketing process
Influencer Marketing Manager
Defodio Digital
07.2022 - 09.2022
- Planned and executed branded content shoots for influencers, including live commerce events and product launch promotions
- Created and reviewed storyboards, scripts, and post-production edits to ensure high-quality, on-brand content
- Conducted campaign analysis to improve future performance, focusing on increasing reach and engagement
- Cultivated and managed strong relationships with influencers in various niches
Influencer Marketing Specialist
Defodio Digital
10.2021 - 06.2022
- Managed influencer campaigns for brands such as Flipkart, Nokia, and Airtel
- Specialized in coordinating with influencers across fashion, lifestyle, fitness, and technology sectors
- Built and maintained relationships with top-tier influencers, ensuring timely content delivery and brand alignment
Account Executive – Influencer Relations
Boomlet Media
07.2021 - 09.2021
- Led influencer marketing campaigns by sourcing relevant influencers and overseeing execution
- Established partnerships with other leading agencies and maintained strong influencer relations
- Strengthened communication and negotiation skills while handling multiple influencer collaborations
Education
Bachelor of Management Studies - Marketing
M.V.M. College
01.2022
High School -
St. Xavier's College
01.2019
Skills
- Influencer Marketing Strategy
- Campaign Management
- Content Development
- Negotiation & Relationship Building
- Data-Driven Optimization
- Team Leadership
- Google Docs
- MS Word
- MS Excel
- MS PowerPoint
- Photoshop
- Influencer Marketing Tools
- Media Buying
- Digital advertising
- Social Media Posting
- Marketing Strategies
- Lead Generation
- Competitor Analysis
- Performance monitoring
- Adaptability and Flexibility
Accomplishments
- Successfully executed over 50 influencer campaigns for major brands including Apollo Tyres, Mercedes, realme, Tata Motors, Pantaloons, Shoppers Stop, Pizza Hut, KFC, and Flipkart.
- Spearheaded influencer strategies for automotive brands, driving brand visibility and customer engagement.
Timeline
Senior Influencer Marketing Manager
Defodio Digital
10.2022 - Current
Influencer Marketing Manager
Defodio Digital
07.2022 - 09.2022
Influencer Marketing Specialist
Defodio Digital
10.2021 - 06.2022
Account Executive – Influencer Relations
Boomlet Media
07.2021 - 09.2021
Bachelor of Management Studies - Marketing
M.V.M. College
High School -
St. Xavier's College
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